The eCommerce website lacked traffic and conversion. It needed a complete overhaul to improve customer navigation and product discoverability. The other challenge was to build the organic presence of the website to boost customer footfall.

1. Aneco-friendlycompanysellinghomedecorproductsincreased
theirsitetrafficandexperiencedsignificantgrowthinrevenue.
Increasein
sitetraffic
137%
Increasein
revenue
48%
Newcustomers
acquired
55%
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MagentoCRO|MagentoDev
www.TheCommerceShop.com
7000CentralParkway,Suite220,
Atlanta,GA30328
hello@thecommerceshop.com
(404)547-6474
CaseStudy
CustomMagentosolutionand
-AMagentocasestudy
migrationfromM1toM2
toincreaserevenue

2. CustomMagentosolutionandmigrationfromM1toM2toincreaserevenue-AMagentocasestudy|TheCommerceShop.2
About
theclient
Oneofthemost
sought-afterhome
decormanufacturers
thatsellbeautifuland
eco-friendlyproducts
ataffordablecosts.
Theproblem
Beingapopularbrandforhome
decors,ourclientwasastrongplayer
inB2BbuttheireCommercewebsite
wasnotconsumerfriendlywhich
deniedthebrandagreatdealofB2C
shoppingcrowd.
Existingcustomerswerefindingitdif-
ficulttonavigateandsearchforhome
decorproductsonthewebsite.The
webpageswerenotgeneratingsignif-
icanttrafficviaorganicsearchwhich
inturnwasprohibitingonlinevisibility
aswell.
Besidessortingouttheseissues,the
clientwantedtomigratefromMagen-
to1toMagento2toandfocuson
B2C.Additionally,thebrandwanted
toreachouttomaximumconsumers
andincreaserevenuebymultifold.
theclientwantedtomigrate
fromMagento1toMagento2
andfocusonB2C.
Besidessortingouttheseissues,

3. CustomMagentosolutionandmigrationfromM1toM2toincreaserevenue-AMagentocasestudy|TheCommerceShop.3
Websiteredesign
Theirexistingsitelackedminicartandeventheimageswerescrambled.The
newsitewasentirelyredesignedwithfocusonuser-friendlylayout,powerful
searchandincludedminicartforcustomerstoviewtheirproductsaddedintheir
cartinslideview.
Sitemapcleanup
Thesitemapissuewasrectifiedbycreatingadynamicsitemapthatfeaturesweb
pageslikeproductdetailpages.Theolder,irrelevantpageswereexcludedfrom
thenewsitemapbyaddingexceptions.ThiscleanupmadethesiteSEO-friendly.
MigrationfromM1toM2
ThemigrationfromMagento1toMagento2wasdonewithnodipinquality.Ma-
gento2improvedthesite’sperformanceandscalability.Alldataincludingsales
data,customerdataandtransactionswereallmigratedfromM1toM2.Faster
loadingtimewasachievedusingtheadvantagesofMagento2.
customerdataandtransac-
tionswereallmigratedfrom
M1toM2
Alldataincludingsalesdata,
MAGENTO2
MAGENTO1

4. CustomMagentosolutionandmigrationfromM1toM2toincreaserevenue-AMagentocasestudy|TheCommerceShop.4
Responsiveandmobile-ready
Theexistingsitewasnotresponsive.ThenewwebsitebuiltonMagento2is100%
responsiveandadaptivetowardsallscreensizesinmobilephonestodelivera
uniformexperience.
TargetBayintegration
Ourbusinesspartner,TargetBay’stoolwasintegratedwiththenewwebsite
whichhasopeneduprevenuegenerationproductsincludingreviewsQ&As,
emailpersonalization,behavioralpop-upandproductrecommendations.
Warehousemanagement
ReviewsQ&As
Emailpersonalization
Behavioralpop-up
Productrecommendations
Thenewwebsitewhich
hasopeneduprevenuegeneration
productsincluding
Warehousemodulewasdevelopedforadministratorstomanagecustomer-level
andcustomergroup-levelwarehouse.Theycandeterminewhichretailshouldbe
prioritizedfortheparticularcustomerorcustomergroup.ThisretainsB2Bcus-
tomersonalargescale.NewAPIswerebuilttoperformwarehousemanagement
conveniently.

5. CustomMagentosolutionsndmigrationfromM1ToM2toincreaserevenue-AMagentocasestudy|TheCommerceShop.5
330%
Theeco-friendlyhomedecorsmanufacturerrecordedthebestoutreach,attract-
edmanynewcustomersandeventuallyincreasedtheirloyalcustomerbase.With
responsiveness,sitemapperfection,performanceimprovementsandmo-
bile-friendlywebpages,thewebsitewasabletorenderauniformexperience
acrossalldevices.Therevenuehasimprovedandtheclientishappyandsatis-
fiedwithM2migration.
Result
Overall
SalesIncreased
By

6. TheCommerceShop2018.Allrightsreserved.
Allrightsreserved.Nopartofthispublicationtextmaybeuploadedorpostedonlinewithoutthepriorwritten
permissionofthepublisher.Forpermissionrequests,writetothepublisher,addressed“Attention:Permissions
Request,”tohello@thecommerceshop.com
Atlanta,Georgia
hello@thecommerceshop.com
7000CentralParkway,
Suite220,Atlanta,GA30328
Phone:(404)547-6474