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Why is marketing
important ?
Do you want your product to
be noticed?
Want to be like
this when viewing
profits?
A successful product needs marketing
Marketing Importance
Launching a new product
Running a campaign
Increasing sales
Promoting and building brand value
Marketing can transform you from
So go ahead
and market
your product
These slides were created by Sharang Agarwal, IIT Kharagpur as part
of an internship done under the guidance of Prof. Sameer Mathur,
IIM Lucknow (www.IIMInternship.com)
Disclaimer

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Why is marketing important