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Developing an Online Presence
- 1. DEVELOPING AN ONLINE PRESENCE UCLQ 2pm – 4pm 26 October 2014
- 2. Ian Edelman, Head of Online Content, Museum of Islamic Art
- 3. DISCUSSION POINTS FOR TODAY • The MIA website • What is an online presence? • The Digital Museum • Desktop and mobile • What is website content? • Why have a website? • What makes a good website? • Who is it for? • Technical stuff • Building a website • Accessibility • Findability • Measuring and evaluation • Managing and maintaining
- 5. January 2013
- 7. WHAT IS AN ONLINE PRESENCE? • Your website • Your social media spaces • Other websites • Other social media spaces • The digital museum?
- 8. MUSEUM WEBSITES IN THE REGION • Sheikh Faisal Museum, Qatar • Al Sabbah, Kuwait • Tareq Rajab Museum, Kuwait • Sharjah Museum of Islamic Civilization
- 9. THE DIGITAL MUSEUM • Netful of Jewels 1999 • Is a digital-only space really a museum? • New York Times 23 October 2014 • Examples • CIA Museum • 20,000 Days on Earth
- 10. WHY DO PEOPLE VISIT WEBSITES? • For a purpose • Diminished importance of homepage • Top Tasks – Long neck and long tail
- 12. HOW MUSEUM WEBSITES HAVE CHANGED 1990s Now One way traffic Two way traffic Information Entertainment and engagement Fixed content Dynamic personalised experience Home Computer On the move
- 13. DESKTOP AND MOBILE • 1.4 billion smartphones are in use in 2013. (Search Engine Journal) • 61% of people search on their smartphone every day. (Google Mobile Planet) • Mobile currently accounts for 41% on visits to MIA website (MIA webstats)
- 15. WEBSITE CONTENT • Brochureware • Events and activities • Digitised collections – ‘Create Once, Publish Everywhere’ • Images • Video/audio • Learning resources • Scholarly research material • About the museum/governance • Press and media information • Online shop • News/Blog
- 16. WHO IS YOUR WEBSITE FOR? • Who is/are your target audience/s? - ‘but I want it for everyone…’ • General visitors - locals, expats, tourists, families, groups etc • Students • Teachers and schools • Scholars – specialist interest • Who are your stakeholders?
- 17. BUILDING A WEBSITE • Content strategy • Writing a brief • Writing for the web • Customer Journey • Usability • Consistency • Standards • Bilingual in this region – do it right • Iterative development • Testing – User experience • Developer Tools • Continuous improvement • Maintenance and updates
- 19. DESIGN - LOOK AND FEEL • Usability • Colours • Full or fixed width • Fonts and font sizes
- 20. ACCESSIBILITY • For visually impaired using page reader/audio-browser • WCAG standards for minimum AA compliance • Semantic markup • Accessible documents – PDF or Word
- 21. TECHNICAL STUFF • Images - gif, jpg, png • HTML5 • CSS 3 • CMS • Responsive design
- 22. Findability • Search Engine Optimisation • Content Discovery • Content Marketing
- 23. MEASURING AND EVALUATION • Google Analytics - http://www.google.com/analytics • Facebook and Twitter - http://www.museum-analytics.org/facebook/ • Facebook - http://socialwatchlist.com/en/list/search/?q=museum • KPIs
- 24. FOLLOWING UP • Museums and the Web Annual Conference (MW) • Museum Computer Group (MCG) - UK • Museum Computer Network (MCN) – USA
- 25. Ian Edelman iedelman@qma.org.qa tel 4422 4209 Head of Online Content Museum of Islamic Art