Strategy for Tencent, China Internet Leader (extract 2)1. Strategies for value creation in fast-paced environments
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Extract!
The Case of Tencent
A Report of 61 Slides
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2. Strategies for value creation in fast-paced environments
fast-
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2
Advertising Virtual
Model Goods Model
Source of Revenue: Source of Revenue:
Paid search, Display ads, Tencent today: Micro-payments of users
Shared data, Information of users
Customers: Customers:
Mainly companies Users
Opportunities: Opportunities:
Continuous Growth
Free Continuous Growth
Extract!
Threats: Threats:
Laws to protect privacy Habit change, reduced revenue
due to free service of competitors
⇨ Current Corporate Business Model could work abroad as well
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3. Strategies for value creation in fast-paced environments
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1. The Firm
2. External Analysis
3. Internal Analysis
4. Strategy Mix for transformation and expansion
5. Conclusion
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4. Strategies for value creation in fast-paced environments
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End of extract 2
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⇨ Attractive company: consolidate and expand
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