A how-to guide for video content marketing

1. HOW TO INCORPORATE
VIDEO CONTENT IN YOUR
MARKETING STRATEGY
Chloe Larriategui

2. IS YOUR VIDEO
CONTENT
VALUABLE?

3. IS YOUR VIDEO CONTENT
VALUABLE?
•Is it helpful?
•Does it make life easy?
•Is it informative?

4. WHO IS
YOUR
AUDIENCE
AND WHERE
DO THEY
LIVE?

5. WHO IS YOUR AUDIENCE
AND WHERE DO THEY LIVE?
• Make use of Google Analytics
•What language does your audience speak?
•What device are they watching your videos
on ?

6. WHAT
TYPES OF
MARKETING
VIDEOS
SHOULD
YOU USE?

7. WHAT TYPES OF MARKETING
VIDEOS
SHOULD YOU USE?
•Demo Videos
•Live Videos
•Event Videos
•Animated Videos
•Customer Review Videos

8. DON’T BE
AFRAID TO
FAIL

9. DON’T BE AFRAID TO FAIL
•No one becomes an overnight success
•Test your videos
•Review your analytics
•Constantly make improvements