22@FOODCOOP PROJECT

1. FOODCOOP SL ( B-CORP )
"FIRST SOCIAL MARKETPLACE CONNECTING CONSUMERS
WITH PRODUCERS“ BARCELONA 22@ - OCTUBER 2017

2. 1.-LOCAL FOOD SUPPLY PROBLEMS:
DISINVESTMENT AND WASTE
 IN MERCABARNA: only 18% LOCAL PRODUCTS *
 BCN REDUCTION From 36% to 6% farming in METROPOLITAN AREA *
 25% of food is wasted in EU and USA COULD END HANGER IN THE WORLD **
* Source: institut Sow 2016 ** Source: intermon oxfam

3. 2. "RESPONSIBLE“ CONSUMER
+ HIGH DEMAND OF ECOLOGICAL PRODUCTS
+ MEDIAMBIENTAL "FRESH AND SUSTAINABLE“ PRODUCTS
+ "CLICK AND COLLECT" BOOM IN EUROPE: 2015: 0.5 million

4. 3. WHAT? 22 @ FOODCOOP (SL)
"
• provider: www.farmigo.com + www.itab.se
"FIRST SOCIAL MARKETPLACE CONNECTING CONSUMERS WITH PRODUCERS "
First Complete solution: APP+ ER STATION REFRIGERATED +LOGISTIC
APP: FARMIGO C & C: ITAB

5. 4. COMPETITORS (OR ALLIANCES?)
• Website katuma.org
Web: "Buy directly to agroecological producers
1. Find your nearest consumer group
2. Join the group and participates as a member
3. Purchase and enjoy products proximity"*
> PROMOTING SHORT CHAIN

6. 5. PROPOSAL:
SOCIAL COMPANY ( COOP & B-CORP)
> B Corps are for-profit companies
promoting performance social
environmental responsibility and
transparency. Meet sustainable
development goals of the UN
> Part of the earnings will be used to
promote development in food technology
in undevelopment countries

7. 6. WHERE? FOR WHOM ?
> WHERE ?: NEXT TO
BARCELONA MARKETS
> COSTUMERS ?:
CONSUMER SEGMENTATION
NORMAL PRICE : MARGIN 25%
REDUCED PRICE:
- CONSUMER ASSOCIATIONS
- LOW-INCOME FAMILIES / INEM
- FOOD BANKS

8. 7. SUPPLIERS & LOGISTICS
SUPPLIERS:
- COOPERATIVE FARMERS
- URBAN AGRICULTURE
- SOCIAL ENTERPRISES
- TECHNOLOGY:
- LOGISTICS: SOCIAL ENTERPRISE

9. 8. BALANCE
ECONOMIC VIABILITY:
SOCIAL BALANCE
OBJECTIVES UN:

10. 9. SCALABILITY: ELEVATED
+LOCAL : CATALONIA AND SPAIN
+ LATAM: STATIONS LOCAL PRODUCTION & EXPORT
/ BUSINESS FRANCHISING MODEL

11. 10. PROJECT SUMMARY
PROJECT PROFITABILITY
+ SOCIAL & ENVIRONMENTAL SUSTAINABILITY PROJECT
+ Growing market, responsible consumer:"Fresh and sustainable"
+ new business model proposed : SL B-corp
+ First Full solution (APP + STATIONS + LOGISTIC)
+ POSITIVE SOCIAL BALANCE & ECONOMICAL VIABILITY
Possible sources of financing:
+ Promotion of sustainable food projects:
"STRATEGY TO SUPPORT ECOLOGICAL PRODUCTION “
+ Development regional economies
2014 "Plan European Action for Organic Food and Farming "

12. www.i-cad.es / njbrizuelar@gmail.com
October 2017