2. What is social media?
Social media refers
to the means of
interactions among
people in which
they create, share,
and exchange
information and
ideas in virtual
communities and
networks.
4. Social Media usage, 2013 figures
nearly 32 million users in the UK
average smartphone user checks Facebook 14 times a day!
nearly 11 million users in the UK
over the span of 16 days, the London Olympics generated 150 million
tweets!
Some statistics
5. Are you listening?
You don’t need to be a regular tweeter or
blogger to be engaged on social media.
Do you know what others are saying
about you or talking about?
8. Networking opportunities
Ann Kempster – Digital Communications
Manager, Cabinet Office
Jane O’Loughlin – Digital Communications
Lead, Government Digital Service
Antony Carpen – digital/social media
trainer, worked in DCLG for 7 years
Mike Todman – Cabinet Office Researcher
for the East of England
Contacts at Cambridge, Norfolk, Walsall
and Wiltshire Councils
10. When things go wrong…
Do you
know your
digital
footprint?
11.
12. When things go wrong…
'Bogus' tweet briefly wipes out €105
billion of US stock market value
13. How do IBC use social media?
To promote Council services and events
To inform residents of offers and updates
To share photos from different places or
events
To respond to questions or queries asked
by residents
To manage the reputation of the Council
17. Things to consider
Warning
Things that you thought were private may end
up being public
You might see things on social media that you
rather wish you didn’t
Your post could be interpreted the wrong way
You wouldn’t want what you’ve posted or
uploaded to appear on the front pages of the
local press
Solution
Familiarise yourself with how the security
settings work and set them accordingly
Think carefully about which networks and
groups you join
Read what you’ve written thoroughly and
don’t post in the heat of the moment
Don’t post or upload it!