Higher Financial Accounting, partnership fundamentals Cost Accounting- Partnership Accounting - profit and loss appropriate account E-content - Consumer Behaviour- meaning and etc.pdf Market Research, FMCG, CPG, Market influencer, Consumer behaviour Capital Market for Business Process Service Unit - II Capital Market for Business Profess Service Modern Marketing - Unit V social responsibility in marketing Modern Marketing - Unit IV - consumer behaviour - consumer buying behaviour Modern Marketing - Unit III- Promotion mix - sales promotion - objectives - factors influencing sales promotion Modern Marketing - Unit II - Product Mix : product planning - classification of products, Modern Marketing - Unit I - Meaning and Definition of Markets, Classification of Markets, Objectives, Difference between Selling and marketing Sales promotion - objectives - factors influencing sales promotion - kinds - advertising - functions - advantages Product Planning - classification of products - product policies - factors influencing the product mix Marketing Management, objectives, concepts, functions, scope and etc 
