TSS (Tuesday Sharing Session) Astra UD Trucks

1. Business
Innovation

2. What Is Innovation
• Changing or creating more effective processes,
products and ideas, and can increase the
business competencies
• Implementing new ideas, creating dynamic
products or improving your existing services
“Innovation is taking two things that already exist and putting
them together in a new way.”
Tom Freston

3. Why Innovation is
Important for Business
• Responding to trends and competition
• Make the most of what you already have
• Developing a unique selling point
“The heart and soul of the company is creativity and innovation.”
Bob Iger

4. Types Of Innovation
• Open
• Disruptive
• Reverse
• Incremental
• Breakthrough

5. Why Innovation Fails?
• Lack Of Clarity
• Unrealistic expectations
• Stick to conventions
• Wrong people in place
• The management pre-kill
• Reluctance to involve external partners

6. Key Steps Toward Business
Innovation
• Conduct an analysis of the market
environment
• Develop a strategic plan
• Leadership in innovation
• Connect with customers and employees
• Seek advice
“Innovation distinguishes between a leader and a follower.”
Steve Jobs