Word Smart copywriting tutorial - Extracting benefits from your features

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Your marketing copywriting should focus on benefits rather than features, right? But how do you figure out the benefits? This copywriting tutorial shows you how a professional copywriter (me) does it.

This presentation is lesson 1 of a free copywriting course. Just three tips that will definitely improve your copywriting.

Sign up here: http://copywritematters.com/free-copywriting-course/

Don't forget to check out The Copy Detective blog where you can read more copywriting tips. When you subscribe you get a copy of my ultimate copywriting cheatsheet with 20 incredible copywriting tips that will transform the way you write about your business. For free. For reals.

http://www.copywritematters.com.au/blog

Published in: Marketing, Business, Education
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Word Smart copywriting tutorial - Extracting benefits from your features

  1. 1. How to uncover benefits that really matter to customers
  2. 2. This is #1 of a FREE copywriting course. 3 tips that will improve the way you write Sign up here
  3. 3. Lesson1: Benefits VS Features How to uncover the benefits that really matter to your customers
  4. 4. BENEFITS VS FEATURES
  5. 5. Features A fact that describes what it has or does Advantages What I can do with it or why it’s needed Benefits What I gain or how my life gets better
  6. 6. Don’t tell customers what a widget does. Tell them how it will improve their life!
  7. 7. So what?
  8. 8. MOTIVATION
  9. 9. People don’t buy products. They buy solutions to problems or to satisfy a motive.
  10. 10. Why people buy – Bob Bly  To be liked  To be appreciated  To be right  To feel important  To make money  To save money  To save time  To make work easier  To be secure  To be attractive  To be sexy  To be comfortable  To be distinctive  To be happy  To have fun  To gain knowledge  To be healthy  To gratify curiosity  For convenience  Out of fear  Out of greed  Out of guilt
  11. 11. So what?
  12. 12. So what? Makes working safer.
  13. 13. So what?
  14. 14. So what? Gives you more time for FUN
  15. 15. The more meaningful the benefits the stronger the sell Keep going until you get benefits that matter
  16. 16. So what?
  17. 17. So what? More sales!
  18. 18. Sell with benefits. Support with features.
  19. 19. Want to learn more professional copywriting tips? Find out about my next Copywriting Master Class
  20. 20. /copywritematters @copywritemattrs Copywrite Matters Subscribe to The Copy Detective blog for a new copywriting mystery solved every week … www.thecopydetective.com If you want to learn how to write copy with personality and action – head to copywritematters.com You’ll find copywriting courses, content and more. Contact me Copywrite Matters

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