Presentation on our work at Labs for a group of IBIS students, held at info.nl September 2, 2014

1. Innovation at an Internet Agency
September 2, 2014
Iskander Smit
@iskandr

2. Welcome at info.nl
]
Founded in 1994
70 professionals
Chosen as best agency for knowledge in 2010-2013

4. Digital
Strategy
Digital
Services
Digital
Marketing

5. What we do, is… platform development
Strategy UX design
Labs
Development
Interim
Optimisation
Mobile Servicedesk
Hosting
Social marketing

6. We work together on this products

7. BVA Auctions
Online auctioning with a
scalable and secure
online platform

8. BVA
Robust, secure &
Java platform
scalable
24% increase in visitors
in three years

9. RegioBank
Voordebuurt community
platform
To connect solutions
to local problems
For a financial
institution

10. RegioBank
Fully responsive
design
Launch & learn
principle
Drupal platform

11. Case: Greenwheels
Famous Dutch car-sharing platform
Book a car anytime, anyplace, anywhere
Only pay for used time & distance
Game changer since 1995: Car access instead of ownership
Custom build platform in long term partnership with info.nl

12. Case: Greenwheels
Service design and realisation of
an online ecosystem
Ongoing development process
with a dedicated team
Best service by putting the user
central

13. More than 2000 cars in 90 cities

14. Wearable Greenwheels
Innovation and experimenting with Google Glass - connected online
Direct available, search for cars, booking and opening by mobile device and Google Glass

15. Smooth mobile customer journey
Search car Book car / Extend booking Open car

16. Multi-label platform

17. Lean Service Design Toolbox

18. PWreorjkecwti ajzpeproach

19. Scrum

20. labs.info.nl
79
Bij het laatste commando brande de rode LED, om aan te geven dat het
niet goed ging. De band vibreerde 3x kort achter elkaar.
Bij ieder commando verwachte ik dus bepaald gedrag. Ik heb mijn proto-type
voorgelegd aan 5 personen en hen de vier commando’s laten voelen.
De bedoeling was om te testen of de testpersonen het gewenste gedrag
ook uit zouden voeren. Daarnaast wilde ik weten of de trillingen als pret-tig
ervaren werden.
50
INSIGHT APP

22. People
Services Things

23. 1st generation connected products
Philips Hue

24. The essence of NEST is how it learns from its context

25. Tesla is a poster child as new touchpoint with our context

26. We live with our heads in the cloud

27. Everything will be media

28. Everything has a digital aura
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

29. Wearables are the connectors
Typ hier de ondertitel van de presentatie (1 of 2 regels)
Image: http://toddham.com/blog/iwatch-concept/

30. Big Data for Tiny Services
Knowledge session
and white paper

32. Privacy sensing personal data manager
https://vimeo.com/46097693

35. INCMD-PIBN
Talenten
programma
2014

36. Sensor based coaching strategies
Research and
prototyping

37. 16 retail organisations
460 experts
19 research topics

38. labs.info.nl, Jules Holleboom, 2014

39. product as platform
labs.info.nl, Jules Holleboom, 2014

40. Inhoud
1. Eerste agenda puntje
2. tweede agenda puntje

42. First agency on Glass

44. trigger [TIME=starthire -30] >> suggest routeplanning
trigger [PLACE=car] >> open car
trigger [TIME&PLACE=too late] >> extend hire

47. Branded Glass utility bol.com
couchmovies

53. Cinema RSS
<T> <P> <T>
bol.com recommendation engine

54. [T+P]
[T] [>>]

55. Beyond Minimal Viable Product
Add personal watch profile
Add social watching
<T> <P> <T>
Add personal movie profile Add second screen (IMDb trivia)
Add save to watchlist

58. The Extensible Context Template sensual, relational, reciprocal

59. destinations
You need to shift your thinking
triggers

60. Traditional app model

61. Current notifications

62. Notifications as separate layer

63. Context of user (profiles)
Actions of user (sensors)

64. Binds the devices into a context
relevant service ecosystem

65. The quality of the OS will be the notifaction space

66. To conclude…

67. Working on themes: solid internet platform,
wearables, beacons, lean development.
Experimenting together with clients, partners
and research & education.

69. Thanks!