8.
INTRODUCTION
• The advancement of new technologies has
introduced many inventions in the field of
Finance.
• It make the financial system more
comprehensive and speedier .
• Mobile phone is one of the latest inventions of
modern science.
9. • In Bangladesh,
mobile financial services
have got its popularity
very recently.
• Bkash is the most influencing organization
behind this popularity.
10.
COMPANY PROFILE
bKash Limited, a subsidiary of BRAC Bank,
started as a joint venture between BRAC Bank
Limited, Bangladesh and Money in Motion
LLC, USA.
12.
• To make the financial services
- convenient
- affordable
- reliable
• safely send and receive money via mobile
devices.
MISSION OF BKASH
13.
PRIMARY VALUES OFFERED IN MARKET
Fast (Money
travels within
seconds)
Affordable
(Lowest in cost
specially for lower
tokens)
Convenient (Few
steps ,supported by
any handset)
Nationwide
(Available within
walking distance)
Secure (under
regulation and
compliance)
22.
CONCLUSION
There is no doubt that bkash has brought
remarkable change to the experience of mobile
phone users.
It is only a matter of time that its distinctive
features and services will soon make it the most
successful and popular financial institution of
the country.
