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What Why And Pro Con

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What Why And Pro Con

  1. 1. Whats, Whys, Pros, and Cons of Social Media Social Media for Nonprofits 101
  2. 2. Blog… What? Why? <ul><li>What is a blog? </li></ul><ul><ul><li>Blog is short for weblog </li></ul></ul><ul><ul><li>Online story telling, event promotion, community building </li></ul></ul><ul><li>Why create a blog? </li></ul><ul><ul><li>Reach new supporters </li></ul></ul><ul><ul><li>Widens your potential audience </li></ul></ul><ul><ul><li>Builds a sense of community for your organization </li></ul></ul><ul><ul><li>Opens up new avenues of fundraising </li></ul></ul>
  3. 3. Blog… Pros vs. Cons <ul><li>Pro’s </li></ul><ul><ul><li>Number one community development tool </li></ul></ul><ul><ul><li>Great hub for social media activity and long-term conversations (perfect strategic launching point) </li></ul></ul><ul><ul><li>Community engagement on their terms </li></ul></ul><ul><li>Con’s </li></ul><ul><ul><li>Most labor intensive </li></ul></ul><ul><ul><li>Needs multiple staff buy-in and commitment to be successful </li></ul></ul>
  4. 4. Facebook… What? Why? <ul><li>What is Facebook Pages? </li></ul><ul><ul><li>Similar to a personal profile but for business & nonprofit use </li></ul></ul><ul><li>Why use Facebook Pages? </li></ul><ul><ul><li>Connect people beyond geographic boundaries </li></ul></ul><ul><ul><li>Opportunities for everyday grassroots giving </li></ul></ul><ul><ul><li>If you don’t start someone else will </li></ul></ul><ul><ul><li>Tap into donor’s personal networks </li></ul></ul>
  5. 5. Facebook… Pros vs. Cons <ul><li>Pros </li></ul><ul><ul><li>Easiest to create and maintain </li></ul></ul><ul><ul><li>Lowest user commitment, very widely adopted </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Not as many options for interaction and personalization </li></ul></ul><ul><ul><li>Closed system, not very searchable </li></ul></ul>
  6. 6. Twitter… What? Why? <ul><li>What is Twitter? </li></ul><ul><ul><li>Like a conversation with the world from your back porch </li></ul></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><li>Why Tweet? </li></ul><ul><ul><li>Instant mass communication </li></ul></ul><ul><ul><li>Easy to promote events, blog posts, new stories and programs for your organization (RSS) </li></ul></ul>
  7. 7. Twitter… Pros vs. Cons <ul><li>Pros </li></ul><ul><ul><li>Most viral way to promote your message </li></ul></ul><ul><ul><li>Can see the most rapid growth </li></ul></ul><ul><ul><li>Multiple strategies and techniques </li></ul></ul><ul><ul><li>Has groupies </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Least widely adopted </li></ul></ul><ul><ul><li>May not be for your organization </li></ul></ul><ul><ul><li>Can take significant staff management </li></ul></ul>

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