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What is COST
PER
ACQUISITION?
It measures how
much money is
spent in order to
acquire a new lead
or customer.
It can be calculated
by dividing the total
spend by the
number of
conversions, for a
given period of
time.
if in a month a PPC
account spends
$1000 dollars and
gets 10 conversions
(leads), then the
cost per acquisition
is $100.

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What is Cost per acquisition?

  • 2. It measures how much money is spent in order to acquire a new lead or customer.
  • 3. It can be calculated by dividing the total spend by the number of conversions, for a given period of time.
  • 4. if in a month a PPC account spends $1000 dollars and gets 10 conversions (leads), then the cost per acquisition is $100.