The SEO industry has seen a lot of revolutionary changes in just a couple of years. With the rate of development and emergence of new market trends, it is not too much to say that it might undergo changes anytime soon. Digital marketing professionals then need to step up their SEO strategies and anticipate possible changes before they affect the health of their campaigns. One way to do this it to look at the key updates that have redefined the industry. From there, digital marketing experts can get a sense of where SEO is possibly heading and create ways how to make full use of it.

1. Top 3 Trends that Can Redefine SEO Again
The SEO industry has seen a lot of revolutionary changes in just a couple of
years. With the rate of development and emergence of new market trends,
it is not too much to say that it might undergo changes anytime soon.
Digital marketing professionals then need to step up their SEO strategies
and anticipate possible changes before they affect the health of their
campaigns.
One way to do this it to look at the key updates that have redefined the
industry. From there, digital marketing experts can get a sense of where SEO is
possibly heading and create ways how to make full use of it.
Here are some of notable trends that make change the way digital marketing works:
Ever-Growing Mobile Platform
The mobile platform has become a game-changer when it comes to new
approaches in digital marketing. Now, content has become more
accessible through mobile. Users can search for quick results even
while they are on the go. This also means that digital brands must
consider making their pages be more responsive in these new
platforms. They can start with mobile optimisation and choosing
which works best when viewed on mobile devices.
The Rise of PR
Press releases have shown great potential in terms of gaining authority
and achieving good SERP positions. Online marketing professionals,
however, must keep in mind that they should not treat it as a link-
building operation. Rather, they can make full use of it through
creating high-quality content.

2. Social Media
Social media have also paved the way for new online marketing
approaches. But as social media networks continue to make their sites
more personalised, digital marketers need to consider how to make
create interest and make people engage with their brand. They can do
this by creating online contest or leveraging the shareability of digital
content.
In the end, SEO is all about focusing on giving the most relevant and
informative content. After all, people rely on the Internet to access
information, and not entertain online gimmicks. By concentrating on
making a comprehensive and fruitful online experience, digital
marketers can have the upper hand.
References:
http://www.searchenginejournal.com/10-seo-industry-trends-a-look-at-whats-ahead-for-seo-
in-2013-2014/65157/
http://www.imadvantage.com.au/seo-services/