Discover why the Nigerian church should bother about social media and how to make your church visible in the digital age. Some credit goes to Subomi Plumptre.

1. THE IMPACT OF
SOCIAL MEDIA
ON THE CHURCH
& BUSINESSES
ECWA CHURCH, LAGOS
by Carol ine Wabara

2. COURSE OUTLINE
I M P A C T O F S O C I A L M E D I A
W H Y B O T H E R W I T H S O C I A L M E D I A ?
BECOMING LIKABLE
T H E F U T U R E C H U R C H
T H E E N D

3. FIRST...
WHAT IS
SOCIAL
MEDIA?

4. SOCIAL MEDIA
EXPLAINED
(CHURCH
EDITION)

5. THE IMPACT OF
SOCIAL MEDIA
ON THE
CHURCH &
BUSINESSES

6. G . E . C L A Y T O N & P A R T N E R S
SOCIAL MEDIA HAS
CHANGED EVERYTHING.
What we do isn't new.
How we do it is new.
This shift has changed the face
of mass communications.

7. G . E . C L A Y T O N & P A R T N E R S
MASS MEDIA: ONE TO MANY

8. G . E . C L A Y T O N & P A R T N E R S
SOCIAL MEDIA: MANY TO MANY

9. A
Atlantic Salmon are usually
farmed, and coloring agents
to turn the flesh pink.
Overcooking salmon will turn it
flakey, bake it in foil to ensure
juices keep it from becoming dry.BTHANKS TO SO MANY SOCIAL NETWORKS

10. It's a whole new
world
Everyone has a voice.
Messages can't be controlled.
Information is on-demand, interactive
and searchable.
No more privacy
No more time or geographical restraints.

11. WHY SHOULD
THE CHURCH &
BUSINESSES
BOTHER ABOUT
SOCIAL MEDIA?

12. 50%
OF THE
TOP 10 WEBSITES
IN NIGERIA ARE
SOCIAL NETWORKS
Google.com
Facebook.com
Youtube.com
Yahoo.com
Twitter.com
Jumia.com
Nairaland.com
Linkedin.com
Instagram.com
Wikipedia.org

13. CAROLINEWABARA.COM
16M
BY THE
NUMBERS
70M
97.21M
3.5M
Active Facebook
users
Active
Whatsapp users
Active mobile
internet users
Active Twitter
users

14. W H A T A R E N I G E R I A N S
D O I N G O N S O C I A L M E D I A ?

15. TO FIND:
SOLUTION
Types in
keyword
phrase
INFORMATION ENTERTAINMENT
NEWS/BLOGS
LIVE VIDEO
BROADCASTS.
GOSSIP
VIRAL VIDEOS
GAMES/BETTING
MUSIC
FOOTBALL
FEEDBACK
INSPIRATION
SHOPPING
HIRING
SEEKING JOBS

16. SOCIAL MEDIA
IS NO LONGER
A 'FAD'.

17. THE AVERAGE
CHURCH GOER
SPENDS MORE
TIME ON HIS
PHONE THAN
HE DOES IN
THE CHURCH.

18. HOW CAN THE
CHURCH &
BUSINESSES
GRAB THE
ATTENTION OF
THIS SAVVY
GENERATION?

19. CREATE YOUR STRATEGY
Goals: What do you want to achieve?
Define Audience: Who are you talking to?
Channels: Where do your audience hang out?
Tactics: How will you reach out to audience?
Content: What topics and media will you share?
Team: Who will manage the community?

20. Adopt the latest trends
Become a Publisher: Share church's sermons
and events through social media.
Develop community groups where people can
unite and deepen their faith.
Create Live Broadcasts and Videos using
Periscope and Facebook Live.

21. ADOPT THE
FISHERMAN'S
APPROACH TO
BUILDING
RELATIONSHIPS

22. THINK OF SOCIAL MEDIA AS
FISHING PONDS (COMMUNITIES)
FILLED WITH LOTS OF HUNGRY
FISHES (PEOPLE WITH DIFFERENT
NEEDS).
THE FISHERMAN USES THE JUICY
WORM (CONTENT) TO ENTICE THE
FISH TO BITE (TAKE ACTION).
WWW.CAROLINEWABARA.COM

23. IMPORTANT TOOLS
CURATION
Types in
keyword
phrase
CONTENT COMMUNITY
GOOD NEWS
TOPICS
EVENTS
VIDEOS
WEBSITE/BLOG
SOCIAL MEDIA
GROUPS
MOBILE APPS
RE-PURPOSE &
SHARE EXISTING
CONTENT

24. SHARE INTERESTING TOPICS
Y O U R G U I D E T O S L O W L I V I N G

25. BUILD A DEDICATED TEAM
Editorial and content curation team.
Social media management team.
Engage the church members to spread the
word.

26. WHAT WILL THE
FUTURE CHURCH
LOOK LIKE?

27. Someone hears about your
church on social media via
a tweet or instagram video.
He or she decides to attend
the church for the first time.
As he is recognized as a
first-timer, he's handed a
tablet to fill his details
which are uploaded to CRM
Database.
When he leaves church, he
noticed that he's added to a
Facebook or Whatsapp group
where he can participate.
The Sunday sermon has
been emailed to him and
gets a download link to the
church community app.
He notices that he has been
assigned a mentor close to
his home for counseling.

28. THAT IS THE
CHURCH OF
THE FUTURE.

29. THANK YOU
&
GOD BLESS!