The document discusses a meetup organized by Iskander Smit focused on experimenting with the next generation mobile operating system for glass devices. It emphasizes the importance of value propositions, customer journey mapping, and leveraging data in designing services that enhance user experiences. Additionally, it introduces the 'couchmovies' concept aimed at integrating social and personal features for an enhanced viewing experience.

1. Iskander Smit, @iskandr
bol.com Couchmovies for Glass
Glass Explorers Meetup, March 28, 2014

2. Experimenting with Glass

3. Next
generation
mobile OS

4. Glass is part of an overall trend towards
now media and impulse shaped services

5. Trigger design

6. Key relationships/value propositions
Money
Example values: Money, Power, Exposure, Experience, Love,
Reputation, Rights, Attention, Trust, Service, Loyalty, Product,
Information, Credits, Performance, Convenience
Loyalty
Stakeholders
InternalPrimarySecondary
Mission
Company
Key brand values
Date Design team
Inspired by the Value Network Canvas by DesignThinkersInfo.nl 2012
value network map
Business objectives/KPI's
Journey stages
Value proposition
Mind to include pre-service, service consumption and post-service periods in your customer journey
Persona Objectives
Inspired by the Customer Journey Canvas by Mark Stickdorn & Jacob Schneider
Customer touchpoints
Emotional journey
Info.nl 2012
Company Date Design team
customer journey map
Place/time Actors Data
(Devices, networks, touchpoints,
other people,...)
Usage
(Where does it come from? When?
By whom? Does it change?)
(Location on time of day,
weekday, weekend,...)
(What can be done with the data?
What are the oppurtunities)
Conditions Trigger Result (end user) Result (business)
Base
trigger
+1
+1
Mix of Lean Service Design tools
Add context, add data
Make a difference with trigger design

7. couchmovies
Branded Glass utility bol.com

9. <T> <P> <T>
Cinema RSS
bol.com recommendation engine

10. [T+P]
[T]
[>>]

11. Beyond Minimal Viable Product
<T> <P> <T>
Add personal watch profile
Add social watching
Add second screen (IMDb trivia)Add personal movie profile
Add save to watchlist

12. Check couchmovies.nl and share your experiences!

13. Iskander Smit, iskander@info.nl, 06-24532388
Thanks!
April 9, Rotterdam