1. REAL TIME REPORTING
Experiential can learn from retail
iD Experiential 2013

2. Retail giants have monitored
shopper behaviour for some
time…
…But now this technology is accessible to more than just the
major players!

3. Through the use of sensors retailers
can tell…

4. distribution of staff…
When’s the busiest time of day in-store to
ensure
… and stock control

5. Or least effective
Which POS designs and displays are most effective
- So they can be changed!

6. And convert the most sales!
Which staff engage with the most consumers

7. However this technology can be used for experiential campaigns too
…or pop-up shops and bars
And this could be a game changer for some brands in the field

8. Now we have developed sensors and software that
are…

9. Experiential and pop-up campaigns are temporary, brands therefore need
access to data fast if they want to optimise them immediately.
These sensors
Work in
Real-time

10. This is how it works
iD DB
So now brands will be able to….

11. Compare data across locations
As part of a national roadshow

12. Real-time a/b testing
Allowing decisions to be made instantly

13. Understand dwell time
And length of engagement

14. Monitor trends across different:
Environments
Times of the day
Stand designs

15. To find out more contact iD
www.iDagency.com
020 7428 1479