12Mass helps brands talk on social networks with large audiences significantly faster (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes its content using A/B testing.

1. Scaling up micro-conversations
How to effectively engage with a mass
of people on social media

2. Communicating with an audience that is
mentioning your brand every minute, while
keeping the conversations with them personal
and effective, is a challenge.
The problem
Above: Walmart’s tweets.

3. The solution: Use 12Mass
• Save messages in advance to
queue in bulk
• Use data of past responses to
suggest optimized answers for
future ones
• Optimize conversations using
A/B testing

4. Conduct Social A/B testing
Automatically A/B test your
responses to common tweets e.g.
location check-ins
Determine which response will
generate more engagement:
1. “What do you like best about
Walmart?”
2. “Is there anything we can help
you find this morning?”

5. The 12Mass platform at a glance