Análisis mercado de bioestimulantes

1. TRACKING BIOSTIMULANTS
USA - 2022

2. 2
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
TRACKING BIOSTIMULANT USE & SATISFACTION
23% of North American growers used
one or more biostimulants in 2022.
23% of North American growers used
one or more biostimulants in 2022.
USA Results: Slides 3 - 29
Canada Results: Slides 30 - 59

3. TRACKING BIOSTIMULANTS
USA - 2022

4. 4
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Introduction & Navigation
 Stratus began extensive tracking of the use of biological products in 2022 and intends to
continue tracking this market.
- This report excludes rhizobial inoculants for pulse crops.
- Questions about biostimulants were included in online syndicated studies that
were fielded from July 7 to November 28, 2022.
- Growers were asked about brands used, satisfaction, commitment to ongoing
use, and overall attitudes about the category.
 1,029 different growers participated in the U.S. surveys.
 Throughout the report the sample sizes are often shown in parenthesis with the chart
label, such as “Western Corn Belt (439)”.
 More detailed data is available by region, farm size, age and attitudinal category.
Contact Sarah Healy
647-531-1852
SarahHealy@StratusResearch.com
USE – Overall 6
By Product Type 8
By Brand 9
By Company 12
HIGHLIGHTS 5
SATISFACTION – Overall 13
By Product Type 14
By Brand 15
COMMITMENT – Overall 21
By Product Type 22
By Brand 24
Compared to Crop Protection 23
ATTITUDINAL SEGMENTS 27
DEMOGRAPHICS 29
TOPIC SLIDE
Northern Plains
261
Western
Corn Belt
439
Central Plains
140
Eastern
Corn Belt
77
South
109

5. 5
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Highlights
SATISFACTION is reasonably good, but there is some uncertainty.
• 55% are satisfied with the biostimulant brand they used in 2022.
• 12% are dissatisfied, and 33% said they “Don’t Know” or gave a mid-rating of 3 out of 5.
• The seaweed extracts have the highest level of satisfaction.
• N-Fixing Biologicals have the fewest satisfied users and the most dissatisfied users.
23% of U.S. growers reported USING one or more biostimulants in 2022.
• Significantly fewer growers in the South used biostimulants in 2022, more in the Central Plains.
• Use of biostimulants is higher on large farms, growing farms; not among older farmers.
• The most common type of biostimulants are N-Fixing products, used by 16% of growers (led by ProveN 40).
• 10% of growers used a beneficial bacteria/fungi.
• ProveN 40, Quick Roots, Black Label Zinc and Envita are the only brands used by more than 3% of U.S. growers.
• Pivot Bio and Novozymes are the clear market leaders.
ATTITUDES about biological products are also mixed, with many growers still negative or neutral.
• 39% of U.S. growers have a positive attitude about biostimulants, despite only 23% using one in 2022.
• The most positive segments are large farms, growers intending to grow their operation over the next 5 years, and those under
age 40.
COMMITMENT to biological products is mixed, with many neutral growers and less commitment than crop protection products.
• 32% of growers who used a brand in 2022 are committed to continuing to use the brand for the next two or three years.
• Commitment is strongest for seaweed extracts; weakest for the N-fixing biologicals.
• Some types of biologicals are similar to crop protection markets in the percentage of users committed to ongoing use but
tend to have a higher percentage not committed.

6. 6
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Used a Biostimulant in 2022
Overall, 23% of U.S. growers in the
surveyed states used one or more
biostimulants in 2022.
Overall, 23% of U.S. growers in the
surveyed states used one or more
biostimulants in 2022.
Respondents were asked:
“Biostimulants contain
substances or microorganisms
whose marketed function
when applied to plants or in
the root zone is to stimulate
natural processes to enhance
nutrient uptake, nutrient use
efficiency, tolerance to
environmental stress, and/or
crop quality.
These are not rhizobial
inoculants for pulse crops or
nitrogen fertilizer stabilizers.
Did you use any of the
following biostimulant
products on any of your crops
this year? Select all that
apply”.
Respondents were shown a
list of over 30 brands,
organized by type. They could
also write in any other
biostimulant brand they had
used.
Respondents were asked:
“Biostimulants contain
substances or microorganisms
whose marketed function
when applied to plants or in
the root zone is to stimulate
natural processes to enhance
nutrient uptake, nutrient use
efficiency, tolerance to
environmental stress, and/or
crop quality.
These are not rhizobial
inoculants for pulse crops or
nitrogen fertilizer stabilizers.
Did you use any of the
following biostimulant
products on any of your crops
this year? Select all that
apply”.
Respondents were shown a
list of over 30 brands,
organized by type. They could
also write in any other
biostimulant brand they had
used.

7. 7
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Used a Biostimulant in 2022
Use is significantly higher
on large and growing farms.
Use is significantly higher
on large and growing farms.
Significantly fewer growers
in the South used
biostimulants in 2022.
Significantly fewer growers
in the South used
biostimulants in 2022.
Older growers are less likely
to use a biostimulant.
Older growers are less likely
to use a biostimulant.

8. 8
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Used a Biostimulant in 2022
The most common biostimulants
are N-Fixing brands.
The most common biostimulants
are N-Fixing brands.
Few growers used these
types of biostimulants.
Few growers used these
types of biostimulants.
9.5% of U.S. growers used a beneficial
bacteria/fungi, led by Quick Roots.
9.5% of U.S. growers used a beneficial
bacteria/fungi, led by Quick Roots.

9. 9
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands - Users in 2022
ProveN 40 is the most used
biological brand in the USA.
ProveN 40 is the most used
biological brand in the USA.
Only 4 brands were used by
more than 3% of growers.
Only 4 brands were used by
more than 3% of growers.

10. 10
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands by Type - Users in 2022
Of the 1,209 growers surveyed,
4.5% used Quick Roots in 2022.
Of the 1,209 growers surveyed,
4.5% used Quick Roots in 2022.
Five of the 10 largest U.S.
brands are N-Fixing biologicals.
Five of the 10 largest U.S.
brands are N-Fixing biologicals.

11. 11
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands by Type - Users in 2022

12. 12
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands by Company - Users in 2022

13. 13
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
A third of all biostimulant users didn’t know
their satisfaction or gave a neutral (3) rating.
A third of all biostimulant users didn’t know
their satisfaction or gave a neutral (3) rating.
Satisfaction with Biostimulants Used in 2022 – All Brands
55% of all biostimulant users
are satisfied with the
biostimulant they used in 2022.
55% of all biostimulant users
are satisfied with the
biostimulant they used in 2022.
12.1% of users are
dissatisfied with the
product they used in 2022.
12.1% of users are
dissatisfied with the
product they used in 2022.
For each brand a grower used
in 2022, they were asked:
“Overall, how satisfied are
you with the biostimulant’s
performance?” and given a 5-
point scale.
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
satisfaction.
For each brand a grower used
in 2022, they were asked:
“Overall, how satisfied are
you with the biostimulant’s
performance?” and given a 5-
point scale.
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
satisfaction.

14. 14
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
by Type
Satisfaction is highest with seaweed extracts).
Satisfaction is highest with seaweed extracts).
48% are satisfied with the N-Fixing biological they used in 2022...
48% are satisfied with the N-Fixing biological they used in 2022... … and 19% are dissatisfied
… and 19% are dissatisfied

15. 15
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Largest Brands

16. 16
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Beneficial Bacteria/Fungi

17. 17
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
N-Fixing Biologicals
ProveN 40 was widely used and leads the category for satisfaction.
ProveN 40 was widely used and leads the category for satisfaction.
There is a lot of dissatisfaction and uncertainty in this category.
There is a lot of dissatisfaction and uncertainty in this category.

18. 18
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Organic Acids

19. 19
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Seaweed Extracts & Botanicals

20. 20
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Protein Hydrolysates

21. 21
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Continuing Use – All Brands
32% of growers who used a brand in 2022
are committed to continuing to use the
brand for the next two or three years.
32% of growers who used a brand in 2022
are committed to continuing to use the
brand for the next two or three years.
For each brand a grower used
in 2022, they were asked:
“Using a scale from 1 to 10
where 10 means that you are
totally committed and 1
means that you are not
committed at all, given your
experience so far, for the next
2 or 3 years how committed
are you to continuing to use
each product?”
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
commitment.
For each brand a grower used
in 2022, they were asked:
“Using a scale from 1 to 10
where 10 means that you are
totally committed and 1
means that you are not
committed at all, given your
experience so far, for the next
2 or 3 years how committed
are you to continuing to use
each product?”
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
commitment.

22. 22
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
by Type
Commitment is strongest for seaweed extracts.
Commitment is strongest for seaweed extracts.

23. 23
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Continuing Use – vs Crop Protection Markets
Some types of biologicals are similar to crop protection markets in the percentage of users
committed to ongoing use but tend to have a higher percentage not committed.
Some types of biologicals are similar to crop protection markets in the percentage of users
committed to ongoing use but tend to have a higher percentage not committed.

24. 24
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Beneficial Bacteria/Fungi

25. 25
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Nitrogen Fixing Biologicals

26. 26
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Organic Acids

27. 27
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Attitudinal Segments
39% of U.S. growers have a positive
attitude about biostimulants.
31% of U.S. growers have a negative
attitude about biostimulants.
Will never use
biostimulants
on my farm
Biostimulants are a
valuable part
of my operation
All respondents were asked:
“Which of the following best
describes your current
position on the use of
biostimulants on your farm?”
 Biologicals/biostimulants
are a valuable part of my
operation.
 I am curious about
biologicals/biostimulants
and would be open to
trying them on my farm.
 I am unconvinced of the
benefits of biologicals
/biostimulants but might
consider trying them.
 I am reluctant to try
biologicals/biostimulants
until I see sufficient
evidence that they work.
 I will never use
biologicals/biostimulants
on my farm.
All respondents were asked:
“Which of the following best
describes your current
position on the use of
biostimulants on your farm?”
 Biologicals/biostimulants
are a valuable part of my
operation.
 I am curious about
biologicals/biostimulants
and would be open to
trying them on my farm.
 I am unconvinced of the
benefits of biologicals
/biostimulants but might
consider trying them.
 I am reluctant to try
biologicals/biostimulants
until I see sufficient
evidence that they work.
 I will never use
biologicals/biostimulants
on my farm.

28. 28
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Attitudinal Segments
The most positive segments are
large farms, growers intending to
grow their farm over the next 5
years, and those under age 40.
The most positive segments are
large farms, growers intending to
grow their farm over the next 5
years, and those under age 40.

29. 29
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Demographics

30. TRACKING BIOSTIMULANTS
CANADA
2022

31. 31
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Introduction & Navigation
 Stratus began extensive tracking of the use of biological products in
2022 and intends to continue tracking this market.
- This report excludes rhizobial inoculants for pulse crops.
- Questions about biostimulants were included in online
syndicated studies that were fielded from July 7 to
November 28, 2022.
- Growers were asked about brands used, satisfaction,
commitment to ongoing use, and overall attitudes about the
category.
 1,234 different growers participated in the surveys.
 Throughout the report the sample sizes are often shown in
parenthesis with the chart label, such as “Western Canada (794)”.
 More detailed data is available by region, farm size, age and
attitudinal category.
Contact Sarah Healy
647-531-1852
SarahHealy@StratusResearch.com
Western Canada
794 respondents Eastern Canada
440 respondents
USE – Overall 33
By Product Type 35
By Brand 36
By Company 39
HIGHLIGHTS 32
SATISFACTION – Overall 40
By Product Type 42
By Brand 43
COMMITMENT – Overall 49
By Product Type 50
By Brand 52
Compared to Crop Protection 51
ATTITUDINAL SEGMENTS 57
DEMOGRAPHICS 59
TOPICS SLIDE

32. 32
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Highlights
SATISFACTION is reasonably good, but there is a lot of uncertainty and big differences between product categories.
• 48% are satisfied with the biostimulant brand they used in 2022.
• 11% are dissatisfied, and 42% said they “Don’t Know” or gave a mid-rating of 3 out of 5.
• The beneficial bacteria/fungi have the highest level of satisfaction.
• N-Fixing Biologicals have the fewest satisfied users and the most dissatisfied users.
23% of Canadian growers reported USING one or more biostimulants in 2022.
• Use is much higher in the west (26% of growers) than in the east (18%).
• Use of biostimulants is higher on large farms, growing farms, and among young farmers.
• The most common type of biostimulants are beneficial bacteria/fungi, used by 11% of growers and dominated by the long-
standing use of Jump Start in Western Canada.
• 10% of growers used an N-Fixing Biological, led by Envita and Utrisha-N, with penetration higher in the East than the West.
• JumpStart, Envita, and Utrisha are the only biostimulant brands used by more than 3% of Canadian growers.
ATTITUDES about biological products are also mixed, with many growers still negative or neutral.
• 37% of Canadian growers have a positive attitude about biostimulants, despite only 23% using one in 2022.
• Views are similar in Eastern and Western Canada, even though use is much higher in the west.
• Attitudes are more positive with large and growing farms.
COMMITMENT to biological products is mixed and lower than the commitment growers have to crop protection products they use.
• 31% of growers who used a brand in 2022 are committed to continuing to use the brand for the next two or three years.
• Commitment is strongest for beneficial bacteria/fungi; weakest for the N-fixing biologicals.
• Some types of biologicals are similar to crop protection markets in the percentage of users committed to ongoing use but
tend to have a higher percentage not committed.

33. 33
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Used a Biostimulant in 2022
Overall, 23% of Canadian growers used
one or more biostimulants in 2022.
Overall, 23% of Canadian growers used
one or more biostimulants in 2022.
% of Canadian growers (n = 1,234)
Respondents were asked:
“Biostimulants contain
substances or microorganisms
whose marketed function
when applied to plants or in
the root zone is to stimulate
natural processes to enhance
nutrient uptake, nutrient use
efficiency, tolerance to
environmental stress, and/or
crop quality.
These are not rhizobial
inoculants for pulse crops or
nitrogen fertilizer stabilizers.
Did you use any of the
following biostimulant
products on any of your crops
this year? Select all that
apply”.
Respondents were shown a
list of over 30 brands,
organized by type. They could
also write in any other
biostimulant brand they had
used.
Respondents were asked:
“Biostimulants contain
substances or microorganisms
whose marketed function
when applied to plants or in
the root zone is to stimulate
natural processes to enhance
nutrient uptake, nutrient use
efficiency, tolerance to
environmental stress, and/or
crop quality.
These are not rhizobial
inoculants for pulse crops or
nitrogen fertilizer stabilizers.
Did you use any of the
following biostimulant
products on any of your crops
this year? Select all that
apply”.
Respondents were shown a
list of over 30 brands,
organized by type. They could
also write in any other
biostimulant brand they had
used.

34. 34
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Used a Biostimulant in 2022
Use is significantly higher on
large and growing farms.
Use is significantly higher on
large and growing farms.
Biostimulant use is higher in
western Canada than in the
East (Ontario/Quebec).
Biostimulant use is higher in
western Canada than in the
East (Ontario/Quebec).
Older growers are less likely
to use a biostimulant.
Older growers are less likely
to use a biostimulant.

35. 35
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Used a Biostimulant in 2022
The most common biostimulants are beneficial
bacteria/fungi, mostly JumpStart.
The most common biostimulants are beneficial
bacteria/fungi, mostly JumpStart.
Few growers used these
types of biostimulants.
Few growers used these
types of biostimulants.
10% of Canadian growers
used a N-Fixing Biological.
10% of Canadian growers
used a N-Fixing Biological.

36. 36
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands - Users in 2022
JumpStart is the most commonly
used brand in Canada.
JumpStart is the most commonly
used brand in Canada.
Some surveyed growers mentioned use of products not yet registered in Canada. It is assumed any such use was on approved research trial plots.

37. 37
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands by Type - Users in 2022
Of the 1,209 growers surveyed,
6.3% used Envita in 2022.
Of the 1,209 growers surveyed,
6.3% used Envita in 2022.
While JumpStart is the leading biostimulant
brand overall, no other beneficial
bacteria/fungi are widely used in Canada.
While JumpStart is the leading biostimulant
brand overall, no other beneficial
bacteria/fungi are widely used in Canada.
Some growers reported trial use
of brands ahead of launch.
Some growers reported trial use
of brands ahead of launch.
Some surveyed growers mentioned use of products not yet registered in Canada. It is assumed any such use was on approved research trial plots.

38. 38
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands by Type - Users in 2022

39. 39
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Biostimulant Brands by Company - Users in 2022
Some surveyed growers mentioned use of products not yet registered in Canada. It is assumed any such use was on approved research trial plots.

40. 40
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
42% of all biostimulant users didn’t know
their satisfaction or gave a neutral (3) rating.
42% of all biostimulant users didn’t know
their satisfaction or gave a neutral (3) rating.
Satisfaction with Biostimulants Used in 2022 – All Brands
48% of all biostimulant users are
satisfied with the biostimulant
they used in 2022.
48% of all biostimulant users are
satisfied with the biostimulant
they used in 2022.
10.5% of users are
dissatisfied with the
product they used in 2022.
10.5% of users are
dissatisfied with the
product they used in 2022.
For each brand a grower used
in 2022, they were asked:
“Overall, how satisfied are
you with the biostimulant’s
performance?” and given a 5-
point scale.
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
satisfaction.
For each brand a grower used
in 2022, they were asked:
“Overall, how satisfied are
you with the biostimulant’s
performance?” and given a 5-
point scale.
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
satisfaction.

41. 41
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022 – By Region & Age
Satisfaction levels are similar in
Western and Eastern Canada.
Satisfaction levels are similar in
Western and Eastern Canada.
Older growers are more likely to be
satisfied with the biological they used.
Older growers are more likely to be
satisfied with the biological they used.

42. 42
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
by Type
Satisfaction is highest with beneficial bacteria (mostly Jumpstart).
Satisfaction is highest with beneficial bacteria (mostly Jumpstart).
Only 36% are satisfied with the N-
Fixing biological they used in 2022.
Only 36% are satisfied with the N-
Fixing biological they used in 2022.

43. 43
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Largest Brands

44. 44
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Beneficial Bacteria/Fungi

45. 45
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
N-Fixing Biologicals
Some surveyed growers mentioned use of products not yet registered in Canada. It is assumed any such use was on approved research trial plots.

46. 46
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Organic Acids

47. 47
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Seaweed Extracts & Botanicals

48. 48
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Satisfaction with Biostimulants Used in 2022
Protein Hydrolysates

49. 49
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Continuing Use – All Brands
31% of growers who used a brand in 2022
are committed to continuing to use the
brand for the next two or three years.
31% of growers who used a brand in 2022
are committed to continuing to use the
brand for the next two or three years.
For each brand a grower used
in 2022, they were asked:
“Using a scale from 1 to 10
where 10 means that you are
totally committed and 1
means that you are not
committed at all, given your
experience so far, for the next
2 or 3 years how committed
are you to continuing to use
each product?”
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
commitment.
For each brand a grower used
in 2022, they were asked:
“Using a scale from 1 to 10
where 10 means that you are
totally committed and 1
means that you are not
committed at all, given your
experience so far, for the next
2 or 3 years how committed
are you to continuing to use
each product?”
For the total of all
biostimulants used in 2022,
the chart illustrates the
percentage of brand users
who indicated each level of
commitment.

50. 50
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
by Type
Commitment is strongest for beneficial bacteria/fungi.
Commitment is strongest for beneficial bacteria/fungi.

51. 51
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Continuing Use – vs Crop Protection Markets
Some types of biologicals are similar to crop protection markets in the percentage of users
committed to ongoing use but tend to have a higher percentage not committed.
Some types of biologicals are similar to crop protection markets in the percentage of users
committed to ongoing use but tend to have a higher percentage not committed.

52. 52
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Beneficial Bacteria/Fungi

53. 53
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Nitrogen Fixing Biologicals

54. 54
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Organic Acids

55. 55
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Seaweed Extracts

56. 56
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Commitment to Biostimulants Used in 2022
Protein Hydrolysates

57. 57
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Attitudinal Segments
37% of Canadian growers have a
positive attitude about biostimulants.
40% of Canadian growers have a
negative attitude about biostimulants.
Will never use
biostimulants
on my farm
Biostimulants are
a valuable part
of my operation
7.1% 5.6%
All respondents were asked:
“Which of the following best
describes your current
position on the use of
biostimulants on your farm?”
 Biologicals/biostimulants
are a valuable part of my
operation.
 I am curious about
biologicals/biostimulants
and would be open to
trying them on my farm.
 I am unconvinced of the
benefits of biologicals
/biostimulants but might
consider trying them.
 I am reluctant to try
biologicals/biostimulants
until I see sufficient
evidence that they work.
 I will never use
biologicals/biostimulants
on my farm.
All respondents were asked:
“Which of the following best
describes your current
position on the use of
biostimulants on your farm?”
 Biologicals/biostimulants
are a valuable part of my
operation.
 I am curious about
biologicals/biostimulants
and would be open to
trying them on my farm.
 I am unconvinced of the
benefits of biologicals
/biostimulants but might
consider trying them.
 I am reluctant to try
biologicals/biostimulants
until I see sufficient
evidence that they work.
 I will never use
biologicals/biostimulants
on my farm.

58. 58
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Attitudinal Segments
Attitudes are similar in eastern
and western Canada.
Attitudes are similar in eastern
and western Canada.
Positive attitudes increase
with farm size.
Positive attitudes increase
with farm size.
The most positive segment is
growers intending to grow their
farm over the next 5 years.
The most positive segment is
growers intending to grow their
farm over the next 5 years.

59. 59
TRACKING
BIOSTIMULANT
USE & SATISFACTION
2022
Demographics

60. TRACKING BIOSTIMULANTS