Here we are. This is the presentation of my final project for my degree in Publishing, Media and Journalism. It's about QR codes, new media, web 2.0, mobile devices, tourism sector. Basically, it's a innovative way to let people discover cities using technology and having fun. Because fun is the key. And new technologies, too. Let's have a look, please. Thanks! Ps: sorry, my english is not perfect. Forgive me, please.

1. Alghero QR
The city speaks on code
Claudio Simbula
University of Sassari
Facoltà Scienze Politiche
Corso di Laurea Specialistica in Editoria,
Comunicazione multimediale e giornalismo
Relator: Alessia Rullo
Co-relator: Elisabetta Cioni

2. Album foto
di Claudio
This project talks about
change
Communication is changing,
the world is changing with
the communication

3. Un cambiamento
epocale,nvolge tutti noi
Le cose attorno a noi cambiano a velocità inaudita
The change is transforming the sector of tourism, too.
It’s time for Tourism 2.0
Everything change

4. Un cambiamento
epocale,nvolge tutti noi
Le cose attorno a noi cambiano a velocità inauditaPeople is using digital media to create
their holidays. And during their holidays.

5. Every holiday is organised, planned, designed
using applications and websites.

6. On the road people shots pictures, records movies,
leaves comments on their blogs and their accounts
on different social networks.
Everything goes on line, often on real time.

7. Coming back home, they tell everything about their holidays
on the web. Everyone could read what they’ve written.
Forever. The user could be the best friend of the place where
he was. Or his worst enemy.

8. That’s why I decided to create a project to help people who visit a
foreign city, giving more information and services through mobile
devices and other technologies connected to them.
In this way people could walk around the city an discover it
in a new way, easier and funnier.
The place that I choose is my city, Alghero.
I studied the structures and organizations who give
services and informations to tourists in Alghero

9. I observed severe case studies organised in other cities in
Italy, USA, Spain, Japan..
Angeli per viaggiatori
Naples
TagMyLagoon
Venice
Andalucia QR
Andalucia
and Soundtouring (Padova), Woices (Barcelona), and various projects
in Long Beach (Washington) and Hagi, Iwate e Akita (Japan).

10. Every person who visit a new place has different types of need..
Basical or not..
How can I go to..?
Where can I have
party tonight?
What could I do this
evening?
There is a restaurant near here?
Excuse me, do you know a
good pastry in this place?
I observed case studies produces by
UE‐Unione Europea, WTO (World Tourism Organization),
OMA (Open Mobile Alliance) and many more, to comprehend the
application of new technologies to the tourism sector..

11. The project Alghero QR want to create a system to give
services and informations to the tourists.
Is based on a website designed to be visualized on mobile
devices (algheroqr.mobi).
Inside the tourists can find informations, services and
surprises that can improve their experience.
It’s time for
AlgheroQR

12. QR codes will help people accessing to the specific pages
inside the website furnishing the correct address.
The codes will connect physical places to the digital spaces.
QR codes will be used also focusing on another aspect:
recreation and fun.
The particular nature of QR codes can be adapted to hide
information that tourists have to discover, like in a game.

13. Every person will be helped to install a free
QR reader on his device, to decode the
codes (and start the adventure).

14. The codes, or “tags”, will be positioned on walls and
different surfaces.
If they contain a useful information, will be easy to find.
If inside them there is a secret to discover, the tourist has
to work harder.. Looking everywhere.

15. The QR codes will be customised with some isotypes, to help
people to recognize them easily.

16. One of the non conventional uses of QR codes in my
project is QR Secret Events.
The city will host some secret events (dinners, meetings,
promotions, brunchs, aperitivi).
The only way to
discover this events
is to find the secret
QR codes.
And decode them.

17. In the old town centre (of Alghero) will be positioned
some special QR codes, customised with some question
marks on the top.
These codes will remind to a special event, with
adescription, the time and the correct address.
???

18. The only way to take part to the special events
is to find and decode the special codes.
In this way it possible to “trigger” a recreational
dynamic, improved by curiosity and the change to
take part to something exclusive.
???

19. Esempio QR SE (Secret Events)
With this kind of services and a intelligent management
of the different trends and applications (from web
reputation and Tripadvisor to Gowalla and Foursquare)
it’s possible to create a new touristic offert, changing the
image of a place and his functioning.
The new interaction with users and tourists is the key to
create their interest and give a more reason to come in your
country or city. And enjoy the experience.

20. Several cities are already using QR codes to
create useful services and new experiences.
Venezia, Parigi, Torino, Tokyo, Washington, NY,
Hagi, Roma, Copenaghen, Stoccolma and many more..

21. Who wants to be
the next to create
something new
and exciting?

22. It’s all. Thanks for the attention.

23. Claudio Simbula
Phone Eng +44 785 6280978
Phone Ita +39 3403432000
Mail simbula.claudio@gmail.com
Skype claudio.simbula
Twitter @claudiosimbula
Linkedin /in/simbulaclaudio
Blog http://www.iosperiamoche.it