The City Skyline of India, The City Skyline of India, provides information on different kinds of consumers, market sizes, their income, savings and expenditure patterns. The product covers demography, age distribution, consumer markets – assets owned, socio economic classifications, life stage of chief wage earner, employment status of chief wage earner, consumer psychographics, income categories, earning potential, education, housing, media consumption, market characteristics, among others

1. City Skyline of India Top 40 City Markets

2. Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer

4. Coverage Consumer Market Consumer Demography Consumer Expenditure Psychographics Growth Rates Housing Status Market Characteristics Finer Distribution in Upper Income Segment Household Size, Age & Gender Distribution Employed Members in Households Motor Vehicles Penetration Other Assets Penetration Media Consumption Life Stage Distribution of Chief Wage Earners Employment & Education Status of Chief Wage Earners Very fine Distribution in Upper Income Segment 47 parameters in Basic version and a further 98 parameters in Premium Version A further 142 parameters in Premium Plus Version A further 6 parameters in Premium Gold Version

9. How The Indicus Methodology: Follows techniques of economic research as well as the latest in small area estimation techniques to develop robust estimates. What differentiates Indicus from others is our focus on economic research and an understanding of India’s economic structure at the micro level. This enables us to drill down to finer and finer economic-geographic-demographic cuts.

10. How Access to raw databases that contain information on socio-economic characteristics and economic activities of households - Income, Expenditure, Saving, Demography, Asset, Gender, Education, Employment, Trends, Age, Family, etc. Raw Primary Data Indicus proprietary, National Sample Survey, National Family and Health Survey, District Level Household Survey, etc. Basic Database Contains information on all household types across geographic and demographic segments. Final Products Market Skyline – Districts, Towns, Rural blocks Consumer Spectrum – SEC, Life Stage, Combinations Expenditure Spectrum City Skyline - Neighbourhood Find Patterns with Econometrics Find relationships between individual and household characteristics. Estimate under and unreported information using these relationships. The full range of household and individual types is available for further analysis. This requires that for each district and sub-district geographical unit of interest there are enough data-points for robust results.. The internal structure of the database is synchronous with the economic structure of the location; moreover, the better weighting scheme ensures representative-ness across fine geographic and consumer segments. • Representative• Fine Segments • Robust and up-to-date • Validated with all known info on Indian economy and consumer markets • Core Database Augmented Database With appropriate weights relevant at national, state, district, sub district, city and neighbourhood level. Calibration & Distribution Analysis Economic and socio-economic distributions are comparable with credible known information - National Accounts, Registrar General of India, etc. Cluster using Neural Networks Find common patterns across geographical and consumer cuts; validate with Indicus data on district economic structure to derive appropriate weights.

12. For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net