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What factors should a country review before deciding to go abroad

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Sameer mathur
Sameer mathur

Reference : Marketing Management by Philip Kohler

Marketing
1 of 19
FACTORS TO CONSIDER BEFORE GOING TO INTERNATIONAL MARKETS
Some Companies after going global….. Have profited a lot…..
Some Companies after going global….. …failed.. © http://www.internationalbusinessguide.org/10-successful-american-businesses-that-have-failed-overseas/
HOW DO WE DECIDE TO GO GLOBAL ???
WHAT DO WE REVIEW ???
POSSIBLE…
Better Profit Opportunities…. 1
Reduces Dependence on One market 2
Helps Beat Global Competitors in home market…. 3
A global customer requires Global Support 4
Larger Customer Base 5
POSSIBLE…
Different Preferences.. 1
Different Business Culture 2
Unexpected costs 3
Lack of international Experience 4
Currency Devaluation, Expropriation of Foreign Goods 5
Weigh…. VS
Thank You Chandra Has Dondapati

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What factors should a country review before deciding to go abroad