2. ESTĒE LAUDER
-2-

3. -3-

4. -4-

5. ESTĒE LAUDER
-5-

6. DISCUSSION AND RESULTS
Table 2: Market share evolution of the analyzed brands in 2011, 2012, H1 2013
Table 3: Sales share in 2012 of the three brands under analysis
Sales share in 2012 Fragrances Make-up Skincare Total
CHRISTIAN DIOR 50% 34% 16% 100%
CHANEL 55% 33% 11% 100%
ESTÉE LAUDER 5% 26% 69% 100% -6-

7. DISCUSSION AND RESULTS
living, call
-7-

8. :
VISION, DREAMER,
FORM,
,
FADES, ONLY
:
,
,
,
- -
DISCUSSION AND RESULTS
-8-

9. DISCUSSION AND RESULTS
ESTĒE LAUDER
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ESTĒE LAUDER:

10. -10-