Sending out Email campaigns instantly provide you with reports of the statistics of the emails sent. Your list size; the size of your email database; is an important factor that will decide the outcome of your campaigns. The delivered rates and bounced rates gives you an idea of your overall quality of your list. The open and click rates gives you an idea about initial engagement of your users.

2.  Sending out email campaigns instantly provide you with reports
of the statistics of the emails sent.
 Your list size; the size of your email database; is an important
factor that will decide the outcome of your campaigns.
 The delivered rates and bounced rates gives you an idea of your
overall quality of your list.
 The open and click rates gives you an idea about initial
engagement of your users.
 Let us have a look into these in detailed.

3.  If you have a small list size, then it is expected to me
more targeted and have high engagement rates.
 A huge email list size means that you are engaging a
more general audience. And you can expect more or
less moderate engagement.
 It is advised to maintain an organic list without
resorting to third party purchase or email ID
harvesting.

4.  This refers to the number of emails which were
actually delivered to the number of emails sent.
 It may/may not take into account filtered or marked
as spam emails.
 It takes into consideration the bounced emails.
 The delivered rate reflects the health of your list.
Higher the delivered rate, the better is your list
hygiene.

5.  This gives the ratio of the number of emails that got bounced to the number
of emails which were sent.
 The emails get bounced due to delivery errors, bad IPs or Domains etc.
 It may be hard bounces or soft bounces. “Hard Bounces” or synchronous
bounces happens real time mainly due to non existent ID or domains.
 “Soft Bounces” or asynchronous bounces may be due to temporary issues
like a full mailbox, server errors etc.
 It is important to keep track of bounces and identify the causes to understand
more about your email list.

6.  Open rates are calculated by dividing the total
number of opens by the number of emails delivered.
 A mail can be opened any number of times by a
user. To distinguish this, unique open rates gives
the ratio of number of times the email was opened
from a unique IP.
 A high open/unique open rate point at a good level
of customer engagement.

7.  When the user clicks on the email campaigns, hyper
links or CTA Buttons, they are usually taken to a
landing page or a website link.
 This action is measured by the click through rates
and is usually monitored by URL Tracking Mechanism.
 Unique click through are those coming from unique
IPs. A high click through rate denotes successful
email campaign.

8. WILL KEEP YOU POSTED FOR
MORE IN THE NEXT WEEK.