Evian case study during the marketing internship

1. Natural Spring Water

3. Continuous innovation
Powerful hold on managing mass communication
Evian's choice of associating with advertiser BETC
Paris

5. Established ‘passion point’ within health /
wellness, arts, culture, creative fitness
Create new ‘Live Young’ content
Seed Product with key life style media and
influencers within in target markets

6. “The water you drink is as important as air
you breathe”
“The original”
“Live young”

7. Evian
Campaigns

10. Roller
Babies
Campaig
n

11. T-Shirt
Campaig
n

12. Baby &
Me
Ad
Campaig
n

14. Evian
Events
Associatio
n

16. Competiti
ve Profile

18. The biggest competitor of Evian = Crystal
Geyser + Other cheaper brands

20.  40% Normally consume bottled water while
working
The majority considers Evian high quality/
premium water
Constant price reduction

21. Thank
you