3. TODAYā¦ ļ Rock and Roll as social
change, industry
commodity and musical
style
ļ But only from the 1950s to
1976
4. 1951 IN AMERICA
ā¢ Week 2: We left the blues at the dawn of inner-city R&B:
electric, raw, up-tempo
ā¢ āIt was good-time music, danceable and unpretentious, and,
by comparison with the mushiness of white music in the
same period, it was like a window opened to let some bad air
out.ā (Cohn, 1969, p5)
5.
6.
7. āIt was tough. After all this
time, teenagers had finally
made it through to the
promised land and theyād
found it barren. Definitely,
it was frustrating. They
had all this money,
nothing to do with it and
they went spare.ā (pg.7)
8. ATTACK OF THE āTEENAGERā
ā¢ Emerged from changes in work, education, leisure,
and consumption
ā¢ Prior to WWII, few children stayed in school past 14,
but worked to contribute to the family income
ā¢ Post WWII, affluence increased, meaning youth
income was less important for families
ā¢ Education also became more important
9. ATTACK OF THE āTEENAGERā
ā¢ Schools became self-contained social worlds, with their
own rules, but under the surveillance and to a greater or
lesser extent the control of the āadultā world.
ā¢ āWith its rules of dress, its stylised manners, its team spirit, with all the
petit bourgeois trappings of social programmes, school clubs and its own
newspaper, this was a world all of its own. The American sociologist
Arthur Coleman described the high school student of this period as ācut
offā from the rest of society, forced inwards towards his own age group.
With his fellows, he comes to constitute a small society, one that has its
most important interactions within itself, and maintains only a few threads
of connections with the outside adult societyāā (Wicke 30)
10. ATTACK OF THE āTEENAGERā
ā¢ āBy the mid-20th century the pace of economic,
technological, and other cultural changes made too
close an identification between parents and
teenagers detrimental to the life-chances of the
younger generation. Parentsā advice and
occupational skills were not as helpful as in the pastā
(Weinstein, youth, 103).
ā¢ A clear demarcation between adults and this new
group of teenagers was becoming apparent.
11. BUT WHY MUSIC?
ā¢ TV in over 50% of
households in affluent nations
by mid-1950s.
ā¢ Led to teenagers seeking
other forms of entertainment
away from the rest of the
family but alsoā¦
12.
13. 1951: Cleveland based radio DJ Alan Freed coins the phrase ārock and rollā to
describe this new form of music. His innovation: he plays R&B for a mixed-race
audience.
14.
15.
16.
17. Eddie Cochran, Summertime Blues, 1958
I'm gonna raise a fuss, I'm gonna raise a holler
About a workin' all summer just to try to earn a dollar
Every time I call my baby, and try to get a date
My boss says, "No dice son, you gotta work late"
Sometimes I wonder what I'm a gonna do
But there ain't no cure for the summertime blues
Well my mom and pop told me, "Son you gotta make some money,
If you want to use the car to go ridin' next Sunday"
Well I didn't go to work, told the boss I was sick
"Well you can't use the car 'cause you didn't work a lick"
Sometimes I wonder what I'm a gonna do
But there ain't no cure for the summertime blues
I'm gonna take two weeks, gonna have a fine vacation
I'm gonna take my problem to the United Nations
Well I called my congressman and he said Quote:
"I'd like to help you son but you're too young to vote"
Sometimes I wonder what I'm a gonna do
But there ain't no cure for the summertime blues
18.
19. SOMETHING ELSEā¦
ā¢ What [Sam] Phillips was looking for was
something that didnāt fit, that didnāt
make sense out of or reflect American
life as everyone seemed to understand
it, but which made it beside the point,
confused things, and affirmed
something else. What? The fact that
there was something else (p.18).
20. THERE AINāT NO CUREā¦
ā¢Was the rock rebel ultimately an impotent figure? The
rebellion presented was itself based on consumption, and
in order to consume you have to become part of āthe
systemā.
ā¢āHowever rebellious and provocative rockānāroll appeared
and however much it conflicted with the conservative and
conformist pressure in the high schools at the time, it was
nothing more than the cultural form in which the teenagers
in fifties America accepted their real conditions of life. Its
significance lay precisely in the fact that it gave a complex
cultural form to this process, one which was conveyed
through music and linked to the media, which could take
up the separate experiences of young people and feed
them back.ā (Wicke p47)
BUT THENā¦
21.
22. BOOM! ITāS THE 1960S
ā¢ THE BEATLES represent the end of the beginning of rock.
ā¢ The style of rock n roll is *still* the same:
ļ¼ electric guitar-driven
ļ¼ a kit drummer
ļ¼ ensemble players
ļ¼ composer/performers
ļ¼ the studio as a creative tool
ļ¼ the film clip (post-touring)
ļ¼ psychedelic script / album covers
ļ¼ Individual members as celebrities
ļ¼ rock starts to get taken seriously as art
25. 1965: DYLAN GOES ELECTRIC & SUCH
ā¢ People get angry but it
further enshrines rock
as important and
meaningful.
ā¢ Rock becomes the
soundtrack of the anti-
war peace movement.
ā¢ Rock is hippie music:
free love, psychedelics,
social reorganisation.
26.
27.
28.
29. Marcus: āThe Doors werenāt present at Woodstock either. But they were more present at 10050 Cielo Driveā¦ā
30. ā¢ Simon Frith revises and critiques rockās
authenticity and promises (1978)
ā¢ Queries rockās claims of being separate
from mainstream popās commercial
tendencies and points out its problematic
tropes around masculinity and rock
production
ā¢ āRock is a capitalist industry, and not a folk
form, but its most successful products do,
somehow, express and reflect its
audienceās concerns.ā (pg 62)
PARTYāS OVER!
31. 80s Rock Scholarship in one quote:
āIf [rock] cannot offer transcendence, it can
at least promise a kind of salvation. If it does
not define resistance, it does at least offer a
kind of empowerment, allowing people to
navigate their way through, and even to
respond to, their lived context. It is a way of
making it through the day (p.52).ā
PARTYāS REALLY OVER!
32. PUNK SCHOLARSHIP (NEXT WEEK)
MOVE AWAY FROM ROCK AS IDEOLOGY
SCENE RESEARCH
HEAVY METAL STUDIES
ANDā¦
POST
Editor's Notes
PACK:
Cohn
12:40
12:42
In his mid-20s, Frank Sinatra breaks the pop balladeer archetype open.
12:45: Somethingās bubbling up in the culture but it doesnāt have a sound yet.
READING FROM COHN: pg 7
Althusser
1:05
1954: Rock Around The Clock by Bill Haley and His Comets goes to #1
1955: Maybellene by Chuck Berry / distorted guitar
1:15 ā 1955: Tutti Frutti by Little Richard happens. It rules.
1:18
1:15 ā 1955: Tutti Frutti by Little Richard happens. It rules.
1:21
1:21
1:25
1:30
1:38
1:35
1:38
1:39
1:45 The Manson murders were conducted by hippies a month before Woodstock and never reported properly. Thereās a dark side to all this.
1:50 They āwerenāt present at Woodstock either. But they were more present at 10050 Cielo Drive, looking back from what theyād already said.ā
1:52
1:57 Rock as pleasure and affect. You can critique itās masculine dude overload and its American capitalist impulse and itās whiteness and its cultural dominance but itās very, very hard to deny its affective power. For a lot of people, rock still works. As weāll see in coming weekās rockās affect and utility gets constantly applied and reapplied throughout history. It gets put to many uses. Every tool is a weapon, even something as well worn and last century as the rock band.
1:57 Rock as pleasure and affect. You can critique itās masculine dude overload and its American capitalist impulse and itās whiteness and its cultural dominance but itās very, very hard to deny its affective power. For a lot of people, rock still works. As weāll see in coming weekās rockās affect and utility gets constantly applied and reapplied throughout history. It gets put to many uses. Every tool is a weapon, even something as well worn and last century as the rock band.
ROCK NOSTALGIA. ROCK AS LEGACY BRAND. WHAT IS THIS? IS ROCK DEAD?