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1.Saigoneer

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Media platform with hyper-local content that is looking to replicate its success abroad

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1.Saigoneer

  1. 1. Contact: Brian Letwin - CEO brian@saigoneer.com 01204460675 October 2017
  2. 2. Confidential ● Growing media market but low trust/standards Problem/Opportunity Solution ● Adapting content-focused advertising products - native ads, branded video content ● Geographic/Linguistic expansion SE Asia Media Standards ● Digital advertising budgets increasing in Vietnam: 3X increase from 2012 - 2018 (Source: Statista) ● High-quality, trusted content Market Opportunities
  3. 3. Confidential Content
  4. 4. Confidential Revenue Model Sponsored Articles/Videos Banner Ads Paid Listings
  5. 5. Confidential Competitive Landscape Saigoneer aspires to join the ranks of content platforms that are embracing the digital age. Local competitors have not evolved from the traditional digital content and advertising models.
  6. 6. Confidential Revenue ● 3.5X increase in profit margin from the previous period (July, August, September, 2016) ● 66% of revenue generated from institutional clients ● 34% of revenue generated from small/medium-sized, local businesses September 2016 - September 2017
  7. 7. Confidential Track Record Funding Press Clients
  8. 8. Confidential Our Vision
  9. 9. Confidential New Website ● Goals ○ Increase content engagement (more page views/visitors, lower bounce rate) ○ Increase revenue (more advertising options, tiered pricing model) ○ Modular product implementation (classifieds, online tickets sales, etc.) ● Solutions ○ Cloud Services (AWS, CDN) ○ Algorithm-based content delivery ○ User registration and profiles ○ Increase speed (Isomorphic Single Page Application) ○ B2B integrations (Grab, Ticketbox, etc.)
  10. 10. Confidential Korean Version
  11. 11. Confidential Putting Your Money to Work We’re currently seeking US$300,000
  12. 12. Confidential Team Brian Letwin - CEO ● 5 years experience media buying for: ● 2 years as national sales planner for Heavy.com (35 million unique visitors per month) ● 12 years experience in digital media/strategy Alberto Prieto - CTO ● B.A. Software Engineering University of Alcalá de Henares ● MBA International Consulting University of Applied Sciences and Arts Northwestern Switzerland FHNW ● 10 years experience in full stack webdev for: Dana Filek-Gibson - Content Director ● Author of the full-length travel guidebook Moon Vietnam. ● Fluent in Vietnamese. ● Former editor in chief for JetStar Pacific’s in-flight magazine. Ngan Nguyen - Director of Business Development ● Former sales & marketing executive at Mekong Creation ● Former director of sales & marketing at Oi Vietnam Magazine.
  13. 13. Confidential Contact ● Brian Letwin - CEO ○ brian@saigoneer.com ○ 01204460675 ● Alberto Prieto - CTO ○ alberto@saigoneer.com ○ 0906696170 89 Ton That Dam, Q1, HCMC

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