1. next > E N T E R T A I N M E N T
Ribblesdale
High School
A foundation for success
since 1932
hello.
In my 15+ years in the design industry I have worked with a few of the
best agencies in Manchester, from the smallest tactical piece to the
largest multi-channel strategic campaign. Utilising print, motion graphics
through to interactive presentations and mobile responsive media.
I have worked with big teams, small teams and everything inbetween.
I am eager to work with a few more.

2. next >< back
Thales Central Business Unit,
AVS approached us to create
a single identity to unify the
whole of AVS under one aim.
The implementation of their
10 year plan spanned all
communications channels
available within the group.
Print, film and an intranet
portal were effectively styled
to show a strategic way
forward.

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The Deal
We worked closely with the
internal communications and
HR teams at Iron Mountain
International, helping them to
create effective and engaging
tools for their Global People
Managers.
Deliverables have included The
Deal handbook, HR toolkits and
‘How to’ guides.

4. next >< back
Safety is one of the most
important features of the
operating ethos at Northern Rail.
We created ‘Safety is no Accident’
as the over-arching identity
and articulation for this area
of communications.
With it we have created a suite
of promotions and tools across
print and design, online and live
events, to increase awareness
of key safety issues and foster
lasting behaviour change.

5. next >< back
Got a question?
If you have something on your
mind, then you can ask me a
question and I’ll answer it with
the help of the members of the
Corporate Executive Team (CET).
Ask me a question
Quick poll
What do you think is the biggest
challenge for GSK in 2008?
• Improving our R&D pipeline
productivity
• Convincing investors of our
long-term value
• Competition from generics
Results of previous poll
Let’s talk
In this section of myCEO I would like to ask for your
feedback on topics that are important to me. Please leave
your thoughts and ideas at the end of the article.
During my period as CEO Designate, I asked GSK people what they were
most proud of about our company. The most common response was pride
in our community partnership and corporate responsibility activities.
I’m pleased to tell you that GSK will remain committed to being a generous
member of society and fulfilling our corporate responsibility promise, but I
would like to hear your thoughts about what we could do that would make
an even greater impact.
The elimination of lymphatic filariasis, through the donation of our medicine
albendazole, is a great example of how the commitment and generosity of a
business can make a difference to the lives of millions of people. But what
else could we do?
Our candidate malaria vaccine is showing promise in clinical studies and our
Diseases of the Developing World teams in Tres Cantos, Spain, are
researching new medicines for the types of diseases that trap people in
poverty and kill millions every year.
Add your thoughts and ideas
1. Comment posted by James Glover at GSK House
23 May 2008 at 10:33am
Thanks for your thoughts on DDW. I wonder how we could donate our malaria vaccine to the
countries at most risk. We could charge for it in the developed world and offer it at no cost
2. Comment posted by Annie Matcham at Upper Merion
23 May 2008 at 5:22pm
I really admire that you are prepared to ask GSK people their opinions on this topic. I also wonder
what else we could do for the millions of US citizens who do not have adequate health insurance.
Are we able to extent our helping hand to America’s poorest? Thanks for considering this.
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My vision for GSK
100 days
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May 2008: Our commitment to the developing world
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myCEOGSK news Your storyBe a GSK
ambassador
Home
Meet me
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100 days
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JP home archive
100 days
Here you can find out more about some
of my activities for my first 100 days as CEO.
Click on the highlighted dates for details.
100 days Let’s talk CETMeet me My vision for GSKHome
My CEO
Introducing Andrew
Take a look at this 3 minute video
and find out about me.
Video transcript
May 08 08June
M • 5 12 19 26
T • 6 13 20 27
W • 7 14 21 28
T 1 8 15 22 29
F 2 9 16 23 30
S 3 10 17 24 31
S 4 11 18 25 •
July 08 08
M • 7 14 22 29
T 1 8 15 23 30
W 2 9 16 24 31
T 3 10 17 25 •
F 4 11 18 26 •
S 5 12 20 27 •
S 6 13 21 28 •
August
M • 4 11 18 25
T • 5 12 19 26
W • 6 13 20 27
T • 7 14 21 28
F 1 8 15 22 29
S 2 9 16 23 30
S 3 10 17 24 31
M • 2 9 16 23 30
T • 3 10 17 24 •
W • 4 11 18 25 •
T • 5 12 19 26 •
F • 6 13 20 27 •
S • 7 14 21 28 •
S 1 8 15 22 29 •
CET meeting
in Franklin Plaza,
Philadelphia
GSK asked us to create a new
space on their global intranet that
reflected the personality, aims and
objectives of CEO Andrew Witty.
Working within the Sharepoint 10
framework we had to work closely
with the GSK internal digital team.
Very quickly, we had to understand
its boundaries and limitations in
order to push the design away
from the in-built graphics and the
mindset of its users.
myCEOGSK news Your storyBe a GSK
ambassador
Welcome
to my new home page
Here you can find out more about me and my vision
for GSK, as well as meet the members of the Corporate
Executive Team (CET).
I would like to use my home page to listen as well as
talk, so I invite you to ask me a question or provide
some feedback on my thoughts in the let’s talk section.
Thanks and best wishes,
Andrew
Introducing
Andrew
video
Meet me
100
days
Let’s
talk
My vision
for GSK
CET
Home
Meet me
My vision for GSK
100 days
Let’s talk
CET
My CEO
100 days let’s talk CETMeet me My vision for GSKHome
The 2008 Leadership
Conference
The 2008 Leadership Conference
gave me the chance to meet
leaders from across the business.
View materials from the
2008 Conference

6. next >< back
AXA wanted to deliver a simple
but long term communications
project across the UK business
that showed their Vision and
Values in action.
We developed an internal poster
campaign featuring people from
every area of the business. the
execution shows how their stories
of attentiveness, availability and
reliability, positively impacted
on them, their teams and their
customers.

7. next >< back
RHS asked us to refresh their
existing identity and develop a
new set of all school collateral,
to help bring this well established
school into the 21st century.
A fresh look at the promotional
prospectus, containing
commissioned photography,
helped bring the essence of this
unique school offering to life.
Ribblesdale
High School
A foundation for success
since 1932
Ribblesdale
High School
A foundation for success
since 1932

8. next >< back
The Co-operative wanted
to make us! – the quarterly
magazine for all of their 110,000
UK colleagues, a better read and
award winning.
Through a series of design steps,
it is now a bright, informative,
entertaining and up-to-date
tabloid magazine that demands
attention and gets it.

9. next >< back
The North takes over Manchester
Square in London to highlight the
depth and breadth of the talent
in the North of England.
Event branding and assocciated
collateral used the transparency
and clarity of the message as the
inspiration for the identity.

10. next >< back
Say It Better, is the sentiment
behind H.Samuels monthly
staff magazine. Combining 2
publications and given a fresh
look at the existing brand, the
handy sized little brochure
brings to life a sence of fun
and enthusiasm that the brand
embodies.
The new style is more inline
with the glossy magazines look
and feel treating its employees
with the same values it treats its
customers.
Goldmine is an online portal
for all levels of staff giving
management an easy to use
channel to cascade store wide
messages.

11. next >< back
Jimmy Vali owns this prestigious
New York based event music
company and needed an identity
which would bring it in line with
its contemporaries worthy of a
NYC address.
Using tall simple lines to echo
the surrounding cityscape with
a sence of heritage to command
repect.
www.vali.com
E N T E R T A I N M E N T
E N T E R T A I N M E N T

12. < back
thank you.
If you would like to have a chat to find out more about me,
please call me on 07919 686 727 or email me at girwin@live.co.uk.
IRWIN DESIGN