amul

1. BY:-
IGO KAMDUK
MBA/14/06

2. JOURNEY FROM HERE

3. TO HERE

4. AMUL FACTORY

5. FACTORS FOR SUCCESS
BASIC PHILOSOPHY.
EFFICIENT SUPPLY CHAIN.
TECHNOLOGY USED
LOW COST OF ITS PRODUCTS.
INNOVATION.
MARKETING.
CO-OPERATIVE WORK .

6. BASIC PHILOSOPHY
By using latest technology ensures
maximum returns to
the milk producers and
also ensures customers
value for money.

7. STRONG DISTRIBUTION
CHANNEL
Amul products are available in over 5000
wholesalers, 700000 retail outlets across
india.Through its network of over 3500
distributors, 48 depots with dry and cold
warehouse’s to buffer inventory of the
entire range of products.

8. ADVANCED TECHNOLOGY
 Amul is one of the first FMCG (fast moving
consumer goods) firms in India to employs
internet technologies .
 Amul use advance technology to process milk.
 Implementation of GIS ( geographical
information system)at both ends of supply
chain, i.e. milk collection as well as the
marketing process.

9. Low cost of products
Amul adopted a low cost strategy to
make its products affordable and
attractive to customers by
guaranteeing them value for money .
Through the use of most advance
technology and production in mass
scale.

10. INNOVATION
They process buffalo milk for the first
time.
Launch Amul butter, milk powder ,ghee,
Amul spray, cheese , chocolates ,
shrikhand , ice cream, milk ,concept of
amul parlour etc. By asking customer
about their need.

11. MARKETING
Amul identifies the need of the
customers and bring new products to
satisfy their needs and advertise them
simply and properly. such as:-

14. Co-operative work
Amul is the result of
cooperative work of
3.5 million milk
producers.

15. PROBLEMS FACED BY
AMUL
Maintain it’s philosophy.
Regional players.
Big companies'.
Distribution channel.
Future generations.

16. MAINTAIN IT’S
PHILOSOPHY
Amul faces problem to
maximise returns to the
farmer’s, and value for money
proportion to the customers.

17. REGIONAL PLAYERS:-
After Amul, the second-largest dairy
company is Nandini of Karnataka. in terms
of fresh dairy products in southern India
they are very strong players in consumer
dairy products in the south and that gives
Amul healthy competition. Others like
Sudha in Bihar

18. BIG COMPANIES:-
 Big companies like NESTLE and
CADBURY are the leaders in chocolate
industry give stiff competition to Amul.
 Amul faces competition from
NESTLE, In baby food
and dairy whiteners

19. Distribution Channel
 Fresh food supply chain is
expensive and time consuming.
 In some areas
distribution channel is
ineffective.

20. Future generation
Future young generation
doesn’t want to raise
cow’s and buffalo’s.
They prefer to go for
fixed salaried job.

21. THANK
YOU.....