1. Ittiya Wattanacharoen’s Resume
Ittiya Wattanacharoen (Pang)
188/41 Lanta Resortlife Bangna Outer Ring Road Bangplee Samutprakarn 10540
Telephone +661 636 2929 Email: ittiya@hotmail.com, waittiya@gmail.com
Skill & Abilities - Over 18 years experience on Marketing Communication and Public Relation
Field including media planning & buying, medias production control (above
and below the line) and creative media design for required campaign
- Over 10 years on Digital and Online marketing field
- Keen to analyze online marketing trend and willing to study new online
marketing theory and study case, Up-to-date digital marketing and viral
campaign
- Creating new viral and strategic for online media with zero base budget
- Keen to analyze marketing strategic for Game online, animation, showbiz and
licensee
- Willing to learn new experience and new business field
Working Experience July 2014 – Present
Unalis Technology Limited (Taiwan – Hong Kong)
Position : Thailand Operation and Marketing Manager
Scoop of work
• Operation, Customer Service, Marketing Communication, Media Planning &
PR Planning for Mobile Games as Thai Dynasty Kingdoms
(ศึกตํานานสามก๊ก),一代宗师 ศึกยุทธจักรมังกรฟ้ า (Thailand Grand Master)
and other new project launching e.g. Age of Avatars, Valkyrie : Epic War,
Fantashooting 2 – Whoosh!, Rage of Seven Seas, Drift City Mobile, Elf
Defense II, Hero Buster, Busou Kikou, Goddess of Gems Shooter,
3Kingdoms and Hero and etc.
• Media Relation,Sponsor and Partnerships
• New media and viral campaign for product
• Free medias and event support from business and media partners
• Event & CM Service for Game player
• www.facebook.com/ucubeMobiTH
April 2012 – August 2014
Central Pattana Public Company Limited
Position : Assistant Marketing Manager – Convention
Scoop of work
• Marketing and Sales Convention Hall 6 branches + 1 special Hall;
o Bangkok Convention Center @ CentralPlaza Ladprao
o Cheangwattana Hall @ CentralPlaza Cheangwattana
o Chiang Mai Hall @ CentralPlaza Chiang Mai Airport
o Khon Kean Hall @ CentralPlaza Khon Kean
o Udonthani Hall @ CentralPlaza Udonthani
o Suratthani Hall @ CentralPlaza Suratthani
o Hat Yai Hall @ CentralFestival Hat Yai
o CentralWorld LIVE @ CentralWorld
• Marketing & Sales strategy planning
• Budget Planning & controller
December 2013 – October 2014(Monthly Contract)
ANKAMA Asia
Position : PR Agent (Freelancer)
Salary : 800 USD (approximated 20,500 Baht)
- Public Relation in Game Online Media field
January 2012 - April 2012 (6 Months Contract)
CIMB Thai Bank, Project 1 Platform (Core Banking Changing)
Position : Communication Lead, Change Management Team
Scoop of work
- Internal Communication Materials; Newsletter, Branch Jajar, People Spotlight
(Management Committee Special Scoop), Pirab Memo and 1P Self-study Care
Center
- Internal & External Communication budget control and planning
2. Ittiya Wattanacharoen’s Resume
March 2010 – December 2011 (Freelancer)
Position : Public Relation & CSR & Marketing Campaign Specialist
- GIVE CLUB คลับของคนชอบให้ (January 2011-Present)
- Mr. Teepat Sutrabuth (January 2011 – December 2011)
- BoyIImen The Greatest Hit Live in Bangkok (September –December 2010)
Webmaster & Facebook Administer
- www.webgamethailand.com
- www.facebook.com/bechillconcert
- www.facebook.com/gofreemagazine
October 2007 – February 2010
Asiasoft Corporation Public Company Limited
Position : Senior Marketing Communication Executive
Responsible Projects : 7 Game Online : Hardcore MMORPG
Atlantica Online, 12 Sky 2, Furinkazan, Sudden Attack, Cabal Online, MapleStory and
Yulgang Online
Scoop of work
- Medias and advertising e.g. magazine, online banner, outdoor bunting &
billboard and TVC
- Game media relations e.g. press release, special scoop and special activities
- Business partnership
June 2005 – August 2007
Zone Network Co., Ltd. / X-zone Entertainment
Position : Marketing Communication and Project Manager
Response Projects ;
- International Songkran Festival 2007 at Suan Lum Night Bazaar
- Future Taller Talk Show By Ajarn Katha Shinabunshorn
(โหราศาสตร์ทอล์คโชว์ “ชี้ขาด 12 นักษัตร โดยอาจารย์คฑา ชินบัญชร”
- Masked Rider Show Live in Bangkok 2006
- Masked Rider Show Live in Bangkok 2005
Scoop of work
• Medias and advertising e.g. magazine, online banner, outdoor bunting &
billboard and TVC
• Variety media relations e.g. press release, special scoop, TV programe tie-in
and special activities
May 2004 – May 2005
RS Promotion Pcl. Movie Division :
Position : Adverting & Special Event Supervisor
Response Projects ;
- Three Comedians (ภาพยนตร์เรื่อง พยัคฆ์ร้ายส่ายหน้า)
- The Mia (ภาพยนตร์เรื่อง เดอะเมีย)
- Necromancer (ภาพยนตร์เรื่อง จอมขมังเวทย์)
- Sagai United (ภาพยนตร์เรื่อง ซาไก ยูไนเต็ด)
- Bangkok Asshole (ภาพยนตร์เรื่อง ทวารยังหวานอยู่)
Scoop of work
- Media planning, buying and budget control
- Medias and advertising e.g. theater in-house ads, magazine, online banner,
outdoor bunting & billboard, TVC and radio spot
- Special events e.g. Movie Gala Premiere, ad hoc campaign
- Business partner relation
August 2002 – May 2004
GMM Grammy Pcl. – GMM Pictures
Position : Production Coordinators
Personal Assistant
to Head of Creative & Development
Response Projects;
- X Game (ภาพยนตร์เรื่อง พันธ์เอ็กซ์เด็กสุดขั้ว)
- The Judgement (ภาพยนตร์เรื่อง ไอ้ฟัก)
- Beautiful Boxer (ภาพยนตร์เรื่อง บิวตี้ฟูล บ็อกเซอร์)
Scoop of work
- Media planning, buying and budget control
- Medias and advertising e.g. theater in-house ads, magazine, online banner,
outdoor bunting & billboard, TVC and radio spot
- Special events e.g. Movie Gala Premiere, ad hoc campaign
Business partner relation
3. Ittiya Wattanacharoen’s Resume
January 2001 – July 2002
Bangkok International Trade & Exhibition Centre (BITEC)
Position : Secretary to Food & Beverage Division
Secretary to Executive Chef
Personal Data Age : 38
Date of Birth : 31 March 1978
Status : Married
Height : 156 C.M.
Weight : 51 K.G.
Educational Background Bachelor of Art : English for Communications
The University of the Thai Chamber of Commerce
GPA : 2.94
Reference Persons Miss Kwankeaw Sirijinda
Central Pattana Public Company Limited
Vice President, Marketing Department
Tel. 081-927-3599
Miss Kancharat Patcharawattakul
Central Pattana Public Company Limited
Assistant Vice President, Marketing Department
Tel: 085-449-9404
Mr. Charoen Sirisucharittham
Producer
Rock You Thailand Co., Ltd.
Tel: + 093-591-1794