E-commerce platform, seminar and launch of new Tourism e-commerce/ Marketing Platform for Discover Dominica Tourism Authority, Hotels and Activity providers. A Turn-Key AXES solution
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
E-commerce platform, seminar and launch of new Tourism e-commerce/ Marketing Platform for Discover Dominica Tourism Authority, Hotels and Activity providers. A Turn-Key AXES solution
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
Bookings St.lucia reservation center and travel planner. Full travel guide - directory of all hotels, apartments, accommodation and activities
See also https://roguesinparadise.com/st-lucia-the-island-its-culture-and-attractions/
Presentation by AXSES Partner - Glace Grafix
Destination Marketing: Collaborate Tourism Booking Partners. Hotel and Activ...AXSES INC
AXSES arcRes Booking-Partners.com Partnership program allows properties to partner and collaborate with car rentals, activities and attractions in the booking process.
Online marketing and e-commerce for tourism: the Open Platform approachAndrew Daines
Presentation given at the 10th International Conference on Information Management, Sopot, Poland, June 2011. Covering development and deployment of the National Tourism Open Platform (EnglandNet) by VisitBritain and UK tourism industry partners.
Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
Hotel Kungfu: Digital Marketing for HotelsDom Scaife
Hotel Kungfu is a digital marketing agency for hotels and resorts. We help properties maximize their profit by driving more direct bookings to your website and reducing dependency on online travel agents.
Digital Marketing and Tourism
Leon CK Leong (Chief Business Development Officer,
Techsailor) and Anshul Jain (Chief Executive Officer,
Thoughtbuzz), presented this deck at iMedia Brand Summits, Asia. #imbsummit
Setting a marketing strategy to match the reduced appetite for travelYOUVRAJ SEEAM
Setting a marketing strategy to match the reduced appetite for travel
(Slides presented during webinar Hosted by Terrapinn on 23 May 2020)
Customers are not buying tickets right now, but airlines want to maintain brand awareness, so marketing strategy has to be adapted to right the current climate. On this webinar, marketing experts from Japan Airlines and Air Mauritius will discuss the dos and don’ts of marketing in a time of crisis, and how to avoid alienating customers whilst keeping your airline in the minds of the consumer.
Customer Engagement powered by Artificial Intelligence & ChatbotsYOUVRAJ SEEAM
Artificial Intelligence and Chatbots are revolutionising and hugely impacting the ways Brands are engaging with their customers throughout the Customer Journey.
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
Bookings St.lucia reservation center and travel planner. Full travel guide - directory of all hotels, apartments, accommodation and activities
See also https://roguesinparadise.com/st-lucia-the-island-its-culture-and-attractions/
Presentation by AXSES Partner - Glace Grafix
Destination Marketing: Collaborate Tourism Booking Partners. Hotel and Activ...AXSES INC
AXSES arcRes Booking-Partners.com Partnership program allows properties to partner and collaborate with car rentals, activities and attractions in the booking process.
Online marketing and e-commerce for tourism: the Open Platform approachAndrew Daines
Presentation given at the 10th International Conference on Information Management, Sopot, Poland, June 2011. Covering development and deployment of the National Tourism Open Platform (EnglandNet) by VisitBritain and UK tourism industry partners.
Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
Hotel Kungfu: Digital Marketing for HotelsDom Scaife
Hotel Kungfu is a digital marketing agency for hotels and resorts. We help properties maximize their profit by driving more direct bookings to your website and reducing dependency on online travel agents.
Digital Marketing and Tourism
Leon CK Leong (Chief Business Development Officer,
Techsailor) and Anshul Jain (Chief Executive Officer,
Thoughtbuzz), presented this deck at iMedia Brand Summits, Asia. #imbsummit
Setting a marketing strategy to match the reduced appetite for travelYOUVRAJ SEEAM
Setting a marketing strategy to match the reduced appetite for travel
(Slides presented during webinar Hosted by Terrapinn on 23 May 2020)
Customers are not buying tickets right now, but airlines want to maintain brand awareness, so marketing strategy has to be adapted to right the current climate. On this webinar, marketing experts from Japan Airlines and Air Mauritius will discuss the dos and don’ts of marketing in a time of crisis, and how to avoid alienating customers whilst keeping your airline in the minds of the consumer.
Customer Engagement powered by Artificial Intelligence & ChatbotsYOUVRAJ SEEAM
Artificial Intelligence and Chatbots are revolutionising and hugely impacting the ways Brands are engaging with their customers throughout the Customer Journey.
Direct marketing to drive customers directly to a hotel's website instead of relying on outside travel agencies to bring them in. Additionally, aimed to bring in more lunch reservations for their in-house restaurant.
Accounting Best Practices and Silent Auctions AuburnClubs
This presentation was presented at the 2016 Club Leadership Conference and contains vital information concerning accounting practices and silent auction procedures for Auburn Clubs.
FANS Finding Auburn's New Students Presentation 2016AuburnClubs
FANS promotes Auburn University to future students and engages alumni to be the best recruiters to the university. This presentation was shared with Auburn Club leaders at the 2016 Club Leadership Conference.
John piper cuando no deseo a dios x eltropicalbecemi
¿Qué haces si no puedes sentir la dicha de tener a Dios en tu corazón? ¿Qué haces cuándo descubres la buena noticia de que Dios quiere que te alegres en su presencia, sin embargo no es así como te sientes? John Piper expone en este libro que el gozo en Dios es mucho más complejo de lo que se aprecia a simple vista.
M2Banking & Fintech Latam is a unique and focused conference conceptualized to guide banks, financial institutions and the whole payments ecosystem in LatAm to drive and adopt financial innovation into their offerings.
In its 8th year, and 2nd year in San Francisco, the event brings together the key players of Latin America's fintech ecosystem for 3 intensive days focusing on mobile money, payments and financial innovation in the region.
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Meet with innovators from LatAm banks, financial institutions, fintech startups, VC community, mobile operators, app developers, multichannel platform & solution providers, central bank, government, and the whole payments ecosystem in Latin America.
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Through company visits to leading fintech companies, our attendees will observe the latest developments taking place in Silicon Valley, and get first hand insights from leaders of the world class of innovation.Companies that hosted us last year include: Plug & Play, PayPal, Google, GSVLabs, Ericsson Innovation Center.
4th MOBILE MONEY & FINTECH AWARDS
Hear in fintech startup pitch how Latin America’s innovators are disrupting traditional financial services in the region. This is a great opportunity for startups to showcase their products to a curated audience comprising of investors, bankers, entrepreneurs, media and corporate leaders. Nominate your project at: https://2017.fintechlatinamerica.com
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Regardless of your budget we have different sponsor packages that can address any objectives including high profile branding, networking, and thought leadership.
Mark your calendar and join us on 18-20 July in San Francisco: https://2017.fintechlatinamerica.com
Connector is an Irish digital communications business helping clients interested in digital to learn, connect & collaborate. We specialise in creating connections online and offline through events, training and consulting. Our training helps you create your own online marketing and communications strategies. It covers strategic planning and top tips relating to Facebook, Twitter, LinkedIn, Foursquare, YouTube using Irish and international case studies. The available courses are:
– Introduction to Social Media Marketing -
- Digital & Social Media Workshop -
Case Study: Content Strategy for Enterprise Software Development HouseNicola Ray
This case study talks about how Modern helped one of our customers map, adapt and shatter their content in order to more effectively distribute the relevant content to the relevant stakeholders.
Rogues in Paradise , the book, is the untold, uplifting story of Barbados giving voice to remarkable fun-loving people. It celebrates cultural identity, friendship, and adventure, but, more than that, it celebrates the human spirit in us all.
Grab The Sample Chapters at https://Sample.RoguesinParadise.com
This is a sample of several chapters of my book Rogues in Paradise. Please register to get the book when is published https://sample.roguesinparadise.com
I hope you enjoy the samples and thank you for taking the time to check it out. Please register at the link above and we will advise when the book is published.
http://Holidays.Barbados.org debuts a new customized holiday planner that matches travelers up with hotels based on personality. The technology that makes this happen is an expert system that learns traits based on users behaviors and matches them to hotels that are similar. All hotel are classified on personality and character by the holidays.barbados.org team. The expert system, developed by in Barbados, may be applied to any tourism destination and is particularly suited to destination website, hotel and tourism associations, booking site, travel planning portals and all types of holiday planning services. see http://holidays.exclusivelyours.com
This is now being implemented on the HolidayhotelReviews.biz platform - The combinate is an entirely unique travel planning and reputation marketing system that helps travelers fond hotels and activities that match their lifestyle to plan and book holidays
The vacation planning system is the "first ever visual behaviour responsive travel planning system for tourism that actually profiles users and matches them up with the specific properties of similar character. It is an intelligent learning system that requires a lot of local knowledge to hand craft and build the expert system that will create the right match between traveller, places to stay and things to do."
In all there are 30 personality characteristics tracked. In addition to matching on personality, users can also refined the results based on the hotel features - there are simply hundreds of ways that hotels and shoppers can be matched. All is done automatically, as users make choices the system adds that to the ongoing profile and fine tunes the match.
Breaking News - This technology is now being integrated into http://HolidayHotelReviews.biz travel planing platform. Fpr more on HHR see our Press Release Sliddeck http://www.slideshare.net/irclay/newswire-startup-holidayhotelreviewsbiz-takes-guest-reviews-to-new-heights
Power marketing Consultants Catalogue. For full details see the website http://powerconsultants.axses.net. AXSES is a member of the PMC network the largest network of professional marketing agencies and consultants. All using the proprietary PMC strategies for strategic messaging and integrated All cast multimedia marketing.
Cultural Tourism: Dominica Carib People: The KalinagoAXSES INC
See https://roguesinparadise.com/dominica-the-island-its-culture-and-attractions/
Also see the TravelersInsights Magazine
http://travelersinsights.com/magazines/nature-travel/
By irclay
Kalinago: a culture on the edge
Kent Auguiste, was my host and Taxi driver. A Carib/Kalinago by birth and by nature, he spend hours educating me on Kalinago folklore, and the experience of growing up as a Carib in Dominica. Not a happy story; deprived of education, and robbed of their sense of worth by religious doctrine, he says. "We all become Peter, Paul and Mary.
Our ancestral Kalinago names are lost now, a sad fate for the first people of this land, who have been here for 5000 years".
Kent was the prefect man for the job. He was a good teacher, patient and knowledgeable and very well connected. His brother had been Chief of the Carib/Kalinago people and he was friendly with everyone, it seemed.
see latest advances in Visual Travel Shopping and how that impacts the bookings. http://www.slideshare.net/irclay/visual-marketing-techology
Travel shopping merges branding, advertising and bookings - for direct connections from suppliers and travelers and direct buying. This report provides a graphical framework for the shopping experience for those who are planning a holiday.
Also see latest states on the buying cycle at http://www.marketinghotelsandtourism.com/how-to-use-behavioral-differences-in-tourism-to-boost-bookings/
new publish on-demand printing for travel insights, destination marketing, hotel magazines, and brochures, etc - see http://TravelersInsights.com
Also see Rogues in Paradise
https://roguesinparadise.com/dominica-the-island-its-culture-and-attractions/
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
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Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
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Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
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Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
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Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
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Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
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The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
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Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
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Seminar bookingsdominica-final report
1. knowledge engineering
Dominica e-Commerce Seminar
TOURISM SECTOR DEVELOPMENT PROGRAMME/SFA 2006/PE
April 27 – April 30
Consultants Report
Submitted by AXSES SCI
Submitted to Discover Dominica Authority
May 4th 2010
AXSES Systems Caribbean Inc.
P.O. Box 16-B, Baslen House, Kingston Terrace, St.Michael, Barbados
Tel: (246) 429-2653 Fax: (246) 436 5704 E-mail: info@axses.net
Knowledge Engineering, Web Communications & Marketing
2. knowledge engineering
1. Seminar Overview
Marketing Dominica – Providing Individual Hotels with Technology – Creating
the Dominica direct travel shopping platform.
The seminar was well attended with 50 participants on day one and 30 or
more who stayed right through to the end. Feedback has been very positive.
We are aware that we lacked individual terminals for each property so the
tactile learning was not optimal. Attention was made to using real live
examples throughout the seminar and involving users in setting up solutions
specific to their properties.
The Consultants spent over a week each in preparing their individual
presentations and in research, group discussions and planning. Much time
was spent in anticipating the diverse users’ requirement and in making the
seminar relevant, practical and very useful.
Months were spent in developing content and in creating a working
marketing platform for Dominica.
The seminar delivered on its objective and in addition put in place a working
model giving tools and training to all participants. Over 24 hours were set
aside for one-on-one meetings with participants and team members.
Stated objective: To assist hoteliers:
In communicating their packaging ideas to prospective clients in e-format.
There was some resistance to using e-commerce; some said they
preferred the old ways of barter and personal involvement. Consultants
were able to demonstrate by way of example the benefits and necessity
to move forward. In all cases the consultants emphasised that it is the
traveller’s choice to use the best technology and that the systems
proposed did not eliminate choice or the opportunity for personal
interaction with the traveller using emails etc
To convey to property owners the economics and gains of effective
marketing.
Consultants shared research showing how travellers book more when
given the right tools. Cases studies showing the different approaches
were given.
AXSES Systems Caribbean Inc.
P.O. Box 16-B, Baslen House, Kingston Terrace, St.Michael, Barbados
Tel: (246) 429-2653 Fax: (246) 436 5704 E-mail: info@axses.net
Knowledge Engineering, Web Communications & Marketing
3. knowledge engineering
To provide a background in small business entrepreneurship and lay
foundations in mathematical and organizational development.
All participants are provided with the tools needed and are trained in their
use. The industry Travel Platform is established where hotels are given
marketing access via the BookingsDominica e-commerce and marketing
portal which is to be closely linked with the DDA website and marketing.
Attendees and DDA are trained in managing their content for best impact.
To learn and understand the importance of e-approaches in marketing
and build participant’s technological skills enabling them to handle the
basic day to day needs of the current online trends.
Many examples were given on all major aspects of the current technology
and trends. The seminar was comprehensive in its coverage and at the
same time aimed at the right level of understanding. Consultants felt that
the message was very clear to all.
2. Deliverables
Booking Engine
Each participant will have a Booking Engine to install on their websites.
Consultants have provided training on the engine and have trained DDA who
will be the first level of support.
The Consultants provided the necessary widgets which participants will give
to their webmasters for installation. All participants have been given personal
usernames and passwords for access to their online content.
Direct Marketing
With the contribution of DDA every certified tourism operator will be
advertised and linked on the directory pages of the BookingsDominica Portal.
Immediate Quotes and Shopping is available for all approved properties with
valid rates.
The DDA has also made it possible for all participants to be represented and
directly bookable on this Portal.
e-commerce direct travel shopping platform
AXSES Systems Caribbean Inc.
P.O. Box 16-B, Baslen House, Kingston Terrace, St.Michael, Barbados
Tel: (246) 429-2653 Fax: (246) 436 5704 E-mail: info@axses.net
Knowledge Engineering, Web Communications & Marketing
4. knowledge engineering
The Consultants (AXSES) contributed the direct marketing portal and
travel shopping platform for the entire tourism industry. This platform was
pre-populated with rates and content on the themes and offerings of all
participating resorts.
The Properties are provided with Booking Engine tools that power this
shopping/booking platform, supplying up to date rates and content to all
channels and all pages, i.e. as suppliers change their content the portal will
also change.
Themes Marketing
The platform is designed for niche marketing using holiday themes that can
be promoted via Search Engine Optimization and where images and content
are made to match with the target needs and expectation. This is an Extra
Feature which suppliers may subscribe to. The Consultants provided all DDA
Certified properties with the two complimentary themes.
Packages Marketing
The platform has been customised for Dominica to allow travellers to
dynamically create their own packages by adding activities of choice.
A module that allows resorts to create pre-packaged holidays is also
available. This is an optional module for which suppliers may subscribe.
Specials Marketing
The platform will also distribute individual resorts specials and content to a
host of other websites including mobile platforms, social media, other portals
and direct to subscribers who may be travellers and resellers. This is an
optional module for which suppliers may subscribe.
Distribution and channel management
The platform is able to manage numerous channels such as Facebook where
rates, rooms, photos and content can be added directly by a resort using
their familiar booking engine. This is an optional module for which suppliers
may subscribe.
AXSES Systems Caribbean Inc.
P.O. Box 16-B, Baslen House, Kingston Terrace, St.Michael, Barbados
Tel: (246) 429-2653 Fax: (246) 436 5704 E-mail: info@axses.net
Knowledge Engineering, Web Communications & Marketing
5. knowledge engineering
Reduced Rates
The consultants have significantly reduced rates of all optional modules given
the small size of suppliers and the constraints on the market for Dominica.
The seminar agenda was as follows:
Day 3
One-on-one meetings with the team.
The entire seminar is available on line at
http://www.slideshare.net/irclay/seminar-bookings-dominica
AXSES Systems Caribbean Inc.
P.O. Box 16-B, Baslen House, Kingston Terrace, St.Michael, Barbados
Tel: (246) 429-2653 Fax: (246) 436 5704 E-mail: info@axses.net
Knowledge Engineering, Web Communications & Marketing
6. knowledge engineering
3. SUMMARY AND RECOMMENDATIONS
1. Follow up is essential. Participants will forget the material and not
implement features that are essential to success without reminders and
coaxing. Suppliers must be encouraged to participate to the fullest extent.
DDA is to provide emails of all participants. AXSES will email reminders and
instructions.
2. Dominica Marketing. Participants are not likely to greatly expand their
marketing and advertising budgets. Where possible the DDA should market
the destination and the holiday themes represented by members.
3. Web Design. Participants were given special examples of the power of
good web design and exposed to key criteria for web design and SEO. We
feel that while this is vital many will not have the budget. DDA may consider
working with the webmasters to offer this service.
4. Dominica Branding. The Brand of Dominica as the Nature Island of the
Caribbean is very strong but it is not pervasive (best kept secret) and it is
not immediate. Nature is a soft and indirect market niche. We feel that the
DDA should expand the Brand and focus on a marketable product or products
related to Nature. Just as the Brand “Natures Way” supplies health products
the Nature Island can focus on clear, sustainable and growing tourism
products like Health and Wellness (H&W).
5. Dominica Target Marketing. Health and Wellness is a good fit for
Dominica. Many of the suppliers are already offering retreats, health and
diet, yoga, sulphur baths, natural springs, local herbs, local fruits, natural
foods, fitness programs and healthy holidays. There are many natural,
human and physical resources. Writer and “Everyday Personal Development”
enthusiast, Christophe Joseph, and others like him, have a wealth of
knowledgeable on foods and nutrition. The Carib People are actively using
herbs and natural plants for heath and healing. There is good knowledge of
alternative health by elders and by many of the tourism operators in
Dominica. The environment, the services, the culture and the resources
available in Dominica all support this niche.
6. Going Global. Reaching a global market for the target selected will
require a different marketing strategy. Both Dominica.dm and
BookingsDominica.com are not the optimal vehicles to support this initiative.
By their nature they are Dominica initiatives which do well in topping the
search engines for terms that are Dominica-based. They are an important
part of the strategy but a global portal dedicated to this emerging marketing
AXSES Systems Caribbean Inc.
P.O. Box 16-B, Baslen House, Kingston Terrace, St.Michael, Barbados
Tel: (246) 429-2653 Fax: (246) 436 5704 E-mail: info@axses.net
Knowledge Engineering, Web Communications & Marketing
7. knowledge engineering
niche is required and we recommend that DDA commission this undertaking,
prominently extolling Dominica in the context of a global site.
For example, BookingsDominica.com is ranked on top of page 1 in Google
searches for “dominica travel planning”. The Pages that determin this are
Dominica-travel-planning.cfm and Dominica-travel-guides.cfm. These pages
cannot be positioned as Travel Planning. A completely different strategy is
required for global positioning.
7. Geo-targets. We have observed that the BookingsDominica site is
disproportionately viewed by Californians. This needs further validating, but
it may mean that there is a lifestyle match. If this is so then California should
be a geo-target. Clever geo-target marketing is generally lower cost and very
effective. Trade shows, travel agent fam. trips, travel agent calls and
distribution of brochures to health clubs and such in California can be
effective. Radio and TV spots showing Dominica as the words largest natural
Spa could catch fire.
8. Industry buy-in. Niche marketing of this sort must be industry wide and
coupled with going green eco initiatives on an island wide scale. We suggest
that each tourism operator adopt a H&W theme and do its own part in
promoting in concert with the wider DDA initiative.
9. Dominica Tourism Development. Dominica must strive to protect the
nature of its Niche market. It should resist the urge to open doors to the
typical mass market travel options. We believe that a very high quality brand
such as Four Seasons could be persuaded to consider a very focused small
scale villa hotel development for Dominica. DDA might like to approach
developers with this idea. We might have contacts that can help.
10. Collateral. Dominica has good printed material in the form of Travel
Guides and Product Description. What is missing is the Dominica story. The
Consultants have created a mock-up of a Dominica Magazine that can fill the
gap. The prototype can be expanded to cover the Dominica niche market.
Articles by Dominica authors like Chris Joseph, Paul Crask and other may be
included. A personal story (not a historic account) of the Carib people and
their nature-driven healthy lifestyles should be featured.
We recommend that the publication be Print on Demand (POD) aimed at
short runs and easily customized for geo-targeting and niche marketing. This
concept and the draft POD was warmly received at the seminar.
For the concept of POD http://TravelersInsights.com – for prototype of
Dominica POD see http://axses.com/travelersinsights/dominica.html
AXSES Systems Caribbean Inc.
P.O. Box 16-B, Baslen House, Kingston Terrace, St.Michael, Barbados
Tel: (246) 429-2653 Fax: (246) 436 5704 E-mail: info@axses.net
Knowledge Engineering, Web Communications & Marketing