This document provides tips and resources for using video marketing on social media platforms. It recommends focusing on creating authentic and relatable video content to engage consumers. Tools are presented for making videos for Facebook, Instagram and Snapchat stories. Captions, comments and live features are discussed as ways to increase video views and engagement. Budget-friendly or free options are included for creating, editing, scheduling and analyzing video performance across different networks.

1. CHELSCHAT
MARKETING SNAPPILY
EVER AFTER
Chelsea.Peitz

2. SEPTEMBER 2016

4. “REAL TIME VISUAL
COMMUNICATION IS
A FUNDAMENTAL
SHIFT IN HOW WE
SHARE OUR
BRANDS"

5. “TOMORROW’S
CONSUMER
EXPECTS YOU TO BE
THE STAR OF YOUR
OWN TELEVISION
SHOW”

8. “PARENTS WONDER
WHY THEIR DAUGHTER
IS TAKING 10,000
PICTURES A DAY.
SHE’S NOT
PRESERVING
MEMORIES, SHE’S
TALKING.”
Evan Spiegel, CEO Snapchat

9. MAXIMIZE SOCIAL SALES
FACEBOOK
VIDEO

10. WILL BE ALL VIDEO BY 2020

12. Personal Profile or Pages
Analytics & Custom Creative Kit

13. Helping Creators Elevate Their Broadcasts
*Create intros & outros
*Add graphics & logos
*Custom reaction
stickers
*Data on view time
*Unified inbox

14. V
FLYR APPIOS & Droid
$9.99 Pro

15. IOS only
$2.99
INTOLIVE
APP
Press & hold a static
image to reveal a hidden
video

16. WAVE.VIDEO
Facebook Cover Videos, Video Ads, Facebook Stories

17. Create Instagram Story & Facebook Video Ads
$39+/MO

19. “VIDEO
CREATOR"Facebook Page template

20. https://www.facebook.com/sound/collection/

21. • 85% of videos on Facebook are
watched without sound.
• Captioned videos can increase view
time by 12%.
• 80% of users are annoyed by auto
sound & feel negatively about your
brand.
VIEWING STATS

22. AUTOGENERATE
CAPTIONS

23. $1/min 24 hr turn time

24. Get noticed & get a
response by using
video content
FACEBOOK
MESSENGER

25. Stand out in the feed
& appear 5 times
larger
VIDEO
COMMENTS

26. FACEBOOK STORIES
*Autopost your Instagram Stories
to Facebook Stories

27. • LIVE
• STORIES

28. CREATE HIGH QUALITY
INSTAGRAM
STORIES

29. ADOBE SPARK
Create Instagram posts &
Stories with animated text
IOS
Incl. in Creative Cloud or $9.99/mo

30. Plan, organize &
schedule your
Instagram posts and
Stories
PLANOLY
IOS & Droid
$9/mo

31. INSHOT
Resize & remove
black bars on vertical
video
IOS & Droid
$2.99

32. CUTSTORY
Upload longer videos to
Instagram Stories
IOS & Droid (“storycutter”)
$0.99

33. RESOURCES
VISUAL
*BONUS

34. TURN YOUR BLOG INTO VIDEO

35. Uses AI to “read” your words and turn them into images
Free or Pro Version $49/mo

36. VIDEOSHOP
IOS & Droid

37. STOCKSY.COM

38. SNAPPA.COM

39. Easily resize
graphics for
free
*Canva for Business $10/mo

40. Create GIFS in seconds
CANVA.COM

41. THE BEST TOOL OF 2018
authenticity

42. NO SALES OBJECTIONSRELATABILITY
ONLY THING WE CAN
SCALE
THE BEST STORY WINS

43. Authenticity beats an algorithm every time

44. Chelsea.Peitz

47. NATIONAL REAL ESTATE MASTERMIND