These six strategies will help guide your digital marketing

2. The attention span of the average ad viewer is growing ever shorter.
So, how can you pique a viewer’s interest?
1. Clarity is King
2. Know the best practices of the platform you’re using
3. Don’t push video content where it’s not appropriate
4. Get more out of your content by splitting it up
5. Personalized ad contents
6. Use visual aids and interactive elements to leave a
more lasting impression

3. 1. Clarity is King
Know the terrain of the digital landscape and make sure that you can articulate your
message in different ways depending on the platform.
2. Know the best practices of the platform you’re using
• A strong, single-sentence customer testimonial.
• A short phrase that uses active, exciting language.
• A pleasant or exciting image that creates an aspirational desire.

4. 3. Don’t push video content where it’s not appropriate
The 21st-century attention span works best if you feed it in small bites.
4. Get more out of your content by splitting it up
Autoplaying videos on a website home page are one example of a video strategy to avoid.
Also, keep video content short and sweet unless you’re purposefully doing a more in-
depth video for customers further down the sales funnel.

5. 5. Personalized ad contents
Content that creates visual interest for the viewer will always have the advantage.
Infographics and charts are a great way to accomplish this, as they can convey a lot of
information in a useful, bite-sized format.
6. Use visual aids and interactive elements to leave a
more lasting impression
In an age when consumers see thousands of ads per day, personalization is an effective
way to make your content stand out.

6. [Resource]
https://marketingland.com/how-to-advertise-to-an-audience-with-an-8-second-
attention-span-265410