Type standards[1]

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Type standards[1]

  1. 1. National Park ServiceU.S. Department of the InteriorHow to use the new standard NPS typefacesTypography is fundamental to graphic design standards. condensed versions makes it suitable for applicationsUsing consistent typefaces ensures that the public will ranging from signs and exhibits to publications and maps.readily recognize National Park Service products. TheUnigrid publication system introduced in the 1970s New NPS sign standards feature NPS Roadway, aprovides a solid foundation for extending consistent variation of NPS Rawlinson optimized for reading attypographic standards to other NPS products. a distance.The new NPS graphic design standards introduce two Frutiger replaces the type family (Helvetica) previouslytypefaces for all NPS graphics: the serif face, NPS used in many NPS applications. Its open letter formsRawlinson, and a complementary sans-serif face, make it more readable on signs and maps. Its clean,Frutiger. NPS Rawlinson was designed specifically for the modern forms complement NPS Rawlinson.National Park Service. Its full range of weights, italics, andUsing NPS Rawlinson Selected versions of the NPS Rawlinson typeface:■ Use NPS Rawlinson for titles and subtitles. Its NPS Rawlinson custom qualities are well-suited to NPS products and enhance the NPS graphic design ABCDEFGHIJKLMNOPQRSTUVWXYZ standards. abcdefghijklmnopqrstuvwxyz■ Use NPS Rawlinson for lengthy text settings. Serif typefaces are generally easier to read in 0123456789 0123456789 long bodies of text.■ Do not use Rawlinson for identity-related titles NPS Rawlinson Bold such as park names or agency and departmen- tal identification. Identity-related typography ABCDEFGHIJKLMNOPQRSTUVWXYZ should be set in Frutiger Bold. abcdefghijklmnopqrstuvwxyz■ Do not use Rawlinson at very small sizes in 0123456789 0123456789 complicated applications such as maps and dia- gram labels.Using Frutiger Selected versions of the Frutiger typeface:■ Frutiger should be used for all identity-related Frutiger Roman information such as park names and agency and departmental titles, especially when used ABCDEFGHIJKLMNOPQRSTUVWXYZ in the black band. abcdefghijklmnopqrstuvwxyz■ Frutiger should be used for short typographic 0123456789 elements, such as captions and sidebars. It may be used in longer text settings, but careful con- Frutiger Bold sideration should be given to ensure legibility. ABCDEFGHIJKLMNOPQRSTUVWXYZ■ Frutiger should be used when very small sizes are required in complicated applications such abcdefghijklmnopqrstuvwxyz as maps and diagram labels. 0123456789NPS graphic design standards technical series: Number 1
  2. 2. Some basic guidelines to typesettingText line style Type that is set flush left distributes Type that is set flush left distributesFlush left, ragged right text excess space at the end of the lines, excess space at the end of the linessettings are recommended for resulting in an irregular pattern that resulting in an irregular pattern thatmost all NPS materials. Witha flush left, ragged right setting, enhances ease in reading. Type set enhances ease in reading. Type set jus-normal word spacing is ensured. justified, centered, or flush right may tified, centered, or flush right may be be more difficult to read. more difficult to read.Upper and lower caseAvoid the use of all capital letters. We read words by their shapes. WE READ WORDS BY THEIR SHAPES.All-capital text settings may slow The shapes of all-capital settings THE SHAPES OF ALL-CAPITAL SETTINGSreading speed by as much as 13percent and take up to 30 percent provide fewer shape clues than PROVIDE FEWER SHAPE CLUES THANmore space. upper- and lower-case settings. UPPER- AND LOWER-CASE SETTINGS.Leading Even smaller text settings can be made Even smaller text settings can be madeLeading is the amount of space more legible by adding the proper more legible by adding the properbetween lines of type. Adding amount of space between the lines of amount of space between the lines ofspace between lines helps to type. Longer lines of type also requireimprove legibility of smaller text type. Longer lines of type also require more space to make them easier tosizes and longer line lengths. more space to make them easier to read.Tightly set lines tire the eyes andTypically 2 points of leading is read. are more confusing to the reader.appropriate for most text settings.Line length Long lines of type can be difficult to read, especially when the lines are very close together. Short column width,Text lines that are too long inhibit increased leading, and flush left alignment can all help to improve the legibility of the text. Long lines of type can be difficult to read, especially when the lines are very close together. Short column width, increased lead-readability. The total number of ing, and flush left alignment can all help to improve the legibility of the text. Long lines of type can be difficultletters and spaces per line should to read, especially when the lines are very close together. Short column width, increased leading, and flush leftbe between 40 and 70. Lines that alignment can all help to improve the legibility of the text. Long lines of type can be difficult to read, especial-are too long often cause the same ly when the lines are very close together. Short column width, increased leading, and flush left alignment canline to be read twice. all help to improve the legibility of the text.Bolds and italics The use of bold type in lengthy The use of italic type in lengthy text set-Bolds and italics should be used text settings should be avoided. tings should be avoided. Italic textonly to provide emphasis. Lengthy Bold text takes up more room and takes up less room than regular text,amounts of text in either stylereduce legibility. often creates legibility problems. but often creates legibility problems. Limited use of bold text is an effec- Overuse of italics defeats its purpose. tive means of providing emphasis.Paragraphs For most typographic settings, Paragraph indentation should be usedFor certain texts (brochures, bul- a complete line return can be used to in long text settings to clearly indicate theletins, websites, etc.) paragraphs separate paragraphs. beginning of a new paragraph.may be distinguished by skipping The amount of indentation usuallyone line. For others (books and This uses more space, but results equals the height of the type size. 8 pt.other lengthy texts) indentations in more clear alignment and organiza- type is indented 8 pts., for exampleare more appropriate. tion.Contrast Use care when setting lengthy amounts of text over colored or tinted backgrounds. Generally, anything that reduces contrast reduces legibility. Also, body copy reversedAnything that reduces contrast out of black or a strong color may cause annoying visual “noise” that reduces legibility.reduces legibility. Text over a tintor color background will decrease Use care when setting lengthy amounts of text over colored or tinted backgrounds.legibility and should be used with Generally, anything that reduces contrast reduces legibility. Also, body copy reverseddiscretion. Lengthy amounts of text out of black or a strong color may cause annoying visual “noise” that reduces legibility.reversed out of a black backgroundcan cause eye strain. 10% 20% 35% 60%

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