1. Sustainability
in Retail
Jason Clay
SVP Markets, WWF-US

3. population x consumption ≠

4. Global trends by 2050
200
Income
180
160
percent increase
140
120
100 Consumption
80
60
40
Population
20
0
2010 2050
Source: United Nations

5. x 1 =6
x 2 = 18

6. The China phenomenon
Population at start Years to double China doubling of GDP
of growth period GDP per capita1 was 12x the speed of
Britain (1700-1855) 9M 155 Britain during the
Industrial Revolution at
US (1820-1873) 10M 53
100x the scale
China (1983-1995) 1,023M 12
400 million
India (1989-2006) 822M 17
lifted out of poverty
1 Time to increase GDP per capita (in PPP terms) from 1,300 to 2,600 USD Source: Angus Maddison, University of Groningen

7. Countries with >5% GDP growth (2010- 2011)
(2010-
Countries where China is a top trading partner
Source: UN Comm Trade

8. 2 1 1 2 4 3 1 1 5
palm oil cotton biofuels sugarcane pulp & paper
1 10 3 1 3 5 1 5 1
sawn wood dairy beef soy fishmeal and oil
1 1 3 6 6 1
farmed salmon farmed shrimp tropical shrimp tuna whitefish
Priority commodities 1 China 1 India

9. global food
40 years =
8,000 years

10. on a finite planet, should consumers have a
choice about sustainable products?
or should all choices be sustainable?

12. Unilever’s commitment:
100%
sustainable ingredients

13. performance & results
not practices

15. IKEA and BCI Cotton—2005-10
IKEA Cotton Use
• 100,000 MT/yr (24% verified)
• 400,000 producers (10% verified)
Producer Impacts of BCI & BMPs
• 60% less pesticide
• 40% less water
• 30% less synthetic fertilizer
• 15-20% more income

17. Mars won’t buy
certified poverty

18. Tetra Pak and embedded CO₂e emissions
2020 Goal = 10.8 MT CO₂
raw materials, brands, retailers, end of
production, processing consumer use life
45% 38% 10%
6%
Tetra Pak
direct emissions

20. CGF – Precompetitive
approaches
• 57 companies
• Deforestation out of supply chains
• 4 commodities, 4 countries
• By 2020
• Impact on BEI

21. illegal illegal
SPECIES MINERALS FISH FOREST PLANTATION
tigers gold bluefin tuna pulp palm oil
elephants coltan demersal fishes timber soy
rhinos diamonds shrimp and prawns mangroves beef

22. Performance curve
government voluntary
regulation standards
number of producers
performance shift
worse average better

23. move certified commodities
from niche to norm

24. Necessary but insufficient
• Credible certification standards
‒ Science based
‒ Performance based
‒ Focused: 6-8 impacts reduced
• Certification increases producer profits
• Change the market, don’t create a
parallel one

25. Reduce transactions and costs
purchases
Year 1 Year 2 Year 3 Year 4 Year 5

26. Pool sustainability commitments
purchases
Year 1 Year 2 Year 3 Year 4 Year 5

27. ,,
Age of Damage
,, David Jones, Havas International
93%
of people are
prepared to boycott
a company for
irresponsible behavior
“2011 Cone/Echo Global Corporate Responsibility
Opportunity Study,”
Cone Communications and Echo Research

28. “Millennials: The Challenger Generation”
Euro RSCG Worldwide, Prosumer Report, Vol 11, 2011
48% of Millennials
agree with this statement:
“The things I consume
have more power to
change things than the
people I vote for.”

29. the issue in retail is about
change not change

30. it’s about how you make money,
not how you spend profits

31. It’s about exceeding consumer
expectations
Supply
Walmart & Mars:
100% of seafood from
certified sources (MSC &
ASC) by 2020

32. It’s about exceeding consumer
expectations in the South, too
Product origin
Carrefour in China:
product origin on
tags

33. Providing the unexpected to consumers
Recycling
M&S Shwop:
change the behavior of 21
million customers
Goal:
Recycle as many clothes as
M&S sells every year

34. Create a conversation with consumers
Issue awareness
“Arctic Home”

35. the issue isn’t what
to think about sustainability,
it’s how to think about it

36. think about it