Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

What major psychological processes influence consumer responses to the marketing program

What buying situations do organizational buyers face

Case study steinway & sons buying a legend

Branding yoga case analysis

Consumer adoption process

Who participate in business to business buying process

Market Segmentation levels

Market nichers and followers

How is strategic planning carried out at different levels of the organization?

How do business buyers make their decision

Requirements for effective segmentation

Why is Marketing Important?

Developing vs developed markets

What are the tasks necessary for successful marketing management?

In what ways do consumers stray from a deliberative, rational decision

What is the scope of marketing?

How do consumer characterstics influence buying behaviour

Deciding which markets to enter

What are some Core Marketing Concepts?

How has Marketing Management Changed in recent years?