4. Twitter can interact with physical
installations in the real world too!
And it’s one of the most effective ways to amplify the reach of a live brand experience
5. Imagine tweeting a vending machine to be receive a sweet…
in real-time!
For example:
6. You are instantly immersed in the
experience, while…
…Your sweet tweet goes
global!
The technology already exists, so why isn’t it used by more brands?
7. Traditional Twitter activated installations take 5-30 seconds to convert a tweet
into an action in the real world
Because The average consumer decision is
made in 3 seconds
They just
aren’t fast
8. Working with the new Twitter streaming API we have developed our own
framework for creating…
Therefore more individual
consumer interactions can take
effectiv
e
instan
t
Twitter installations
9. See how it works for
yourself
In the following video we bring this bright idea to life in a live experiment…
So now,
when consumers interact with your brand at a live
11. We developed the following
experiment to show brands
that the possibilities are
endless
This simplifies how this type
of technology can help
brands truly connect with
their consumers instantly
The technology can be
adjusted to almost
anything e.g. turning on a
cars engine or lighting up a
building
*Video to be inserted
Light up a
building
With a
tweet
