Social Engagement. Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact." 74% define a social business as one that uses social technology to foster collaboration among customers, employees & partners. Over the next 2 years, 2/3 of enterprises plan to increase investments in social. 64% deployed internal and external collaboration via mobile. 82% use social networks to recruit talent. 70% who have social analytics are still not using it. 43% rely on employee advocates to kick-start social adoption. 43% have set enterprise systems to default to social capabilities. Just 8% of respondents have an enterprise-wide social strategy, but they know it’s important… 45% plan to have one in the next 2-3 years. What’s your social ambition? http://www.ibm.com/ibmcai/socialstudy #IBMSocialStudy