My name is Janice Waugh. I’m also known as Solo Traveler and I’m going to start with a Video Trailer to help explain our blogger innovation.
- Essentially, what we’ve done is create a new travel book brand. - There are many one off books on way’s of experiencing travel but, as of yet, no series. We’re developing a trusted brand on the how and why of travel - on various ways of experiencing travel.
I was thrilled to see these words in this year’s Global Trends report published by WTM. It was a preface to a sentence on Americans looking to travel to destinations traditionally closed to them. It could just as easily be the preface to a sentence about The Traveler’s Handbooks. “With travelers seeking authentic and unique experiences, a new travel guide series has launched focusing on the how and why of travel. Authenticity is key. The Traveler’s Handbooks are written by travel bloggers and travel experts who have lived their niche.
And here we are. The large picture is from a marketing meeting we held in Italy last spring. Shannon was the only one not there. Many Google Hangouts across five countries and four continents we supported each other and published the first five books in the series. We collaborated on the brand, critiqued each others books, planned the marketing together, made major decisions collectively.
- Each author promotes their own book and the brand through their blogs and other social media platforms.
By working together, the brand, individual books and each expert/author benefits. - social media amplification - cross-promotion and selling - respect by association - our individual networks expand by each other’s networks - credibility - writing a book gives you credability
- The first five books in the series cover luxury, volunteer, food, solo and career break travel. - each is unique due to the writing voice of the author but they all follow a format so that consumers can be sure of what they’re buying. - Each contains inspirational stories as well as practical tips and advice - Next year there will be more in the series. .
- complementary to traditional travel guides ... and to each other.
The authors all have online platforms and work in the online social space. Logically, our distribution model is through online book stores. The books are available in print and most eReader formats. 16.99 - 9.99
The Traveler’s Handbooks
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With travellers seekingauthentic and unique experiences... WTM Global trends report, 2012, page 12