SlideShare a Scribd company logo
1 of 14
Download to read offline
A machine will help you do better business with your Market
Predictive Lead Scoring
By Section 12(3)(c ) of the Companies Act, 2013
Pragmatic Learning Private Limited
404, Tower - E, PVC - 1, Sohna Road, Gurgaon - 122018
CIN - U80302HR2012PTC045093
+91 - 971 724 0021 | www.inboundmantra.com
www.inboundmantra.com 2
A Canadian Software Company
40%
www.inboundmantra.com 3
Sometime Ago
Lead Scoring (Manual Rule Based)
●
●
Case Study - Software Company
...
www.inboundmantra.com 4
Predictive Lead Scoring
● 50% 87.5%
●
Case Study - Software Company
www.inboundmantra.com 5
Screen Grab - Manual
www.inboundmantra.com 6
Screen Grab - Predictive
www.inboundmantra.com 7
Struggling with?
Poor conversion rates Low Customer growth
www.inboundmantra.com 8
●
●
Is it because...
www.inboundmantra.com 9
Predictive Lead Scoring
www.inboundmantra.com 10
How it works?
www.inboundmantra.com 11
Tech Stack
BUILT ON PYTHON.
OPEN SOURCE ALGORITHM
LightGBM
DATABASE: MONGODB
SERVER STACK: AWS EC2
M5.LARGE
CRONJOB PULLS DATA
FROM HUBSPOT
05
01
02 03
04
www.inboundmantra.com 12
About Inbound Mantra
●
●
●
●
●
●
●
www.inboundmantra.com 13
SOFTWARE OTHERSREAL ESTATE
Clients
By Section 12(3)(c ) of the Companies Act, 2013
Pragmatic Learning Private Limited
404, Tower - E, PVC - 1, Sohna Road, Gurgaon - 122018
CIN - U80302HR2012PTC045093
+91 - 971 724 0021 | www.inboundmantra.com

More Related Content

Similar to Predictive lead scoring services from inbound mantra

Plug2 field sales management
Plug2 field  sales management Plug2 field  sales management
Plug2 field sales management Shridhar Awate
 
C A S E S T U D Y G E N E R A L M O T O R S
C A S E  S T U D Y  G E N E R A L  M O T O R SC A S E  S T U D Y  G E N E R A L  M O T O R S
C A S E S T U D Y G E N E R A L M O T O R SAmiya Mondal
 
Creativehead Technology Company Profile
Creativehead Technology Company ProfileCreativehead Technology Company Profile
Creativehead Technology Company ProfileDenny Charter
 
Metis Project 3: Predicting Startup Success
Metis Project 3: Predicting Startup SuccessMetis Project 3: Predicting Startup Success
Metis Project 3: Predicting Startup SuccessAlison Glazer
 
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...e-dialog GmbH
 
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDutyMetaPack
 
Business Idea Pitch Garage on Deman
Business Idea Pitch Garage on DemanBusiness Idea Pitch Garage on Deman
Business Idea Pitch Garage on DemanShesha R
 
Connected Vehicle Business Proposal - Pitkraft
Connected Vehicle Business Proposal - PitkraftConnected Vehicle Business Proposal - Pitkraft
Connected Vehicle Business Proposal - PitkraftVaisakh Venugopal
 
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Lattice Engines
 
Robotic Process Automation Services
Robotic Process Automation ServicesRobotic Process Automation Services
Robotic Process Automation ServicesAditi Shrivastava
 
Online Marketing 101
Online Marketing 101Online Marketing 101
Online Marketing 101Top Draw Inc.
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101Top Draw Inc.
 
DRVR - Insurtech Innovation Award 2023
DRVR - Insurtech Innovation Award 2023DRVR - Insurtech Innovation Award 2023
DRVR - Insurtech Innovation Award 2023The Digital Insurer
 
APAC Exec Roundtable
APAC Exec Roundtable APAC Exec Roundtable
APAC Exec Roundtable confluent
 

Similar to Predictive lead scoring services from inbound mantra (20)

Plug2 field sales management
Plug2 field  sales management Plug2 field  sales management
Plug2 field sales management
 
C A S E S T U D Y G E N E R A L M O T O R S
C A S E  S T U D Y  G E N E R A L  M O T O R SC A S E  S T U D Y  G E N E R A L  M O T O R S
C A S E S T U D Y G E N E R A L M O T O R S
 
Videocon sip ppt
Videocon sip pptVideocon sip ppt
Videocon sip ppt
 
Creativehead Technology Company Profile
Creativehead Technology Company ProfileCreativehead Technology Company Profile
Creativehead Technology Company Profile
 
SCM.pptx
SCM.pptxSCM.pptx
SCM.pptx
 
Metis Project 3: Predicting Startup Success
Metis Project 3: Predicting Startup SuccessMetis Project 3: Predicting Startup Success
Metis Project 3: Predicting Startup Success
 
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...
Google Analytics Konferenz 2018_Rock your Data - Aktiviere deine Daten_ Thoma...
 
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
 
Crm
CrmCrm
Crm
 
Business Idea Pitch Garage on Deman
Business Idea Pitch Garage on DemanBusiness Idea Pitch Garage on Deman
Business Idea Pitch Garage on Deman
 
Connected Vehicle Business Proposal - Pitkraft
Connected Vehicle Business Proposal - PitkraftConnected Vehicle Business Proposal - Pitkraft
Connected Vehicle Business Proposal - Pitkraft
 
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
 
CUSTOMER RELATIONSHIP MGMT
CUSTOMER RELATIONSHIP MGMTCUSTOMER RELATIONSHIP MGMT
CUSTOMER RELATIONSHIP MGMT
 
iRECON 2016 Virtual RE Conference - Avoid Creep: Discover the REAL Requiremen...
iRECON 2016 Virtual RE Conference - Avoid Creep: Discover the REAL Requiremen...iRECON 2016 Virtual RE Conference - Avoid Creep: Discover the REAL Requiremen...
iRECON 2016 Virtual RE Conference - Avoid Creep: Discover the REAL Requiremen...
 
Robotic Process Automation Services
Robotic Process Automation ServicesRobotic Process Automation Services
Robotic Process Automation Services
 
Online Marketing 101
Online Marketing 101Online Marketing 101
Online Marketing 101
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101
 
DRVR - Insurtech Innovation Award 2023
DRVR - Insurtech Innovation Award 2023DRVR - Insurtech Innovation Award 2023
DRVR - Insurtech Innovation Award 2023
 
Carma Pitch Deck
Carma Pitch DeckCarma Pitch Deck
Carma Pitch Deck
 
APAC Exec Roundtable
APAC Exec Roundtable APAC Exec Roundtable
APAC Exec Roundtable
 

More from inboundmantra

Inbound mantra credentials pack
Inbound mantra credentials packInbound mantra credentials pack
Inbound mantra credentials packinboundmantra
 
A valentine take on inbound marketing
A valentine take on inbound marketingA valentine take on inbound marketing
A valentine take on inbound marketinginboundmantra
 
Pokemon go inbound marketing lessons ebook
Pokemon go inbound marketing lessons ebookPokemon go inbound marketing lessons ebook
Pokemon go inbound marketing lessons ebookinboundmantra
 
Driving SaaS Customer Retention with Inbound Marketing
Driving SaaS Customer Retention with Inbound MarketingDriving SaaS Customer Retention with Inbound Marketing
Driving SaaS Customer Retention with Inbound Marketinginboundmantra
 
Inbound marketing calendar 2017
Inbound marketing calendar  2017Inbound marketing calendar  2017
Inbound marketing calendar 2017inboundmantra
 
How to Attract Quality Students with Inbound Marketing?
How to Attract Quality Students with Inbound Marketing?How to Attract Quality Students with Inbound Marketing?
How to Attract Quality Students with Inbound Marketing?inboundmantra
 
Inbound marketing misses
Inbound marketing missesInbound marketing misses
Inbound marketing missesinboundmantra
 
Ux tips for creating user friendly forms
Ux tips for creating user friendly formsUx tips for creating user friendly forms
Ux tips for creating user friendly formsinboundmantra
 
Killer tips to boost lead generation
Killer tips to boost lead generationKiller tips to boost lead generation
Killer tips to boost lead generationinboundmantra
 
Inbound mantra Credentials Pack
Inbound mantra Credentials PackInbound mantra Credentials Pack
Inbound mantra Credentials Packinboundmantra
 
Remarketing pixels setup for social channels a guide
Remarketing pixels setup for social channels   a guideRemarketing pixels setup for social channels   a guide
Remarketing pixels setup for social channels a guideinboundmantra
 

More from inboundmantra (12)

Inbound mantra credentials pack
Inbound mantra credentials packInbound mantra credentials pack
Inbound mantra credentials pack
 
A valentine take on inbound marketing
A valentine take on inbound marketingA valentine take on inbound marketing
A valentine take on inbound marketing
 
Pokemon go inbound marketing lessons ebook
Pokemon go inbound marketing lessons ebookPokemon go inbound marketing lessons ebook
Pokemon go inbound marketing lessons ebook
 
Yoga ebook
Yoga ebookYoga ebook
Yoga ebook
 
Driving SaaS Customer Retention with Inbound Marketing
Driving SaaS Customer Retention with Inbound MarketingDriving SaaS Customer Retention with Inbound Marketing
Driving SaaS Customer Retention with Inbound Marketing
 
Inbound marketing calendar 2017
Inbound marketing calendar  2017Inbound marketing calendar  2017
Inbound marketing calendar 2017
 
How to Attract Quality Students with Inbound Marketing?
How to Attract Quality Students with Inbound Marketing?How to Attract Quality Students with Inbound Marketing?
How to Attract Quality Students with Inbound Marketing?
 
Inbound marketing misses
Inbound marketing missesInbound marketing misses
Inbound marketing misses
 
Ux tips for creating user friendly forms
Ux tips for creating user friendly formsUx tips for creating user friendly forms
Ux tips for creating user friendly forms
 
Killer tips to boost lead generation
Killer tips to boost lead generationKiller tips to boost lead generation
Killer tips to boost lead generation
 
Inbound mantra Credentials Pack
Inbound mantra Credentials PackInbound mantra Credentials Pack
Inbound mantra Credentials Pack
 
Remarketing pixels setup for social channels a guide
Remarketing pixels setup for social channels   a guideRemarketing pixels setup for social channels   a guide
Remarketing pixels setup for social channels a guide
 

Recently uploaded

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756dollysharma2066
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerAmirNasiruog
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 

Recently uploaded (20)

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
LinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David Wong
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnPodcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger Nairn
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 

Predictive lead scoring services from inbound mantra