SlideShare a Scribd company logo
1 of 14
Schubros
Brewery
LLC
Ian Schuster
President
(925) 786-2232
ian@schubros.com1
•3 year old craft brewery &
distributor/ exporter
•$20B industry, with $
Sales up 22% (CY 14 vs 13)
•USP “Epicurean equality
with wine”
•Craft brewery NOT
targeting Millenials
•High end brand with
(68%-95% gross margins)
•Growth bottleneck is
CAPACITY, not demand
•Accomplished Blue Chip
Management
2
Schubros Bullets In 7 Bullets
The Craft Brew Subcategory:
Large Market; Surging; Room to Grow
How is 11 years of double
digit-growth still sustainable?
● Natural growth:
Correcting 40+ years of
legislative interference --
prohibition & ABV laws
● Small base: Still only
11% of beer
● Brand centric image
product
● Resilient: Expensive,
but still doubled during
recession. Wait till
recovery…………...
The Craft Brew Subcatergory:
And still room to grow
National Operating Assesment:
• 8 more years 10%+ growth
• Acceleration with economic recovery
• Deceleration (still growing) 2023-
2030
SB Ops Area
12 per 1 million Portland, OR
33 per 1 million
Japan Beer Times blog – February 2012
•Forcast Industry Maturation
•$40-45 billion
•~18-20% of beer volume
•~28-31% of beer dollars
•in 2030-2035
5
Competition: Proliferating But Allied
● For the next decade-plus, Anheuser INBEV & Miller’s 1% annual
losses are more than enough for all us small guys
● So we work together as much as compete
6
X & Boomers vs. Y
● Average Income: 2x-3x
● Disposable Income: 1.5x-2.3x
● Population: 2x
● Brand Loyalty: 3x-6x
Consumer Target:
Gen X & Boomers, versus everyone else’s Millenials or Gen Y
•Ian Schuster: CEO/President
o Experience: Brand and Retail Sales
Management
o MBA: London Business School; BS Naval
Academy
•Mike Johannsen: Chief Brewing Officer
o Experience: Brewing & New Product
Development
o MBA & BS: Cal Poly
•Jon Piening: Chief Infrastructure
Officer
o Experience: IT Systems Architecture
7
Management Team
8
Limitation is Capacity. Not Demand:
Since startup, we’ve sold every drop we make
Sustainable Capacity
Goal is to never again have to:
- Limit Safeway, Costco, Lucky and others to only so many stores; to
so large an order
- Say no to a competent, excited, and quality focused distributor
- Say no to a good product idea, marketing initiative or event because
we simply don’t have capacity
9
Operating Profit
● Controlled, predicted, profitability
○ Current Capacity drove Current Sales = Current Breakeven Point
● Tax Managed
○ Will remain LLC at least through 2017
Startup Period
Alcosta Brewery
Buildout Expenses
Infrastructure &
staffing buildout for
growth
Consistent, aggressive Accelerated Depreciation to minimize investor LLC “Paper Profits”/ maximize ‘Paper losses”
What this capital Raise Will Do
10
Sustainable Capacity
Eliminate the capacity ceiling for the next 10 years, allowing us to:
- Sell
- Contract Brew (receive money to brew private label, individual’s recipes,
and other breweries’ beer)
- Collaborate (marketing projects to brew beers with other breweries)
- Import & Export our own and other breweries’ beer
Sustainable Capacity
11
Future Growth - Geography; Easier here-out
● Development = Economic Impact (Lobbyist speak for
‘sales’ + ‘taxes’) / consumption
● Opportunity = Low Development
● Done so far in very over-developed area
○ CA: #1 breweries & sales, #16
breweries/capita, #37 gallons/capita
○ Only TX & WA are similar in profile
○ San Francisco DMA 3rd most craft developed
in country, next to Portland & San Diego*
● Plus exporting - Europe 7/15; Costa Rica 9/15
DMA = Nielsen “Designated Marketing Area”)
Future Sales Growth & Margin Levers
Driver Starting Time
Period
Sales Effect Margin Effect
12oz Bottles Q2-Q3 2015
Distributors Q3 2015
Export Q3 2015
Contract Brewing Q3 2015
More Passport &
Exotic Styles
Q1 2016
Price Increase* Q1 2016
*Q2 2015: Increased price by 4% for draught and 3% for bottles with no sales resistance
13
Other Capital Raise Effects
Improvement opportunities from Grains to Glass
● New equipment will decrease production costs ~ 10%
(gas versus electric)
● Increased hops contracts will decrease ingredients cost
5%-10%
● Process: Infrastructure investment to improve planning,
limit waste, minimize Out of Stock, better manage field
resources
Thank
You
14

More Related Content

Similar to Investor presentation 06022015

Amarillo Craft Brewing Company
Amarillo Craft Brewing CompanyAmarillo Craft Brewing Company
Amarillo Craft Brewing CompanyMatthew Helm
 
Integrated Marketing Communications Plan - Greg Award 2015
Integrated Marketing Communications Plan - Greg Award 2015Integrated Marketing Communications Plan - Greg Award 2015
Integrated Marketing Communications Plan - Greg Award 2015Cassie Martinez Pastorfide
 
Dr Pepper Snapple 2012 Presentation At Barclays Back To School
Dr Pepper Snapple 2012 Presentation At Barclays Back To SchoolDr Pepper Snapple 2012 Presentation At Barclays Back To School
Dr Pepper Snapple 2012 Presentation At Barclays Back To SchoolNeil Kimberley
 
Ab-InBev: Internationalisation Startegy
Ab-InBev: Internationalisation StartegyAb-InBev: Internationalisation Startegy
Ab-InBev: Internationalisation StartegyRaoul Gauthier
 
2019 Election| Alcohol Distribution | Ontario | June 2019
2019 Election| Alcohol Distribution | Ontario | June 20192019 Election| Alcohol Distribution | Ontario | June 2019
2019 Election| Alcohol Distribution | Ontario | June 2019paul young cpa, cga
 
Wi ir preso_20160801 updated v4
Wi ir preso_20160801 updated v4Wi ir preso_20160801 updated v4
Wi ir preso_20160801 updated v4WinnebagoInd
 
Coca cola Business Introduction and Overview
Coca cola Business Introduction and OverviewCoca cola Business Introduction and Overview
Coca cola Business Introduction and OverviewMark Edison Bautista
 
Ashwin’s Marketing Presentation
Ashwin’s Marketing PresentationAshwin’s Marketing Presentation
Ashwin’s Marketing Presentationashwinkapadiya
 
2022 Election| Alcohol Distribution| Ontario| July 2019
2022 Election| Alcohol Distribution| Ontario| July 20192022 Election| Alcohol Distribution| Ontario| July 2019
2022 Election| Alcohol Distribution| Ontario| July 2019paul young cpa, cga
 
2022 Election| Alcohol Distribution| Ontario| August 2019
2022 Election| Alcohol Distribution| Ontario| August 20192022 Election| Alcohol Distribution| Ontario| August 2019
2022 Election| Alcohol Distribution| Ontario| August 2019paul young cpa, cga
 
Final to printer3 2018 investor day
Final to printer3   2018 investor dayFinal to printer3   2018 investor day
Final to printer3 2018 investor dayinvestorslibbey
 
Barclays high-yield-conf-06-11-15
Barclays high-yield-conf-06-11-15Barclays high-yield-conf-06-11-15
Barclays high-yield-conf-06-11-15investorslibbey
 
Enhancing the Fountain Strategy in Atlanta, GA
Enhancing the Fountain Strategy in Atlanta, GAEnhancing the Fountain Strategy in Atlanta, GA
Enhancing the Fountain Strategy in Atlanta, GAnarvaez1319
 

Similar to Investor presentation 06022015 (20)

Amarillo Craft Brewing Company
Amarillo Craft Brewing CompanyAmarillo Craft Brewing Company
Amarillo Craft Brewing Company
 
Integrated Marketing Communications Plan - Greg Award 2015
Integrated Marketing Communications Plan - Greg Award 2015Integrated Marketing Communications Plan - Greg Award 2015
Integrated Marketing Communications Plan - Greg Award 2015
 
De Executivo a Empreendedor: Uma Trajetória de Sucesso
De Executivo a Empreendedor: Uma Trajetória de SucessoDe Executivo a Empreendedor: Uma Trajetória de Sucesso
De Executivo a Empreendedor: Uma Trajetória de Sucesso
 
Adithya International marketing
Adithya International marketing Adithya International marketing
Adithya International marketing
 
Dr Pepper Snapple 2012 Presentation At Barclays Back To School
Dr Pepper Snapple 2012 Presentation At Barclays Back To SchoolDr Pepper Snapple 2012 Presentation At Barclays Back To School
Dr Pepper Snapple 2012 Presentation At Barclays Back To School
 
Coca-Cola in China
Coca-Cola in ChinaCoca-Cola in China
Coca-Cola in China
 
Coca cola 2
Coca cola 2Coca cola 2
Coca cola 2
 
Ab-InBev: Internationalisation Startegy
Ab-InBev: Internationalisation StartegyAb-InBev: Internationalisation Startegy
Ab-InBev: Internationalisation Startegy
 
2019 Election| Alcohol Distribution | Ontario | June 2019
2019 Election| Alcohol Distribution | Ontario | June 20192019 Election| Alcohol Distribution | Ontario | June 2019
2019 Election| Alcohol Distribution | Ontario | June 2019
 
Wi ir preso_20160801 updated v4
Wi ir preso_20160801 updated v4Wi ir preso_20160801 updated v4
Wi ir preso_20160801 updated v4
 
Coca cola Business Introduction and Overview
Coca cola Business Introduction and OverviewCoca cola Business Introduction and Overview
Coca cola Business Introduction and Overview
 
Dented Brick Pitch Deck
Dented Brick Pitch Deck Dented Brick Pitch Deck
Dented Brick Pitch Deck
 
Ashwin’s Marketing Presentation
Ashwin’s Marketing PresentationAshwin’s Marketing Presentation
Ashwin’s Marketing Presentation
 
Mojitos presentation full_18.11.2015 _en
Mojitos presentation full_18.11.2015 _enMojitos presentation full_18.11.2015 _en
Mojitos presentation full_18.11.2015 _en
 
2022 Election| Alcohol Distribution| Ontario| July 2019
2022 Election| Alcohol Distribution| Ontario| July 20192022 Election| Alcohol Distribution| Ontario| July 2019
2022 Election| Alcohol Distribution| Ontario| July 2019
 
2022 Election| Alcohol Distribution| Ontario| August 2019
2022 Election| Alcohol Distribution| Ontario| August 20192022 Election| Alcohol Distribution| Ontario| August 2019
2022 Election| Alcohol Distribution| Ontario| August 2019
 
Starbucks_V10docx
Starbucks_V10docxStarbucks_V10docx
Starbucks_V10docx
 
Final to printer3 2018 investor day
Final to printer3   2018 investor dayFinal to printer3   2018 investor day
Final to printer3 2018 investor day
 
Barclays high-yield-conf-06-11-15
Barclays high-yield-conf-06-11-15Barclays high-yield-conf-06-11-15
Barclays high-yield-conf-06-11-15
 
Enhancing the Fountain Strategy in Atlanta, GA
Enhancing the Fountain Strategy in Atlanta, GAEnhancing the Fountain Strategy in Atlanta, GA
Enhancing the Fountain Strategy in Atlanta, GA
 

Recently uploaded

Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 

Recently uploaded (20)

KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 

Investor presentation 06022015

  • 2. •3 year old craft brewery & distributor/ exporter •$20B industry, with $ Sales up 22% (CY 14 vs 13) •USP “Epicurean equality with wine” •Craft brewery NOT targeting Millenials •High end brand with (68%-95% gross margins) •Growth bottleneck is CAPACITY, not demand •Accomplished Blue Chip Management 2 Schubros Bullets In 7 Bullets
  • 3. The Craft Brew Subcategory: Large Market; Surging; Room to Grow How is 11 years of double digit-growth still sustainable? ● Natural growth: Correcting 40+ years of legislative interference -- prohibition & ABV laws ● Small base: Still only 11% of beer ● Brand centric image product ● Resilient: Expensive, but still doubled during recession. Wait till recovery…………...
  • 4. The Craft Brew Subcatergory: And still room to grow National Operating Assesment: • 8 more years 10%+ growth • Acceleration with economic recovery • Deceleration (still growing) 2023- 2030 SB Ops Area 12 per 1 million Portland, OR 33 per 1 million Japan Beer Times blog – February 2012 •Forcast Industry Maturation •$40-45 billion •~18-20% of beer volume •~28-31% of beer dollars •in 2030-2035
  • 5. 5 Competition: Proliferating But Allied ● For the next decade-plus, Anheuser INBEV & Miller’s 1% annual losses are more than enough for all us small guys ● So we work together as much as compete
  • 6. 6 X & Boomers vs. Y ● Average Income: 2x-3x ● Disposable Income: 1.5x-2.3x ● Population: 2x ● Brand Loyalty: 3x-6x Consumer Target: Gen X & Boomers, versus everyone else’s Millenials or Gen Y
  • 7. •Ian Schuster: CEO/President o Experience: Brand and Retail Sales Management o MBA: London Business School; BS Naval Academy •Mike Johannsen: Chief Brewing Officer o Experience: Brewing & New Product Development o MBA & BS: Cal Poly •Jon Piening: Chief Infrastructure Officer o Experience: IT Systems Architecture 7 Management Team
  • 8. 8 Limitation is Capacity. Not Demand: Since startup, we’ve sold every drop we make Sustainable Capacity Goal is to never again have to: - Limit Safeway, Costco, Lucky and others to only so many stores; to so large an order - Say no to a competent, excited, and quality focused distributor - Say no to a good product idea, marketing initiative or event because we simply don’t have capacity
  • 9. 9 Operating Profit ● Controlled, predicted, profitability ○ Current Capacity drove Current Sales = Current Breakeven Point ● Tax Managed ○ Will remain LLC at least through 2017 Startup Period Alcosta Brewery Buildout Expenses Infrastructure & staffing buildout for growth Consistent, aggressive Accelerated Depreciation to minimize investor LLC “Paper Profits”/ maximize ‘Paper losses”
  • 10. What this capital Raise Will Do 10 Sustainable Capacity Eliminate the capacity ceiling for the next 10 years, allowing us to: - Sell - Contract Brew (receive money to brew private label, individual’s recipes, and other breweries’ beer) - Collaborate (marketing projects to brew beers with other breweries) - Import & Export our own and other breweries’ beer Sustainable Capacity
  • 11. 11 Future Growth - Geography; Easier here-out ● Development = Economic Impact (Lobbyist speak for ‘sales’ + ‘taxes’) / consumption ● Opportunity = Low Development ● Done so far in very over-developed area ○ CA: #1 breweries & sales, #16 breweries/capita, #37 gallons/capita ○ Only TX & WA are similar in profile ○ San Francisco DMA 3rd most craft developed in country, next to Portland & San Diego* ● Plus exporting - Europe 7/15; Costa Rica 9/15 DMA = Nielsen “Designated Marketing Area”)
  • 12. Future Sales Growth & Margin Levers Driver Starting Time Period Sales Effect Margin Effect 12oz Bottles Q2-Q3 2015 Distributors Q3 2015 Export Q3 2015 Contract Brewing Q3 2015 More Passport & Exotic Styles Q1 2016 Price Increase* Q1 2016 *Q2 2015: Increased price by 4% for draught and 3% for bottles with no sales resistance
  • 13. 13 Other Capital Raise Effects Improvement opportunities from Grains to Glass ● New equipment will decrease production costs ~ 10% (gas versus electric) ● Increased hops contracts will decrease ingredients cost 5%-10% ● Process: Infrastructure investment to improve planning, limit waste, minimize Out of Stock, better manage field resources

Editor's Notes

  1. Donut with text inside (Intermediate) To reproduce the donut shape on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Donut (third row, second option from the left). On the slide, drag to draw a donut. Drag the yellow diamond adjustment handle to the left to decrease the width of the donut. Select the donut. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 5.92”. In the Shape Width box, enter 5.92”. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline, and then click No Outline. Also under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). Also under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, and then do the following: Point to Bevel, and then under Bevel click Soft Round (second row, second option from the left). Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). To reproduce the text on this slide, do the following: On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Consolas from the Font list, enter 27 in the Font Size box, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Tip: To enter the two bullets with the text, on the Insert tab, in the Text group, click Symbol. In the Symbol dialog box, do the following: In the Font list, select (normal text). In the Character Code box, enter 0095 to select BULLET, and then click Insert. On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box. Select the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following: Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). Point to Transform, and then under Follow Path click Circle (third option from the left). Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.78”. In the Shape Width box, enter 4.78”. Drag the text box onto the donut shape so that the text wraps around the donut. If the text does not wrap completely and evenly around the donut shape, select the text box and then do the following: If the text does not wrap completely around the donut shape, on the Home tab, in the Font group, in the Font Size box, enter larger font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the entire line of text does not fit evenly within the donut shape, on the Home tab, in the Font group, in the Font Size box, enter smaller font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the text does not wrap completely around or does not fit evenly within the donut shape, also try editing the Character Spacing. On the Home tab, in the Font group, click Character Spacing, and then do the following: To expand the text, in the Character Spacing list, select Loose or Very Loose. To contract the text, in the Character Spacing list, select Tight or Very Tight. For more precise character spacing, click More Spacing. In the Font dialog box, on the Character Spacing tab, in the Spacing list, select Expanded or Condensed. In the By box, adjust the size by 0.1-pt increments until the text is spaced evenly. Press and hold SHIFT, and then select the text box and the donut shape. On the Home tab, in the Drawing group, click Arrange, and then click Group. Select the group. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align to Slide. Click Align Center. Click Align Middle. To reproduce the background on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial. Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until three stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 25% (fifth row, ninth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 54%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 50% (sixth row, ninth option from the left). Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  2. Donut with text inside (Intermediate) To reproduce the donut shape on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Donut (third row, second option from the left). On the slide, drag to draw a donut. Drag the yellow diamond adjustment handle to the left to decrease the width of the donut. Select the donut. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 5.92”. In the Shape Width box, enter 5.92”. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline, and then click No Outline. Also under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). Also under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, and then do the following: Point to Bevel, and then under Bevel click Soft Round (second row, second option from the left). Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). To reproduce the text on this slide, do the following: On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Consolas from the Font list, enter 27 in the Font Size box, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Tip: To enter the two bullets with the text, on the Insert tab, in the Text group, click Symbol. In the Symbol dialog box, do the following: In the Font list, select (normal text). In the Character Code box, enter 0095 to select BULLET, and then click Insert. On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box. Select the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following: Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). Point to Transform, and then under Follow Path click Circle (third option from the left). Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.78”. In the Shape Width box, enter 4.78”. Drag the text box onto the donut shape so that the text wraps around the donut. If the text does not wrap completely and evenly around the donut shape, select the text box and then do the following: If the text does not wrap completely around the donut shape, on the Home tab, in the Font group, in the Font Size box, enter larger font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the entire line of text does not fit evenly within the donut shape, on the Home tab, in the Font group, in the Font Size box, enter smaller font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the text does not wrap completely around or does not fit evenly within the donut shape, also try editing the Character Spacing. On the Home tab, in the Font group, click Character Spacing, and then do the following: To expand the text, in the Character Spacing list, select Loose or Very Loose. To contract the text, in the Character Spacing list, select Tight or Very Tight. For more precise character spacing, click More Spacing. In the Font dialog box, on the Character Spacing tab, in the Spacing list, select Expanded or Condensed. In the By box, adjust the size by 0.1-pt increments until the text is spaced evenly. Press and hold SHIFT, and then select the text box and the donut shape. On the Home tab, in the Drawing group, click Arrange, and then click Group. Select the group. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align to Slide. Click Align Center. Click Align Middle. To reproduce the background on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial. Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until three stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 25% (fifth row, ninth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 54%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 50% (sixth row, ninth option from the left). Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  3. Donut with text inside (Intermediate) To reproduce the donut shape on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Donut (third row, second option from the left). On the slide, drag to draw a donut. Drag the yellow diamond adjustment handle to the left to decrease the width of the donut. Select the donut. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 5.92”. In the Shape Width box, enter 5.92”. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline, and then click No Outline. Also under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). Also under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, and then do the following: Point to Bevel, and then under Bevel click Soft Round (second row, second option from the left). Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). To reproduce the text on this slide, do the following: On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Consolas from the Font list, enter 27 in the Font Size box, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Tip: To enter the two bullets with the text, on the Insert tab, in the Text group, click Symbol. In the Symbol dialog box, do the following: In the Font list, select (normal text). In the Character Code box, enter 0095 to select BULLET, and then click Insert. On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box. Select the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following: Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). Point to Transform, and then under Follow Path click Circle (third option from the left). Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.78”. In the Shape Width box, enter 4.78”. Drag the text box onto the donut shape so that the text wraps around the donut. If the text does not wrap completely and evenly around the donut shape, select the text box and then do the following: If the text does not wrap completely around the donut shape, on the Home tab, in the Font group, in the Font Size box, enter larger font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the entire line of text does not fit evenly within the donut shape, on the Home tab, in the Font group, in the Font Size box, enter smaller font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the text does not wrap completely around or does not fit evenly within the donut shape, also try editing the Character Spacing. On the Home tab, in the Font group, click Character Spacing, and then do the following: To expand the text, in the Character Spacing list, select Loose or Very Loose. To contract the text, in the Character Spacing list, select Tight or Very Tight. For more precise character spacing, click More Spacing. In the Font dialog box, on the Character Spacing tab, in the Spacing list, select Expanded or Condensed. In the By box, adjust the size by 0.1-pt increments until the text is spaced evenly. Press and hold SHIFT, and then select the text box and the donut shape. On the Home tab, in the Drawing group, click Arrange, and then click Group. Select the group. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align to Slide. Click Align Center. Click Align Middle. To reproduce the background on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial. Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until three stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 25% (fifth row, ninth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 54%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 50% (sixth row, ninth option from the left). Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  4. Make sure to point out how rest of US will be easier -- sneak peak of slide 11
  5. 7 ‘big’ CA microbreweries. 8 smaller players overlapping our area. More teammates than competitors (for now). In fact we’re exporting 4 of them to Europe, & taking 5%.
  6. Implications: Balanced beers vs Triple IPAs; Facebook vs Instagram; Sports still important; Family Guy vs Gamers on YouTube
  7. Donut with text inside (Intermediate) To reproduce the donut shape on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Donut (third row, second option from the left). On the slide, drag to draw a donut. Drag the yellow diamond adjustment handle to the left to decrease the width of the donut. Select the donut. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 5.92”. In the Shape Width box, enter 5.92”. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline, and then click No Outline. Also under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). Also under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, and then do the following: Point to Bevel, and then under Bevel click Soft Round (second row, second option from the left). Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). To reproduce the text on this slide, do the following: On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Consolas from the Font list, enter 27 in the Font Size box, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Tip: To enter the two bullets with the text, on the Insert tab, in the Text group, click Symbol. In the Symbol dialog box, do the following: In the Font list, select (normal text). In the Character Code box, enter 0095 to select BULLET, and then click Insert. On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box. Select the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following: Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). Point to Transform, and then under Follow Path click Circle (third option from the left). Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.78”. In the Shape Width box, enter 4.78”. Drag the text box onto the donut shape so that the text wraps around the donut. If the text does not wrap completely and evenly around the donut shape, select the text box and then do the following: If the text does not wrap completely around the donut shape, on the Home tab, in the Font group, in the Font Size box, enter larger font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the entire line of text does not fit evenly within the donut shape, on the Home tab, in the Font group, in the Font Size box, enter smaller font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the text does not wrap completely around or does not fit evenly within the donut shape, also try editing the Character Spacing. On the Home tab, in the Font group, click Character Spacing, and then do the following: To expand the text, in the Character Spacing list, select Loose or Very Loose. To contract the text, in the Character Spacing list, select Tight or Very Tight. For more precise character spacing, click More Spacing. In the Font dialog box, on the Character Spacing tab, in the Spacing list, select Expanded or Condensed. In the By box, adjust the size by 0.1-pt increments until the text is spaced evenly. Press and hold SHIFT, and then select the text box and the donut shape. On the Home tab, in the Drawing group, click Arrange, and then click Group. Select the group. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align to Slide. Click Align Center. Click Align Middle. To reproduce the background on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial. Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until three stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 25% (fifth row, ninth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 54%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 50% (sixth row, ninth option from the left). Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  8. Donut with text inside (Intermediate) To reproduce the donut shape on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Basic Shapes click Donut (third row, second option from the left). On the slide, drag to draw a donut. Drag the yellow diamond adjustment handle to the left to decrease the width of the donut. Select the donut. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 5.92”. In the Shape Width box, enter 5.92”. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline, and then click No Outline. Also under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left). Also under Drawing Tools, on the Format tab, in the Shape Styles group, click Shape Effects, and then do the following: Point to Bevel, and then under Bevel click Soft Round (second row, second option from the left). Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). To reproduce the text on this slide, do the following: On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Consolas from the Font list, enter 27 in the Font Size box, click the button next to Font Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Tip: To enter the two bullets with the text, on the Insert tab, in the Text group, click Symbol. In the Symbol dialog box, do the following: In the Font list, select (normal text). In the Character Code box, enter 0095 to select BULLET, and then click Insert. On the Home tab, in the Paragraph group, click Align Text Left to align the text left in the text box. Select the text box. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, and then do the following: Point to Shadow, and then under Outer click Offset Diagonal Bottom Right (first row, first option from the left). Point to Transform, and then under Follow Path click Circle (third option from the left). Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.78”. In the Shape Width box, enter 4.78”. Drag the text box onto the donut shape so that the text wraps around the donut. If the text does not wrap completely and evenly around the donut shape, select the text box and then do the following: If the text does not wrap completely around the donut shape, on the Home tab, in the Font group, in the Font Size box, enter larger font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the entire line of text does not fit evenly within the donut shape, on the Home tab, in the Font group, in the Font Size box, enter smaller font sizes in 1-pt increments until the text is evenly spaced within the donut shape. If the text does not wrap completely around or does not fit evenly within the donut shape, also try editing the Character Spacing. On the Home tab, in the Font group, click Character Spacing, and then do the following: To expand the text, in the Character Spacing list, select Loose or Very Loose. To contract the text, in the Character Spacing list, select Tight or Very Tight. For more precise character spacing, click More Spacing. In the Font dialog box, on the Character Spacing tab, in the Spacing list, select Expanded or Condensed. In the By box, adjust the size by 0.1-pt increments until the text is spaced evenly. Press and hold SHIFT, and then select the text box and the donut shape. On the Home tab, in the Drawing group, click Arrange, and then click Group. Select the group. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following: Click Align to Slide. Click Align Center. Click Align Middle. To reproduce the background on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial. Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until three stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 25% (fifth row, ninth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 54%. Click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Darker 50% (sixth row, ninth option from the left). Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).