Facebook para Pymes (Introducción) dentro del módulo 5 del proyecto europeo Learning 2.0gether

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• Qué es Facebook
• Potencial de Facebook para las PYMES
• El argot de Facebook
Modulo 5 – Facebook para PYMES

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu¿Qué es Facebook?
• Facebook es la red
social más popular
• Cuenta con un billón
de usuarios
• Tiene 665 millones de
usuarios activos cada
dia

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu¿Qué es Facebook?
• Se utiliza sobre todo para
comunicación privada con
“amigos” a través de los
mensajes del muro, del
chat….
• Las empresas utilizan
páginas de fans para
interactuar con sus
clientes.

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euEl potencial de Facebook
para las PYMES
Ten en cuenta:
• Facebook no es una
plataforma de ventas
• Facebook es una
plataforma de
comunicación

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euEl potencial de Facebook
para las PYMES
No te compliques:
Facebook es perfecto para
construir nuevas relaciones
e interactuar con clientes
 Esto es la base de un
negocio exitoso

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
El potencial de Facebook
para las PYMES
Facebook te permite:
• Generar confianza
• Crearte una buena reputación
• Acelerar el envío de información
• Hacer que la gente se interese por lo que
haces y esté pendiente de ello.
• Difundir información adicional

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
El potencial de Facebook
para las PYMES
Facebook te permite:
• Recibir comentarios directamente de los clientes
sobre los servicios/productos que han utilizado.
• Observar lo que hacen los competidores
• Hacer que te encuentren más fÁcilmente en
Internet
• Dirigirte a tu público o clientela de manera
directa.

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euEl “argot”
• Administrador
• Aplicaciones
• Evento
• Fan
• Amigo
• Grupo
• Me gusta

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euEl “argot”
• Noticias
• Notificaciones
• Página
• Toque
• Perfil
• Etiquetas
• Biografía https://www.facebook.com/help/www/219443701509174