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Social Espionage & CRM: Selling to Customer 2.0 - #SXSWi

InsideView Social Espionage & CRM: Selling to Customer 2.0 Presentation given during SXSW 2011

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Social Espionage & CRM: Selling to Customer 2.0 - #SXSWi

  1. Social Espionage & CRM:<br />Selling to Customer 2.0<br />@umbertom<br />http://umberto.insideview.com<br />
  2. Social Media and Sales<br />
  3. 1980s: Financial Markets Explode<br />
  4. Financial Information Boom<br />
  5. Enter Bloomberg<br />
  6. Now Bloomberg is a Must-Have<br />
  7. Productivity is Big Business!<br />
  8. Brokers Before Bloomberg = Sales Today<br />Brokers before Bloomberg<br />Sales today<br />
  9. Old School Sales<br />
  10. Connect<br />How Do You Build a Relationship?<br />Listen<br />Engage<br />
  11. Personal Information Trail<br />
  12. Sales Opportunities<br />
  13. CRM<br />Social Data<br />Sales Pros Have Too Much Info!<br />Sales<br />Traditional & Subscription Data<br />
  14. A Bloomberg for Sales<br />
  15. Social Knowledge Integrated into Workflow<br />
  16. “Sales people using Sales Intelligence generate 17% more revenue <br />than their peers who do not”<br />Sales Intelligence = #winning<br />Source: The Sales Intelligence Challenge, CSO Insights, Jan 2011<br />
  17. http://www.socialsellingu.com<br />Twitter: @socialsellingu<br />@umbertom<br />

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