District level comprehensive data on consumer market and demography for urban and rural areas of all districts of india.

1. All India, Each State, Each District
Indicus Analytics
India’s leading economic research firm
Market Skyline of India
2013-14

2. India’s vast market is one of the most complex in the world
 More than a billion consumers
spread out over
More than 600,000 villages
More than 7,000 towns
More than 500 cities
More than 35 Urban agglomerations
 Reliable Data is difficult to get
 Large scale primary research is not feasible
 Marketers and strategists have to rely on proxies
and shortcuts
These are increasingly unreliable as the focus
goes more micro

3. Using Market Skyline

4. Households with Mobile & Landline connectionCommunication

5. Asset Ownership ( for Urban Areas) across SEC A, B, C,D&E
within 9 income brackets :
• Color T.V, Two Wheeler, Car, Refrigerator, Washing Machine – by types
• Computer, Microwave, Water Purifier, Portable Music System, Video Game/Play Station,
Camera, Video Camera, VCD/DVD player, Food Processor, Toaster/Sandwich Maker
Media Penetration (for Urban Areas) across SEC A, B, C,D&E
within 9 income brackets :
Internet Users, DTH Subscription
Expenditure Categories are
Food FMCG
Clothing and
Footwear
Durable goods Misc. goods and services
Basic Food, Pan, Tobacco etc Clothing Furniture / Fixtures Consumer Services Education
Egg, Fish & Meat Personal Care Footwear
Personal Transport
Equipment Fuel & Light
Gross Rent &
Water Charges
Milk / Milk
Products Processed Food
Household
Appliances Conveyance Entertainment
Vegetables/Fruit
s Other Durable Assets Medical Others

6. More Information On…
• Household Size
• Employed Members
• Minors & Senior Citizens
• Consumer segmentation (12) based on CWE’s life stages and SEC Segments
• CWE’s employment by Type, Sector, Industry
• CWE’s education profile
• Income group wise expenditure on 5 broad & 21 expenditure categories
Available in four versions : Basic, Advanced, Premium & Premium
Plus.

7. • Total Geographic Area
• Households, Population, Income, Savings, Expenditure across income
groups (Rs<75k, 75-150k, 150k-300k,300k- 500k, 500k-1000k, >1000k)
• Per capita, Income, Savings, Expenditure
• Total Population Growth & Worker Growth Rate (2001 to 2011)
• Total Literacy Rate, Sex Ratio
• Expenditure on 5 categories i.e. Food, FMCG, Small Durables & Personal
Goods, Clothing & Footwear, Misc. Goods & Services (separately for Urban &
rural areas of districts) and subsequent 21 categories (only for Urban areas of
districts)
• Distribution of Urban household across SEC A,B,C,D&E
• Asset Ownership of Urban Households - Color TV, Two & Four Wheelers
Basic–

8. • Age distribution for Urban & Rural areas of districts
• Time series data on households across (Rs<75k, 75-150k, 150k-300k,300k-
500k, 500k-1000k, >1000k) - Separately for Urban & rural areas of districts.
• Households across higher income breakup (Rs1000k – 2000k, >2000k) in
Time series for Urban areas of districts
• Population across higher income breakup (Rs1000k – 2000k, >2000k) -
For Urban areas of districts.
• Times series data for Expenditure on 5 categories i.e. Food, FMCG, Durable
Goods, Clothing & Footwear, Misc. Goods & Services - Separately for Urban
& rural areas of districts.
Advanced – Parameters of Basic version & ….
Time Series information available for 2004-05,
2009-10 ,2011-12& 2013-14

9. • Communication- Urban & Rural Households with mobile or landline
connections or both.
• Asset Ownership of Urban Household – Refrigerator, Microwave, Food
Processor, Toaster, Water Purifier, Washing Machine, VCD/DVD, Camera,
Computer, Moped, Camcorder
• Media Penetration for Urban areas of districts – Households with DTH,
Internet subscription
For Urban areas of 135 districts-
• Expenditure break up on 5 categories by 5 income groups (Rs <150k, 150k-
300k,300k- 500k, 500k-1000k, >1000k) in Time Series
• Household Size
• Employed Members
• Minors & Seniors
• Life stage of CWE
Advanced – Contd ……
Time Series information available
for 2004-05, 2009-10 ,2011-12 &
2013-14

10. • Distribution of Households with Combination of SEC & 9 Income Groups
• Population across higher income breakup (Rs 2000k- 5000k, 5000k-
10000k, >10000k) for Urban areas of Districts
• Households across higher income breakup (Rs2000k – 5000k, 5000K-
10000K, >10000K) in Time Series for Urban areas of Districts
• Time Series Data of Expenditure on 21 categories - For Urban areas of
districts
Premium– Parameters of Advanced version & …
Time Series information available for 2004-05,
2009-10 ,2011-12 & 2013-14

11. Asset Ownership for Urban households
(TV- Regular/Flat, LCD, Plasma, LED), Refrigerator (Single/Double Door),
Washing Machine (Semi/Fully Automatic), Two Wheeler (Geared
Scooter/Moped/Motor Cycle), Car (5 categories ranging between < Rs.300K
to > Rs.1,400K)
For Urban areas of 135 districts –
•Expenditure break up across 21 categories by 5 income groups (Rs <150k,
150k-300k,300k- 500k, 500k-1000k, >1000k) in Time Series
•CWE’s Employment by Sector, Type and Industry
•CWE’s education profile
Premium– Contd…
Time Series information available for 2004-05,
2009-10 ,2011-12& 2013-14

12. • Ownership of Physical Assets for Urban Households across SEC within
(Rs<75k, 75-150k, 150k-300k,300k- 500k, 500k-1000k, 1000k – 2000k,
2000k- 5000k, 5000k-10000k, >10000k)
• By types of Colour TV, Refrigerator, Washing Machine, Two wheeler,
Car.
• Microwave, Food processor, Toaster/Sandwich maker, Water purifier,
Portable music system, VCD/DVD player, Video game/Play station,
Computer, Camera, Video camera/Camcorder
• Media penetration for Urban Households (for Urban areas of districts)
across SEC A,B,C,D&E within 9 income cuts
• Internet Users
• DTH Subscription
Premium Plus- Parameters of Premium version & ...

13. Unique Query Driven Software...Unique Query Driven Software...
 Query driven software, with system specificQuery driven software, with system specific
installation.installation.
 Ease of Navigation:Ease of Navigation:
– Select Geography, Year, Parameter.Select Geography, Year, Parameter.
– Extract data, prepare thematic mapsExtract data, prepare thematic maps
by shades, lines and points.by shades, lines and points.
 Do basic computation, create customDo basic computation, create custom
variables.variables.

14.  Advance query functionality.Advance query functionality.
 ETL tool to integrate user’sETL tool to integrate user’s
data by location, Lat-Long.data by location, Lat-Long.
 Predefined PDF reports onPredefined PDF reports on
key parameters for eachkey parameters for each
location.location.
 Flexibility to create multipleFlexibility to create multiple
users’ accounts.users’ accounts.
 All data, map, chart can beAll data, map, chart can be
saved.saved.
Unique Query Driven SoftwareUnique Query Driven Software
Contd....Contd....
Available on annual subscription basis with option for multiple installations

15. Other Premium Products....Other Premium Products....
 District GDP of India – District wise breakup of economic activity.
 Indian Development Landscape – Socio Economic Status for all
districts
 Indian Financial Scape – Financial Sector activity for all districts
 City Skyline of India Neighbourhood Series – Neighbourhood level
information on consumer market & demography for 50 cities
 Urban Consumer Spectrum– 31 consumer segments and their
complete profiling for States, Urban areas of 135 districts
 Towns & Rural Blocks of India – Town & Block level information onTown & Block level information on
consumersconsumers

16. Some of our Patrons ….Some of our Patrons ….

17. For query or placing orders please contact
Indicus Analytics Pvt. Ltd.
2nd
Floor, Nehru House,
4 Bahadur Shah Zafar Marg
New Delhi- 110002.
E-mail:products@indicus.net
Phone: 011-42512400
www.indicus.net