Case study

1. C
Irliany
Marwah Dwipa

2. Background
• In 2005 BBM application was first used, made
by Gary Klassen (Waterloo University
graduated) with a student from Mississauga
• BBM uses a link in the form of a PIN that is
available only for Blackberry users

3. Representation
Autotext and PIN  BBM application users

4. Identity
• That people who use the BBM application are
update people in that era
• Expensive BB users  High Class
• Cheap BB users  Lower Class

5. Production
• Social media  Twitter (share with BBM)
• Class  Pride

6. Consumption
• 23-09-2015
• 3,891 respondents from various regions in the country
• https://dailysocial.id/post/peta-segmentasi-
penggunaan-media-sosial-di-indonesia

7. Regulation
• there are no
regulation
because they
don't violate
the rules

8. The Development

10. BBM application began to reach Android