1. Product & Client Research By: Irish Manuel 491513

2. Prairie Berries About the Company Purpose: to offer the “SuperFruit” to customers around the world in a secure reliable manner Goals:to be the industry leader through their reputation for quality and integrity of the Saskatoon berry products Mission: to provide the best quality products to customers, by ensuring consistency in their grading standards, on Farm Food Safety programs, and processing protocols

5. Fruits Syrups

6. Fruit Spreads – “Just like jam only lots less sugar!”

7. Sweeten Dried Saskatoon Berries

9. Product Information Product chosen is the Fruit Spreads (Used like Jam) - 250ml, 110ml, 45ml The spectacular spreads burst with fruity flavors ,comes in 3 different sizes. The spread is targeted to all ages, male or female and health conscious psychographics .

12. Fat: 0.1g (0% Daily Value) - Saturated: 0g + Trans: 0g (0% Daily Value)

13. Sodium: 1mg

14. Carbohydrate: 9g (3% Daily Value)

15. Fibre: 3g (4% Daily Value)

16. Sugars: 8g

18. High Antioxidants

19. Advantage:

20. limit the effect of oxidation in the body induced by free radicals, or to put it more succinctly, antioxidants shield you from free radical damage.

21. Specific Benefit:

23. High source of fibre. A ¾ cup serving of frozen Saskatoon berries contains 6 grams of fibre or 25% of the daily requirement

24. Advantage:

25. helps reduce the risk of heart diseases, diverticular diseases and possibility defence against diabetes

26. Specific Benefit:

28. Anti-Obesity Potential

29. Advantage

30. Antioxidant pigment from Saskatoon berries, have a significant potency against fat cells

31. Specific Benefit:

33. Prospect Information Business Name: Safeway- Ingredients For Life Calgary Corporate Head Office: 1020 64th Ave NE Calgary, ABT2P 2J6 (403) 730-3500 Meeting with a Senior Buyer

34. Sales Call Objective To place an order of 500 Fruit Spreads from Prairie Berries to all Calgary Safeway locations by November 20, 2010.

35. Works Cited http://www.prairieberries.com/index.php http://www.jobpod.ca/office_directory.html http://www.articlesnatch.com/Article/Advantages-Of-Antioxidants/293793