SlideShare a Scribd company logo
1 of 8
Top 4 Reason
Why Your
Email
Campaigns
are Going to
Spam Box
Have you ever wondered why
your email campaigns are going to
spam box instead of the inbox?
You are not alone, it is one of the
most common problems faced by
email marketing professionals.
Although there are many reasons
for an email to land in a spam
folder, we are going to discuss the
4 most important reasons and
solution for the same.
Bad E-mail
List
When you don’t clean your email list
regularly to make sure everyone in your list
has a valid email address, then you can
expect your domain and IP have high
chances of getting blacklisted as SPAM and
too many undelivered emails would affect the
reputation severely.
Non Existent Contacts
The contacts who have changed their job
but their company has decided to keep
their email address active, in such
scenario the email would be active but
the contact is no longer with the
company.
Email List Segmentation
It’s a common
marketing
term that
simply means,
dividing
subscribers
into specific
groups based
on information
like Job title,
Company,
Industry,
Interests,
Geography,
Demographic,
their
preferences
on products or
services, etc.
Before you start writing an email copy, you should keep in mind that you are not
allowed to use any spam words. If you MUST have to use any spam words than
at least use a synonym for that spam word or the best way is to include it in a
graphics like an image, video, GIFs, etc.
Spam
Words
in the
Email
Copy
The clear path to a recipient's
Inbox is still one of the major
challenges faced by the
majority of marketers. A
Recent study shows that one
out of every six recipients wont
receive an email because of
mistakenly blocked by a spam
filter.
Start the journey to your
recipients inbox with the help
of Good Data and using some
best practices on the way.
Contact Us:
213-550-3870
info@infotanksmedia.com
www.infotanksmedia.com

More Related Content

Similar to Top 4 reason why your email campaigns are going to spam box

Why Are My Emails Going To Spam.pdf
Why Are My Emails Going To Spam.pdfWhy Are My Emails Going To Spam.pdf
Why Are My Emails Going To Spam.pdfHost It Smart
 
An Introduction to Email Marketing
An Introduction to Email MarketingAn Introduction to Email Marketing
An Introduction to Email MarketingClearPivot
 
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Email Delivery Optimization Techniques from Email Marketing Solutions Provide...
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
 
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Pinpointe On-Demand
 
5 way to improve your email campaign
5 way to improve your email campaign5 way to improve your email campaign
5 way to improve your email campaignSkaradigi
 
Email Mastery Guide
Email Mastery GuideEmail Mastery Guide
Email Mastery GuideAmuro Wesley
 
Examine your email statistics
Examine your email statisticsExamine your email statistics
Examine your email statisticsSev7 Promotions
 
Email Marketing 2010 By Chinnie Hidalgo Diaz
Email Marketing 2010 By Chinnie Hidalgo DiazEmail Marketing 2010 By Chinnie Hidalgo Diaz
Email Marketing 2010 By Chinnie Hidalgo Diaze-Learning Edge
 
Segmentation & Personalization in Email Marketing - Brafton Webinar
Segmentation & Personalization in Email Marketing - Brafton WebinarSegmentation & Personalization in Email Marketing - Brafton Webinar
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
 
Email marketing mistakes | Email Marketing
Email marketing mistakes | Email MarketingEmail marketing mistakes | Email Marketing
Email marketing mistakes | Email MarketingGregorySanders14
 
How to get your emails delivered into the inbox
How to get your emails delivered into the inboxHow to get your emails delivered into the inbox
How to get your emails delivered into the inboxRed C
 
What is Email Marketing Everything You Need To Know.pdf
What is Email Marketing Everything You Need To Know.pdfWhat is Email Marketing Everything You Need To Know.pdf
What is Email Marketing Everything You Need To Know.pdfFreeTrained
 
Is Email Marketing Dead?
Is Email Marketing Dead?Is Email Marketing Dead?
Is Email Marketing Dead?SMTP Depot
 
Email marketing for private schools, summer camps and kids programs
Email marketing for private schools, summer camps and kids programsEmail marketing for private schools, summer camps and kids programs
Email marketing for private schools, summer camps and kids programsOur Kids Media
 
Marketing via E-mail for Search Engines
Marketing via E-mail for Search EnginesMarketing via E-mail for Search Engines
Marketing via E-mail for Search EnginesJoe Bailey
 
Email marketing the easy way
Email marketing the easy wayEmail marketing the easy way
Email marketing the easy wayDeepakYadav1095
 
DynamicsCRM_EmailMarketing_eBook_FINAL_041516
DynamicsCRM_EmailMarketing_eBook_FINAL_041516DynamicsCRM_EmailMarketing_eBook_FINAL_041516
DynamicsCRM_EmailMarketing_eBook_FINAL_041516Monte Enbysk
 

Similar to Top 4 reason why your email campaigns are going to spam box (20)

Why Are My Emails Going To Spam.pdf
Why Are My Emails Going To Spam.pdfWhy Are My Emails Going To Spam.pdf
Why Are My Emails Going To Spam.pdf
 
An Introduction to Email Marketing
An Introduction to Email MarketingAn Introduction to Email Marketing
An Introduction to Email Marketing
 
Email marketing
Email marketingEmail marketing
Email marketing
 
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Email Delivery Optimization Techniques from Email Marketing Solutions Provide...
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...
 
Email marketing 101
Email marketing 101Email marketing 101
Email marketing 101
 
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)
 
5 way to improve your email campaign
5 way to improve your email campaign5 way to improve your email campaign
5 way to improve your email campaign
 
Email Mastery Guide
Email Mastery GuideEmail Mastery Guide
Email Mastery Guide
 
Examine your email statistics
Examine your email statisticsExamine your email statistics
Examine your email statistics
 
Email Marketing 2010 By Chinnie Hidalgo Diaz
Email Marketing 2010 By Chinnie Hidalgo DiazEmail Marketing 2010 By Chinnie Hidalgo Diaz
Email Marketing 2010 By Chinnie Hidalgo Diaz
 
Segmentation & Personalization in Email Marketing - Brafton Webinar
Segmentation & Personalization in Email Marketing - Brafton WebinarSegmentation & Personalization in Email Marketing - Brafton Webinar
Segmentation & Personalization in Email Marketing - Brafton Webinar
 
Email marketing mistakes | Email Marketing
Email marketing mistakes | Email MarketingEmail marketing mistakes | Email Marketing
Email marketing mistakes | Email Marketing
 
The 8-biggest-mistakes-email-marketers-make-how-to-avoid-them-marketo
The 8-biggest-mistakes-email-marketers-make-how-to-avoid-them-marketoThe 8-biggest-mistakes-email-marketers-make-how-to-avoid-them-marketo
The 8-biggest-mistakes-email-marketers-make-how-to-avoid-them-marketo
 
How to get your emails delivered into the inbox
How to get your emails delivered into the inboxHow to get your emails delivered into the inbox
How to get your emails delivered into the inbox
 
What is Email Marketing Everything You Need To Know.pdf
What is Email Marketing Everything You Need To Know.pdfWhat is Email Marketing Everything You Need To Know.pdf
What is Email Marketing Everything You Need To Know.pdf
 
Is Email Marketing Dead?
Is Email Marketing Dead?Is Email Marketing Dead?
Is Email Marketing Dead?
 
Email marketing for private schools, summer camps and kids programs
Email marketing for private schools, summer camps and kids programsEmail marketing for private schools, summer camps and kids programs
Email marketing for private schools, summer camps and kids programs
 
Marketing via E-mail for Search Engines
Marketing via E-mail for Search EnginesMarketing via E-mail for Search Engines
Marketing via E-mail for Search Engines
 
Email marketing the easy way
Email marketing the easy wayEmail marketing the easy way
Email marketing the easy way
 
DynamicsCRM_EmailMarketing_eBook_FINAL_041516
DynamicsCRM_EmailMarketing_eBook_FINAL_041516DynamicsCRM_EmailMarketing_eBook_FINAL_041516
DynamicsCRM_EmailMarketing_eBook_FINAL_041516
 

Recently uploaded

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 

Recently uploaded (20)

Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 

Top 4 reason why your email campaigns are going to spam box

  • 1. Top 4 Reason Why Your Email Campaigns are Going to Spam Box
  • 2. Have you ever wondered why your email campaigns are going to spam box instead of the inbox? You are not alone, it is one of the most common problems faced by email marketing professionals. Although there are many reasons for an email to land in a spam folder, we are going to discuss the 4 most important reasons and solution for the same.
  • 3. Bad E-mail List When you don’t clean your email list regularly to make sure everyone in your list has a valid email address, then you can expect your domain and IP have high chances of getting blacklisted as SPAM and too many undelivered emails would affect the reputation severely.
  • 4. Non Existent Contacts The contacts who have changed their job but their company has decided to keep their email address active, in such scenario the email would be active but the contact is no longer with the company.
  • 5. Email List Segmentation It’s a common marketing term that simply means, dividing subscribers into specific groups based on information like Job title, Company, Industry, Interests, Geography, Demographic, their preferences on products or services, etc.
  • 6. Before you start writing an email copy, you should keep in mind that you are not allowed to use any spam words. If you MUST have to use any spam words than at least use a synonym for that spam word or the best way is to include it in a graphics like an image, video, GIFs, etc. Spam Words in the Email Copy
  • 7. The clear path to a recipient's Inbox is still one of the major challenges faced by the majority of marketers. A Recent study shows that one out of every six recipients wont receive an email because of mistakenly blocked by a spam filter. Start the journey to your recipients inbox with the help of Good Data and using some best practices on the way.