Changes in the marketing community with the introduction of Artificial Intelligence. Will it help or will it make us obsolete?

2. History
• 1956 John McCarthy coined the term “Artificial Intelligence” as the topic of
the Dartmouth Conference, the first conference devoted to the subject.
• The science of making machines smart
• During the past few years a couple of factors have led to the recent growth
of AI
• Faster processing speeds and huge amounts of data are being created
every minute
• 90% of the worlds data has been created in the last two years *2.5
quintillion bytes of data a day (according to IBM)
• Advancement in processing speeds allows computers to make sense of this
information more quickly
• Tech Giants Move In

3. “It is a renaissance, it is a golden age. We are
now solving problems with machine learning and
artificial intelligence that were in the realm of
science fiction for the last several decades.”
Jeff Bezos CEO/Amazon

4. Technology Should Serve
Humanity, Not the Other
Way Around.
Tim Cook CEO/Apple
JARVIS

5. Once you start to
make machines that
are rivaling and
surpassing humans
with intelligence,
it's going to be
"Once you start to make machines
that are rivaling and surpassing
humans with intelligence, it's
going to be very difficult for us to
survive,“
Clive Sinclair Entrepreneur
Growth of AI

6. What can A.I. do
• Able to seek out data more efficiently and quickly
• Will be able to sort through all platforms to analyze how their
customers feel (social media, blogs, web searches)
• Individualizes the customer for each scenario
• Allows marketers to sift through the data in a shorter time
frame
• According to the Wark Toolkit 2017 report, produced in
association with Deloitte Digital, 58 percent of global CMOs
believe that, within the next five years, companies will need
to compete in the artificial intelligence space to succeed.
"First the machines will do a lot of jobs for us… A few decades after that though
the intelligence is strong enough to be a concern.” Bill Gates Co-Founder Microsoft

7. AI Marketing
According to Digiday, the artificial intelligence market “is estimated to reach
$5.1 billion worldwide by 2020, up 54 percent from last year. And the media
and advertising sector is expected to take the largest share of the overall AI
market.”
• Albert
• Amplero
"AI is a fundamental existential risk
for human civilization, and I don't
think people fully appreciate that. I
think by the time we are reactive in
AI regulation, it's too late“
Elon Musk CEO/Tesla

8. Thank You
When asked about A.I., Mark
Cuban responded "It scares
the s--- out of me,“
Businessman
Are you worried about A.I.
Technology affecting your career?
How can marketing benefit from
A.I.?
What jobs will be lost/introduced
because of A.I.?