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INSPIRATES Adidas - FLY AWAY SHOW
> Event concept
>Pre-event & communication
– Generating awareness
– Involving stores
– Connecting offline to online
>Main ...
Adidas - FLY AWAY SHOWINSPIRATES
Adidas - FLY AWAY SHOWINSPIRATES
• Technology + Lightness = Flying!
– Extraordinary Flying Fashion
Show
– Personal Flying ...
Adidas - FLY AWAY SHOWINSPIRATES
• What: Flash video projections on the facades of the
buildings
• Where: Streets and squares of the event city
• Why: To r...
The “flying man” balloon:
• Tied to trees, poles in parks where
young people gather
• Purpose: to promote the “Fly away!”
...
• “Flying people” photo contest
– Get a VIP PASS and win a unique experience in the wind tunnel
INSPIRATES Adidas - FLY AW...
• The flying pictures will be uploaded on the website
• People will be able to vote for them (Likes and Comments
available...
Adidas - FLY AWAY SHOWINSPIRATES
• Flying fashion show in the city center!
INSPIRATES Adidas - FLY AWAY SHOW
• Afternoon and evening activity
– Wind tunnel...
INSPIRATES Adidas - FLY AWAY SHOW
• Warm-up:
– Music & video projections
– Host announcing the program
• Flying experience:
– Introduction: an acrobatic sho...
INSPIRATES Adidas - FLY AWAY SHOW
• Harmony of movements, music, colors and lights (laser elements)
• Performed by trained stunts and models
• Flying fashio...
Adidas - FLY AWAY SHOW
Lightness Technology
INSPIRATES
Lightness meets Technology
Adidas - FLY AWAY SHOWINSPIRATES
Key considerations:
• Average age
• Universities
• Big square
• Adidas Originals stores
• Financial stability
• Fashion tr...
INSPIRATES
Cagliari, Bastione Saint Remy,
23 March 2013
Roma, Piazza del Popolo,
20 April 2013
Palermo, Piazza Politeama,
...
Torino, Piazza Vittorio Veneto,
18 May 2013
INSPIRATES
Riccione, Piazzale Roma,
27 April 2013
Bologna, Piazza Maggiore,
4 ...
February March April May
Saturday 23rd Fly away show in Cagliari
from Thursday (7th March) to Monday (11th March): photo s...
Activity Amount (€) Description
billboards 200 000,00
projections 120 000,00 3.000,00/night x 40 days
balloons 50 000,00 1...
INSPIRATES Adidas - FLY AWAY SHOW
Central squares, active participation Cool! attracts young people
3 months of visibility...
Elitsa Kamburova – elitsa_kamburova@yahoo.com
Irene Beretta – ireberettina@tiscali.it
Irina Ghiurova – irina.ghiurova@gmai...
Adidas fly away show
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Adidas fly away show

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Adidas fly away show

  1. 1. INSPIRATES Adidas - FLY AWAY SHOW
  2. 2. > Event concept >Pre-event & communication – Generating awareness – Involving stores – Connecting offline to online >Main event – Involvement during the day – Amazement at night >Event mechanics – Locations – Timing – Budgeting – Key advantages Adidas - FLY AWAY SHOWINSPIRATES
  3. 3. Adidas - FLY AWAY SHOWINSPIRATES
  4. 4. Adidas - FLY AWAY SHOWINSPIRATES • Technology + Lightness = Flying! – Extraordinary Flying Fashion Show – Personal Flying Experience • 10 Cities • Young People • Unique experience
  5. 5. Adidas - FLY AWAY SHOWINSPIRATES
  6. 6. • What: Flash video projections on the facades of the buildings • Where: Streets and squares of the event city • Why: To raise awareness INSPIRATES Adidas - FLY AWAY SHOW
  7. 7. The “flying man” balloon: • Tied to trees, poles in parks where young people gather • Purpose: to promote the “Fly away!” show and to attract attention to the flying experience Adidas - FLY AWAY SHOWINSPIRATES The “flying shoes” balloon: • Tied to the hands of statues around the city • Purpose: to express the lightness of the new shoes and to give a sneak-peak of their look
  8. 8. • “Flying people” photo contest – Get a VIP PASS and win a unique experience in the wind tunnel INSPIRATES Adidas - FLY AWAY SHOW VIP PASS • Special designed shop window
  9. 9. • The flying pictures will be uploaded on the website • People will be able to vote for them (Likes and Comments available) • The 50 people with the greater amount of likes will receive the invitation card to try the tunnel • The website will be connected to the Facebook page • Before the event the website will be used as a countdown for each city Adidas - FLY AWAY SHOWINSPIRATES Event microsite www.adidasflyawayshow.it Facebook page www.facebook.com/ adidasflyawayshow
  10. 10. Adidas - FLY AWAY SHOWINSPIRATES
  11. 11. • Flying fashion show in the city center! INSPIRATES Adidas - FLY AWAY SHOW • Afternoon and evening activity – Wind tunnel – Concert stage – Fly Away bar
  12. 12. INSPIRATES Adidas - FLY AWAY SHOW
  13. 13. • Warm-up: – Music & video projections – Host announcing the program • Flying experience: – Introduction: an acrobatic show by trained stunts – Wind tunnel trials: 50 winners/location • Memorabilia: video recording of trials given to participants • Alternative activities in the stage section: – Entertaining performances connected to the idea of lightness/flying – Concerts by smaller local bands Adidas - FLY AWAY SHOWINSPIRATES
  14. 14. INSPIRATES Adidas - FLY AWAY SHOW
  15. 15. • Harmony of movements, music, colors and lights (laser elements) • Performed by trained stunts and models • Flying fashion show in the wind tunnel based on three themes – Lightness – Technology – Lightness meets Technology • At the end of each theme: models walk along the catwalk to give a closer look at the shoes • After the show: party with DJs INSPIRATES Adidas - FLY AWAY SHOW
  16. 16. Adidas - FLY AWAY SHOW Lightness Technology INSPIRATES Lightness meets Technology
  17. 17. Adidas - FLY AWAY SHOWINSPIRATES
  18. 18. Key considerations: • Average age • Universities • Big square • Adidas Originals stores • Financial stability • Fashion trends • Lifestyle INSPIRATES Adidas - FLY AWAY SHOW
  19. 19. INSPIRATES Cagliari, Bastione Saint Remy, 23 March 2013 Roma, Piazza del Popolo, 20 April 2013 Palermo, Piazza Politeama, 30 March 2013 Lecce, Piazza Duomo, 6 April 2013 Napoli, Piazza del Plebiscito, 13 April 2013 Beaches Nightlife HistoryYoungsters Cultural life Adidas - FLY AWAY SHOW
  20. 20. Torino, Piazza Vittorio Veneto, 18 May 2013 INSPIRATES Riccione, Piazzale Roma, 27 April 2013 Bologna, Piazza Maggiore, 4 May 2013 Verona, Piazza Bra, 11 May 2013 Milano, Piazza del Duomo, 25 May 2013 College city Wealth Liberty Fashion capital Tourists’ spot Adidas - FLY AWAY SHOW
  21. 21. February March April May Saturday 23rd Fly away show in Cagliari from Thursday (7th March) to Monday (11th March): photo shoots in stores from Tuesday (12th March) to Wednesday (20th March): voting (photo contest) from Thursday (28th Feb) to Saturday (2nd March): projections on buildings Saturday night (2nd March): placement of balloons in parks & on statues (kick-off of the balloon project) from Sunday (3rd March) to Wednesday (6th March): distribution of balloons throughout the city 30/03 6/04 13/04 20/04 27/04 4/05 11/05 18/05 25/05 Adidas - FLY AWAY SHOWINSPIRATES
  22. 22. Activity Amount (€) Description billboards 200 000,00 projections 120 000,00 3.000,00/night x 40 days balloons 50 000,00 1€ each x 50000 photo shooting 40 000,00 2000€/week + 2 weeks in 10 cities invitations 60,00 website 5 000,00 promoters 1 600,00 8€/h x 5h x 40 days tunnel rental for 3 months 93 000,00 since we need the tunnel for ca. 67 days, the actual fee can even be lower transportation & other costs 50 000,00 Total 559 660,00 Adidas - FLY AWAY SHOWINSPIRATES • Key consideration: the cost of the wind tunnel ‒ Based on price quotations from Aerodium it fits within our budget • Our budget of €700.000 can be kept based on the estimations of the main cost elements
  23. 23. INSPIRATES Adidas - FLY AWAY SHOW Central squares, active participation Cool! attracts young people 3 months of visibility, 10 days of a special event, long-term memory Event never done before
  24. 24. Elitsa Kamburova – elitsa_kamburova@yahoo.com Irene Beretta – ireberettina@tiscali.it Irina Ghiurova – irina.ghiurova@gmail.com Xi Jin – echo.jin.xi@hmail.com Zsanett Andresin – andresin_zsanett@yahoo.com Zuzana Petrankova – zuzana.petrankova@gmail.com Adidas - FLY AWAY SHOWINSPIRATES

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