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Strategies for value creation in fast-paced environments
     © author: internetfuture2020@gmail.com                          Free
                                                                    Extract!




                                                     The Case of Tencent
                                                          A Report of 61 Slides




internetfuture2020
                                                                           February 2011   22
@gmail.com
Strategies for value creation in fast-paced environments
                                      fast-
     © author: internetfuture2020@gmail.com




                                             2
     Advertising                                                       Virtual
       Model                                                         Goods Model


   Source of Revenue:                                           Source of Revenue:
   Paid search, Display ads,            Tencent today:          Micro-payments of users
   Shared data, Information of users

   Customers:                                                   Customers:
   Mainly companies                                             Users

   Opportunities:                                               Opportunities:
   Continuous Growth
                                 Free                           Continuous Growth
                                Extract!
   Threats:                                                     Threats:
   Laws to protect privacy                                      Habit change, reduced revenue
                                                                due to free service of competitors
                                ⇨ Current Corporate Business Model could work abroad as well
internetfuture2020
                                                  SLIDE 22/61                    February 2011   23
@gmail.com
Strategies for value creation in fast-paced environments
     © author: internetfuture2020@gmail.com




   1. The Firm

   2. External Analysis


   3. Internal Analysis

   4. Strategy Mix for transformation and expansion

   5. Conclusion


internetfuture2020
                                                                February 2011   24
@gmail.com
Strategies for value creation in fast-paced environments
     © author: internetfuture2020@gmail.com




                                 End of extract 2

          Would you like to know more about my
                   report on Tencent?
                       Contact: internetfuture2020@gmail.com




                             ⇨ Attractive company: consolidate and expand

internetfuture2020
                                                                            February 2011   25
@gmail.com

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Strategy for Tencent, China Internet Leader (extract 2)

  • 1. Strategies for value creation in fast-paced environments © author: internetfuture2020@gmail.com Free Extract! The Case of Tencent A Report of 61 Slides internetfuture2020 February 2011 22 @gmail.com
  • 2. Strategies for value creation in fast-paced environments fast- © author: internetfuture2020@gmail.com 2 Advertising Virtual Model Goods Model Source of Revenue: Source of Revenue: Paid search, Display ads, Tencent today: Micro-payments of users Shared data, Information of users Customers: Customers: Mainly companies Users Opportunities: Opportunities: Continuous Growth Free Continuous Growth Extract! Threats: Threats: Laws to protect privacy Habit change, reduced revenue due to free service of competitors ⇨ Current Corporate Business Model could work abroad as well internetfuture2020 SLIDE 22/61 February 2011 23 @gmail.com
  • 3. Strategies for value creation in fast-paced environments © author: internetfuture2020@gmail.com 1. The Firm 2. External Analysis 3. Internal Analysis 4. Strategy Mix for transformation and expansion 5. Conclusion internetfuture2020 February 2011 24 @gmail.com
  • 4. Strategies for value creation in fast-paced environments © author: internetfuture2020@gmail.com End of extract 2 Would you like to know more about my report on Tencent? Contact: internetfuture2020@gmail.com ⇨ Attractive company: consolidate and expand internetfuture2020 February 2011 25 @gmail.com